GD111 Introduction to Visual Perception
(4) Credit Hours
The course introduces the student to the translation of perception through delineation, drawing, and other descriptive media from a design perspective. Emphasis of the course is on the development of students' motor control by means of freehand and mechanical drawing and by development of analytical and objective observation from life and three-dimensional objects. Also, the course will help the student to learn
The basic principles of design, composition, Lines and shapes as mediums.
Application is by problem-solving and exploration of the elements and principles in two dimensional means and in a contemporary mode of expression and sketching technique from body figures to industrial representation. This studio introduces the student to the elements and concepts of two dimensional design compositions. Formal and relational properties of line, shape, form, value, and texture are studied. Studio exercises using various media explore concepts of balance, harmony, repetition, rhythm, scale, proportion, time and motion in 2-dimensional compositions.
1. The courses "Digital Visualization Studio" (5VC017) and "Visual Narrative" (5VC012) will build on the design basics concepts and skills acquired from this course "Introduction to Art and Design in Context".
2. Illustration:
This course introduces students to illustration as an art and design form of visual communication. It emphasizes the development of problem solving skills from the initial stage to the final implementation stage of image making. It uses drawing techniques such as black and white.
Course Code |
GD111 |
Course Title |
Introduction to Visual Perception |
Pre-requisite |
- |
Credit Hours |
4 |
Course Description |
The course introduces the student to the translation of perception through delineation, drawing, and other descriptive media from a design perspective. Emphasis of the course is on the development of students' motor control by means of freehand and mechanical drawing and by development of analytical and objective observation from life and three-dimensional objects. Also, the course will help the student to learn
The basic principles of design, composition, Lines and shapes as mediums.
Application is by problem-solving and exploration of the elements and principles in two dimensional means and in a contemporary mode of expression and sketching technique from body figures to industrial representation. This studio introduces the student to the elements and concepts of two dimensional design compositions. Formal and relational properties of line, shape, form, value, and texture are studied. Studio exercises using various media explore concepts of balance, harmony, repetition, rhythm, scale, proportion, time and motion in 2-dimensional compositions.
1. The courses "Digital Visualization Studio" (5VC017) and "Visual Narrative" (5VC012) will build on the design basics concepts and skills acquired from this course "Introduction to Art and Design in Context".
2. Illustration:
This course introduces students to illustration as an art and design form of visual communication. It emphasizes the development of problem solving skills from the initial stage to the final implementation stage of image making. It uses drawing techniques such as black and white.
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Course Objectives |
The aims of the art and design in context are: - Acquire the theory necessary for the practice of drawing for designers
- Discern the drawing component
- Recognize and appreciate design in nature and all creation
- Acquire the basic terminology of the design profession
- Develop an understanding of "why to do it" as well as "how to do it"
- Acquire technical proficiency in the use of the tools and materials of design
- Apply the elements of design to exploit their use through one's own perception.
- Master the essential drawing skills and techniques such as gestalt, light and shadow, relationship, spaces and edges.
- Acquire a comprehensive knowledge, theories, and concepts about illustration and its major roles as an artistic form and visual communication tool.
- Develop substance knowledge of drawing techniques, art styles, drawing mediums and craftsmanship needed for image making.
- Acquire a competency with the tools and techniques associated with the art of illustration.
- Explore interdisciplinary forms of art making such as drawings, collage and mixed media.
- Develop an appreciation and tolerance of diverse perspectives dealing with art and culture.
- Become involved in collaborative art experiences.
- Use the elements of design in creative manners to produce aesthetically pleasing compositions.
- Develop self-expression and effective visual communication.
- Use appropriate critical vocabulary to describe
and analyse works of art.
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Course Outcomes |
A. Knowledge and understanding
On completion of the course students will be able to: On completion of the course students will be able to: - Get familiar with the drawing elements: colour, shape, line, tone, texture, form, etc.
- Define the visual rolls of design principles: balance, contrast, cropping, etc. in design.
- Identify the design elements and principles that satisfy the stated purpose.
- Demonstrate knowledge and understanding of the role of perception as a communication tool in graphic and multimedia design.
- Research, analyse, identify, and apply key aspects of the subject matter, the artistic techniques and the principles of drawing.
- Use appropriate terminology to describe illustration types, styles, mediums, techniques and processes.
- Explain, discuss and critique illustration art work, including some reference to the art historical, social, and cultural context.
B. Cognitive skills
On completion of the course students will be able to: - Enrich skills of combining manual methodologies and materials in order to fulfil certain function.
- Read text materials and identify key points and concepts that should or could be communicated through an illustration.
