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  • Social Media & Digital Marketing

Certificate in Social Media & Digital Marketing


The certificate in Social Media and Digital Marketing is designed to give professionals and practitioners the knowledge, skills, and abilities to succeed as marketing professionals in the social media era. Covering theory and practice, the curriculum is designed in a way to emphasize the fundamentals of planning and market research using social media as a powerful tool for today's rapidly changing marketing landscape.

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Certificate Overview
The certificate in social media is designed to give professionals and practitioners the knowledge, skills, and abilities to succeed as marketing professionals in the social media era. Covering theory and practice, the curriculum is designed in a way to emphasize the fundamentals of planning and market research using social media as a powerful tool for today's rapidly changing marketing landscape.
Upon successful completion of the certificate, students will be able to:
  • Master social media communication principles and platforms.
  • Implement an effective and comprehensive social media campaign.
  • Apply strategies and tactics to real social media projects
However, the content of the program requires trainees to:
  • Have at least a minor experience or fundamental knowledge of marketing campaigns and common social media platforms (i.e. Facebook, Twitter, LinkedIn, YouTube…)
  • Have good working knowledge in English since all courses are taught in English.
For Inquiries about admission and how the certificate can improve work performance and career development opportunities send email to: This email address is being protected from spambots. You need JavaScript enabled to view it.
The Tuition fees amount of Diploma in social media and digital marketing developed by the Faculty of Business at the Arab Open University is 600 USD. In addition to 20 USD registration fees a 20 USD application fees.
In addition to a tutorial face to face weekly meetings and for the purpose of securing wider access, the program is offered within an e-learning platform. Using a multi-instructional context, the aim is to reach the learning outcomes using online technologies that map each participant’s learning style and by the use of non-linear teaching, the program aims to develop learners’ practical skills.
The methodology and mode of delivery comprise:
  • 40 hours of face to face applied tutorials
  • An interactive e-learning package which includes assigned readings, video lectures, live online sessions, animated power point slides with examples, practical exercises, self-assessment, online tests, and application case studies
  • Online discussion forms to share knowledge and exchange ideas about module content.
  • Individualized support for each participant based on their profile.
The teaching and evaluation methodology employed is through traditional face to face or video conferences lectures. The final course grade is based on a final exam and continuous assessments throughout the Diploma (quizzes, assignments, presentations and projects). All courses are offered on a pass /fail basis.
The course offers participants the opportunity to link with and connect with other participants and experts in the field.
The Certificate in social media is open to anyone who is interested in pursuing a career or gain knowledge in social media/ social media marketing.

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