GD111 Introduction to Visual Perception (4) Credit Hours
The course introduces the student to the translation of perception through delineation, drawing, and other descriptive media from a design perspective. Emphasis of the course is on the development of students' motor control by means of freehand and mechanical drawing and by development of analytical and objective observation from life and three-dimensional objects. Also, the course will help the student to learn
The basic principles of design, composition, Lines and shapes as mediums.
Application is by problem-solving and exploration of the elements and principles in two dimensional means and in a contemporary mode of expression and sketching technique from body figures to industrial representation. This studio introduces the student to the elements and concepts of two dimensional design compositions. Formal and relational properties of line, shape, form, value, and texture are studied. Studio exercises using various media explore concepts of balance, harmony, repetition, rhythm, scale, proportion, time and motion in 2-dimensional compositions.
1. The courses "Digital Visualization Studio" (5VC017) and "Visual Narrative" (5VC012) will build on the design basics concepts and skills acquired from this course "Introduction to Art and Design in Context".
This course introduces students to illustration as an art and design form of visual communication. It emphasizes the development of problem solving skills from the initial stage to the final implementation stage of image making. It uses drawing techniques such as black and white.
GD112 Design Methodologies and Creative Process (4) Credit Hours
This studio course introduces the students to various research methodologies for any given design subject and continues to tackles the art of presentation. Students will learn how to generate creative and innovative ideas/concepts for their projects through the study and practice of creative strategies and design process. In a world where technology is rendering our temper shorter and our perception impatient, this theoretical course is designed to shape the students thinking through the practical aspects of its content.
GD113 Fundamentals of Design Studio Practices (4) Credit Hours
This course consists of an introduction to design components as well as design elements and composition. The fundamental principles and applications of design, emphasis on critical and cultural awareness, developing of technical skills and the notion of creative problem solving are all parts of this course. This course lays the foundation of the introduction to broad appreciation of how various elements are used in design. It also provides theories and techniques related to composition for developing skills associated with observation, perception, concepts and mediums.
GD124 Digital Photography I (4) Credit Hours
The objective of this course is to teach the students basic technical photography in a simple and interesting way as well as to teach them the manipulation of photographic tools and different kinds of lighting.
This course focuses on the artistic importance of photography by studying different themes (landscape – portrait – fashion) and by emphasizing on composition, appropriate lighting, timing of picture and messages in artistic photos.
GD125 Typography I (4) Credit Hours
This course provides a comprehensive theoretical and practical knowledge about typography. Principles, concepts, technology, techniques, terminologies, functions, communication, usage, and aesthetics of typefaces and various letterforms. In this course students will also learn to apply their acquired knowledge to various design outcomes from print to basic digital applications. The course provides skills not only essential for fulfilling the objectives of the module, but also contributes to other for coming curriculum modules. The academic purpose of this course focuses on the anatomy of letterforms as one of the elements and principles of design. Readability and legibility, sizes, typographic hierarchy, measuring systems, layout and composition, weight, widths, tracking, kerning, leading, word and letter spacing, paragraphs, margins, negative space and texture.
GD126 Introduction to Multimedia Design (4) Credit Hours
The Objective of this course is to familiarise the students with all aspects of Multimedia, whether be it a brief look into the history of Cinema, TV, and Social Media or the manipulation of Audio, Video and light equipment and tools of the trade including a brief overview on editing. How to address every job title and learn how a basic shoot works.
This course will also cover famous directors, great scenes, how to breakdown a commercial or a video clip and to be able to think creatively and reproduce any Multimedia project the student desires.
The course is also designed to enrich the students with a vast knowledge and by the end they will be able to view TV and Cinema while having a critic’s point of view.
The students will also see how Multimedia came to be from the Film reels of Cinema to the Modern day age of Digital shooting.
GD211 Digital Photography 2 (4) Credit Hours
The objective of this course is to teach the students basic technical photography in a simple and interesting way as well as to teach them the manipulation of photographic tool and different kind of lighting.
This course focuses more on the artistic importance of photography by studying different themes (landscape – portrait – fashion – illustration) and by emphasizing on composition, beautiful lighting ,timing of picture and messages in an artistic photo.