- Select data and information from various sources and analyse and present them on an appropriate manner to support a project and its solution.
- Communicate effectively visual concepts showing recognition of the target audience and the purpose of the illustrations.
- Identify key elements of the subject matter needed to be illustrated and its purpose and identify the appropriate artistic techniques and methods for producing illustration projects.
C. Practical and professional skills
On completion of the course students will be able to: - Develop the ability to synthesize into a coherent point of view and communicate it through 2D and 3D formats.
- Employ technical and artistic skills needed to create highly crafted illustration projects that communicate ideas for specific target audience and for various design applications.
- Use effectively and creatively elements and principles of design in the creation of illustration projects.
- Identify and communicate visually alternative solutions.
- Create effective art composition by applying design principles and appropriate rules of composition.
D. Key transferable skills
On completion of the course students will be able to: - Translate verbal meanings into design forms, by using different materials and methodologies.
- Discuss your work and the work of others with confidence and to offer critical feedback to their classmates.
- Design, illustrate, and complete individual projects for various purposes and audience in effective and creative manner.
- Create a portfolio of graphic design and multimedia projects and display finished works in a professional manner.
- Classify illustrations according to types of design problems, subject matter and applications.
- Demonstrate an understanding of the demands and expectations of the illustration profession.
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GD112 Design Methodologies and Creative Process
(4) Credit Hours
This studio course introduces the students to various research methodologies for any given design subject and continues to tackles the art of presentation. Students will learn how to generate creative and innovative ideas/concepts for their projects through the study and practice of creative strategies and design process. In a world where technology is rendering our temper shorter and our perception impatient, this theoretical course is designed to shape the students thinking through the practical aspects of its content.
Course Code |
GD112 |
Course Title |
Design Methodologies and Creative Process |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
This studio course introduces the students to various research methodologies for any given design subject and continues to tackles the art of presentation. Students will learn how to generate creative and innovative ideas/concepts for their projects through the study and practice of creative strategies and design process. In a world where technology is rendering our temper shorter and our perception impatient, this theoretical course is designed to shape the students thinking through the practical aspects of its content. |
Course Objectives |
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Course Outcomes |
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GD113 Fundamentals of Design Studio Practices
(4) Credit Hours
This course consists of an introduction to design components as well as design elements and composition. The fundamental principles and applications of design, emphasis on critical and cultural awareness, developing of technical skills and the notion of creative problem solving are all parts of this course. This course lays the foundation of the introduction to broad appreciation of how various elements are used in design. It also provides theories and techniques related to composition for developing skills associated with observation, perception, concepts and mediums.
Course Code |
GD113 |
Course Title |
Fundamentals of Design Studio Practices |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
This course consists of an introduction to design components as well as design elements and composition. The fundamental principles and applications of design, emphasis on critical and cultural awareness, developing of technical skills and the notion of creative problem solving are all parts of this course. This course lays the foundation of the introduction to broad appreciation of how various elements are used in design. It also provides theories and techniques related to composition for developing skills associated with observation, perception, concepts and mediums. |
Course Objectives |
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Course Outcomes |
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GD124 Digital Photography I
(4) Credit Hours
The objective of this course is to teach the students basic technical photography in a simple and interesting way as well as to teach them the manipulation of photographic tools and different kinds of lighting.
This course focuses on the artistic importance of photography by studying different themes (landscape – portrait – fashion) and by emphasizing on composition, appropriate lighting, timing of picture and messages in artistic photos.
Course Code |
GD124 |
Course Title |
Digital Photography I |
Pre-requisite |
- |
Credit Hours |
4 |
Course Description |
The objective of this course is to teach the students basic technical photography in a simple and interesting way as well as to teach them the manipulation of photographic tools and different kinds of lighting.
This course focuses on the artistic importance of photography by studying different themes (landscape – portrait – fashion) and by emphasizing on composition, appropriate lighting, timing of picture and messages in artistic photos.
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Course Objectives |
- Understand the history of photography
- Become proficient at the technical aspect of photographing with a camera
- Use camera manually (Aperture, Shutter Speed, ISO, White Balance, Focus)
- Understand the relationship between ISO, Shutter Speed and Aperture (Exposure triangle)
- Understand the difference between quantity and color of the light (white balance, kelvin)
- Recognition and manipulation of the direction of light (6 key directions: Frontal, 45degree, 90 degree, Zenithal, Diabolic, Back light)
- Construct the proper lighting and acknowledge the importance of the light and reflections (key light, fill light, back light, background light)
- Understand the rules of image composition
- Emphasize on the artistic part of the image and different themes of photography
- Conceptual thinking and visualizing concepts via images
- Studying the work of great photographers (Ansel Adams, Henri Cartier Bresson…)
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Course Outcomes |
A. Knowledge and understanding
Upon completion of the course students will be able to: - Understand camera controls: shutter speed, aperture, ISO...
