Certificate in Social Media & Digital Marketing
The certificate in Social Media and Digital Marketing is designed to give professionals and practitioners the knowledge, skills, and abilities to succeed as marketing professionals in the social media era. Covering theory and practice, the curriculum is designed in a way to emphasize the fundamentals of planning and market research using social media as a powerful tool for today's rapidly changing marketing landscape.
I- Intended learning outcomes
Upon successful completion of the certificate, students will be able to:
- Master social media communication principles and platforms.
- Implement an effective and comprehensive social media campaign.
- Apply strategies and tactics to real social media projects
II- Admission criteriaThe Certificate in social media and Digital Marketing is open to anyone who is interested in pursuing a career in social media/ social media marketing. However, the content of the program requires students to:
- Pursue or hold a relevant university degree; mainly in marketing or equivalent field in communication arts…
- Have at least a minor experience or fundamental knowledge of marketing campaigns and common social media platforms (i.e. Facebook, Twitter, LinkedIn, YouTube…).
- Have good working knowledge in English since all courses are taught in English.