GD212 Critical and Contextual Issues in Art and Design (4) Credit Hours
This course consists of two complementary parts: semiotics through media aesthetics and general design culture.
The Semiotic part of the course provides substantial knowledge about applied media aesthetics, relationship between a number of aesthetics phenomena, including image elements, light, color, space, time/motion, sound, image and our perceptual reaction to them. It explains how the applied media such as video, film, and computer imaging play an important part in shaping the message, and how media aesthetics can be applied to both analysis and synthesis production. The course provides students with knowledge for future work in media productions, media studies and in other communications related fields. It provides a knowledge and thinking skills not only essential for fulfilling the objectives of this module, but, also, contributes to other modules of the curriculum, such as Visual Narrative, Digital Photography 1and 2 and Media Production, Visual Effects, Compositing and Mixed Media Production, 3D Modeling and Animation Techniques, Digital and Emerging Media Design.
General design culture:
Know who you are. Be what you know. Koan #4
This introduction to design culture is a critical unit demonstrating the emphasis of the design process on the development of visual language. It takes the student through a brief journey exploring the historic, scientific, economic, technical and cultural influences on the development of visual languages.
GD213 Typography II (4) Credit Hours
Beside being an advanced typography course and a continuation of Typography I the academic purpose of this course is planned to introduce students to more complex typographic issues and techniques both for screen and print. Students will explore and develop expressions of creative visual solutions, ideas, and production of typographic work as a vehicle for enhancing meaning and content, as well as using type effectively in multi-page layout, presentation skills and craftsmanship, both manual and digital skills. Students will also learn to develop and refine their acquired typographic skills such as reading systems, type aesthetics, grid systems, measuring systems, hierarchy and expressions, sequence, meaning, problem solving techniques, processes, function, value and quality. The course also provides students with the necessary knowledge to combine visual imagery and texts, design and use type in both print and digital design applications.
GD224 Branding (4) Credit Hours
This course deals with bilingual graphic identity and branding. As one of the most requested areas in visual communication design, a complete branding exercise has many components among which are logos. Branding represent companies, convey content through innovating visual narratives as well as companies’ vision, mission and goals by working closely with marketing. This course is organized to introduce students to contemporary branding practices, and the contextual histories of the discipline so they can contemplate their place within it. Students will approach design as both problem-seeking and problem-solving activities, with particular emphasis on complex usage as well as constraints. The course will also discusses theories, concepts, principles, strategies, methods, techniques, mediums, approaches, critiques and functions of visual images associated with visual communication design. It will provides substantial knowledge and thinking skills not only essential for fulfilling the objectives of this module, but also contributes to the real work field after graduation.
GD225 Digital Media Design for Web and Mobile Devices (4) Credit Hours
The course introduces the student to Web and Digital Media Design in a blended approach of combining the creative and programming sides of web design. This course aims to develop skills necessary to design a logical, intuitive and clear web interface that is visually pleasing and user-friendly. The students will learn the tools of the trade, how to layout pages, use colour and text, integrate sound and video, and adapt and develop content for delivery on computers, mobile phones and the expanding realm of digital media devices. All to prepare the students for jobs such as web designer, web developer, online development specialist or interactive developer.
GD311 Art Direction (4) Credit Hours
Normally an art director is someone who is responsible for the visual style and images in magazines, newspapers, product packaging, movies and television productions. They create the overall design and direct creative teams in the development of artworks and TV productions. The students will learn how art direction brings clarity and definition to their work as well as how to convey specific messages to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction. It influences movies, music, websites, and magazines; just about anything we interact with.
GD322 Open Design Studies (4) Credit Hours
As in all self initiated studies, this course is basically content driven dealing with problem solving project briefs of the students choice. The focus is mainly to allow the student to investigate a topic that is of his/her choice, build the research question, investigate it and design the appropriate outcome. This course is basically designed for the students who would like to pursue a master degree in design in their near future.
GD323 Design Innovation and Entrepreneurship (4) Credit Hours
This course is basically structure to explain what is entrepreneurship and how every innovative student can start his/her own business, how to carry it on, develop it wisely and prepare him/herself to launch into the next big thing.