- Capture well framed and exposed images
- Demonstrate knowledge and understanding of the role of photography in these times.
- Recognize and manipulate the direction of light.
- Emphasize on the artistic part of the image and different themes and fields of photography.
B. Cognitive skills
Upon completion of the course students will be able to: - Develop skills of combining manual methodologies and materials in order to fulfil certain functions.
- Read text materials and identify key points and concepts that should or could be communicated through a photo.
- Select data and information from various sources and analyse and present them on an appropriate manner to support a project and its solution.
- Communicate effectively visual concepts showing recognition of the target audience and the purpose of the photo.
- Identify key elements of the subject matter needed to be photographed and its purpose and identify the appropriate artistic techniques and methods for producing image projects.
C. Practical and professional skills
Upon completion of the course students will be able to: - Develop the ability to synthesize coherent creative thoughts and communicate them through images.
- Employ technical and artistic skills needed to create beautiful photo projects that communicate specific concepts and ideas to the target audience.
- Use effectively and creatively elements and principles of photography in the creation of a narrative.
- Identify and communicate visually alternative solutions.
- Create effective art photos by applying principles and appropriate rules of composition.
D. Key transferable skills
Upon completion of the course students will be able to: - Translate verbal meanings into photo forms, by using different materials and methodologies.
- Discuss their work and the work of others with confidence and to offer critical feedback to their classmates.
- Use photos to complete individual projects for various purposes and audience in an effective and creative manner.
- Create a portfolio of visually and conceptually strong photographs and display these finished works in a professional manner.
- Classify photography according to types, subjects and applications.
- Demonstrate an understanding of the demands and expectations of the photography profession.
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GD125 Typography I
(4) Credit Hours
This course provides a comprehensive theoretical and practical knowledge about typography. Principles, concepts, technology, techniques, terminologies, functions, communication, usage, and aesthetics of typefaces and various letterforms. In this course students will also learn to apply their acquired knowledge to various design outcomes from print to basic digital applications. The course provides skills not only essential for fulfilling the objectives of the module, but also contributes to other for coming curriculum modules. The academic purpose of this course focuses on the anatomy of letterforms as one of the elements and principles of design. Readability and legibility, sizes, typographic hierarchy, measuring systems, layout and composition, weight, widths, tracking, kerning, leading, word and letter spacing, paragraphs, margins, negative space and texture.
Course Code |
GD125 |
Course Title |
Typography I |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
This course provides a comprehensive theoretical and practical knowledge about typography. Principles, concepts, technology, techniques, terminologies, functions, communication, usage, and aesthetics of typefaces and various letterforms. In this course students will also learn to apply their acquired knowledge to various design outcomes from print to basic digital applications. The course provides skills not only essential for fulfilling the objectives of the module, but also contributes to other for coming curriculum modules. The academic purpose of this course focuses on the anatomy of letterforms as one of the elements and principles of design. Readability and legibility, sizes, typographic hierarchy, measuring systems, layout and composition, weight, widths, tracking, kerning, leading, word and letter spacing, paragraphs, margins, negative space and texture. |
Course Objectives |
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Course Outcomes |
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GD126 Introduction to Multimedia Design
(4) Credit Hours
The Objective of this course is to familiarise the students with all aspects of Multimedia, whether be it a brief look into the history of Cinema, TV, and Social Media or the manipulation of Audio, Video and light equipment and tools of the trade including a brief overview on editing. How to address every job title and learn how a basic shoot works.
This course will also cover famous directors, great scenes, how to breakdown a commercial or a video clip and to be able to think creatively and reproduce any Multimedia project the student desires.
The course is also designed to enrich the students with a vast knowledge and by the end they will be able to view TV and Cinema while having a critic’s point of view.
The students will also see how Multimedia came to be from the Film reels of Cinema to the Modern day age of Digital shooting.
Course Code |
GD126 |
Course Title |
Introduction to Multimedia Design |
Pre-requisite |
- |
Credit Hours |
4 |
Course Description |
The Objective of this course is to familiarise the students with all aspects of Multimedia, whether be it a brief look into the history of Cinema, TV, and Social Media or the manipulation of Audio, Video and light equipment and tools of the trade including a brief overview on editing. How to address every job title and learn how a basic shoot works.
This course will also cover famous directors, great scenes, how to breakdown a commercial or a video clip and to be able to think creatively and reproduce any Multimedia project the student desires.