GM471 A Graduation Project – Part I (4) Credit Hours
The first phase of the graduation project is designed to allow the student to decide on their graduation topic, investigate it through different research methodologies, and come up with a concept that they can translate in the phase 2 of the graduation project. The topic should provide tangible solution and deliverable so it can be approved by the evaluation committee.
GM471 B Graduation Project - B (4) Credit Hours
The second phase of the graduation project is labelled under execution phase. The students have a whole semester to translate their theoretical and research phase into actual visuals, animation, productions, etc. The culmination of the work is presented to a jury of professional so they can evaluate the level of the work and the maturity of the thinking process as well as the technical aspects of the execution.
LM102 Mathematics for Graphic Design (3) Credit Hours
This course contains Math Foundations - Linear Equations - Solving and Graphing Inequalities - Graphing and Factoring Quadratic Equations-Complex and Imaginary Numbers - Properties of Exponents - Properties of Polynomials - Simplifying and Solving Rational Expressions - Properties of Functions - Logarithms and Exponential Equations - Logic - Sets - Probability and Statistics - Geometry.
MT110 Software Print Design (4) Credit Hours
This studio course is composed of two parts, starting with a basic exposure to computer platforms and the primary software used in computer graphics application. The first part addresses the basics of generating and manipulating images using digital media, and covers monochrome patterns, control and mix of colours, raster images, scanning, pixel, and vector graphics. The second part introduces the basic concepts of two-dimensional design, in which vectors drawing properties are explored. A range of print-based media is addressed from computer-driven technologies including photo manipulation.
MT120 Software screen design (4) Credit Hours
This course trains the student on the advanced technologies needed to use reliable programs in the world of production and is complementary to what they have previously studied of the technical programs. It also opens the door to become an artist with comprehensive experience which would qualify him or her to be part of the work teams in media and technical organizations
MT210 Mixed Media Production (4) Credit Hours
In visual design, mixed media is defined as an artwork in which more than one medium has been employed. When creating any work whether in hard copy or digital using mixed media techniques, attention is focused to allow the correct interaction between the various existing layers to ensure that the final work have the right structural integrity. Mixed media, a visual design, is distinguished from multimedia design, since it combines visual materials with non-visual elements, such as recorded sound, literature, drama, dance, motion graphics, music, or interactivity.
MT221 Cinema 4D (4) Credit Hours
Cinema 4D is a 3D modelling, animation, motion graphic and rendering application. It is capable of procedural and polygonal/sub modelling, animating, lighting, texturing, rendering, and common features found in 3D modelling applications. The broadcast version with additional motion-graphics features, will be the core focus of this course which adds functions for architectural design for all modules.
MT222 Web & Mobile Application Programming I (4) Credit Hours
Since this is an introductory course, the students will not be dealing with any one programming language in particular rather it is a cover up for various languages needed for various task achievements. Various examples will be taken from a number of programming languages or given in a pseudo-code. Throughout this course there will be instructions to work on lessons from the students’ need of a specific language that is needed for a specific design.
MT310 Web & Mobile Application Programming II (4) Credit Hours
Following the introductory course, this advanced level course extends the study of basic programming principles. Advanced concepts of program design, implementation and testing will be introduced within a framework of object oriented programming using specific programming language. This course will enable the students to gain programming skills as they are expected to apply knowledge with creativity and initiative to new situations. Students will also demonstrate mastery of a body of knowledge that includes recent developments in computer science and information technology.
MT311 3D Modelling and Animation Techniques (4) Credit Hours
Computer based 3D modelling and animation techniques is one of the most defining modes of expression of our century. From animated movies through to concept design and prototyping, skills in visualizing 3D concepts are a useful addition to the repertoire of any designer. This course is designed to introduce the students to 3D software techniques, visualizing concepts and exploring the possibilities of expression in space and time.
MT323 Design Fabrication and Materials (4) Credit Hours
This course is unique in its content since it only deals with materials, fabrication and properties. This course is designed to open up the material world for the students as well as fabrication of prototypes and respective behaviour of wood, steel, aluminium, and other sustainable materials newly on the market.