The course is also designed to enrich the students with a vast knowledge and by the end they will be able to view TV and Cinema while having a critic’s point of view.
The students will also see how Multimedia came to be from the Film reels of Cinema to the Modern day age of Digital shooting.
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Course Objectives |
- The aim of the course is to start by focusing on the audio aspect of Multimedia alone such as the manipulation of Microphones and the correct way of recording then to move on to learning about video alone through the manipulation of a digital camera and correct capturing.
- The integration of both mentioned items above into one consolidated form which is a single line of short film with an editing tool.
- Learning about audio and video imports and exports
- Learning basic special effects in editing
- An introduction into script writing
- Understanding the in-depth of the work that goes through in making TVC, Clips and Movies.
- To learn the proper wording used on sets for camera movements and the proper etiquette for each set.
- To learn about lighting equipment and indoor VS Outdoor shootings.
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Course Outcomes |
A. Knowledge and understanding
On completion of this course the student will be able to: - Get familiar with Microphones, Cameras, Lighting equipment, Grip and editing tools.
- Recognize and manipulate the indoor v/s Outdoor lighting correctly.
- See Artistically the movies and clips and be able to criticise the image in front of them.
- Learn the basics in Video effects.
- Brief history of Multimedia.
B. Cognitive skills
On Completion of this course the student will be able to : - Read through a Video and avoid making industry mistakes.
- Learn how to make and read storyboards.
- Be able to calculate frame rate and make high speed and low speed movies.
- Understand how the Multimedia made the world smaller and that every person can become a director.
- Understand the meaning of resolutions in Multimedia and how to convert formats.
C. Practical and professional skills
On Completion of this course the student will be able to : - Manipulate Microphones and record sound correctly.
- Manipulate Cameras and capture video correctly.
- Audio and Video integration into and editing program.
- Manipulate light equipment correctly.
- Import Export Audios and Videos into a short TVC or Clip or Short Movie.
- Breakdown a movie into parts and put it all on paper.
D. Key transferable skills
On Completion of this course the student will be able to : - Understand how to read a breakdown and make one from a scene.
- Understand the Multimedia Market.
- Open a YouTube channel
- the student will be able to make a project quotation from zero.
- On set etiquette and understanding the job of every person on the shooting team
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GD211 Digital Photography 2
(4) Credit Hours
The objective of this course is to teach the students basic technical photography in a simple and interesting way as well as to teach them the manipulation of photographic tool and different kind of lighting.
This course focuses more on the artistic importance of photography by studying different themes (landscape – portrait – fashion – illustration) and by emphasizing on composition, beautiful lighting ,timing of picture and messages in an artistic photo.
Course Code |
GD211 |
Course Title |
Digital Photography 2 |
Pre-requisite |
- |
Credit Hours |
4 |
Course Description |
The objective of this course is to teach the students basic technical photography in a simple and interesting way as well as to teach them the manipulation of photographic tool and different kind of lighting.
This course focuses more on the artistic importance of photography by studying different themes (landscape – portrait – fashion – illustration) and by emphasizing on composition, beautiful lighting ,timing of picture and messages in an artistic photo.
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Course Objectives |
- Become proficient at the technical aspect of photographing with the camera. Use camera manually (iris, shutter, ASA, WB, focus)
- Understand the relationship between ISO, shutter speed and aperture(quantity of light)
- Understand the difference between quantity and color of the light (white balance, kelvin)
- Recognition and manipulation of the direction of the light(6 key directions: Frontal, 45degree, 90 degree, Zenithal, Diabolic, Back light.
- Construct the proper lighting and acknowledge the importance of the light and reflections (key light, fill light, back light, background light).
- Work with the contrast and direction of the light.
- Basic knowledge of image composition
- Emphasize on the artistic part of the image and different themes of photography
- Be more aware of the correct composition by analyzing the shapes and lines inside the image.
- The 3rd dimension in photography.
- Be more sensible to the direction of the light, its contrast and color.
- Working with concept images and being able to deliver a message
- Studying the work of great photographer (Ansel Adams, Henri Cartier Bresson…)
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Course Outcomes |
A. Knowledge and understanding
On completion of the course students will be able to: - Get familiar with camera elements: shutter, iris, asa, wb, etc.
- Define the photographic element of an image
- Identify,technic,composition,special,moment,light.
- Demonstrate knowledge and understanding of the role of photography in these times.
- Recognition and manipulation of the direction of the light.
- Emphasize on the artistic part of the image and different themes of photography.
- The 3rd dimension in photography.
B. Cognitive skills
On completion of the course students will be able to:
- Enrich skills of combining manual methodologies and materials in order to fulfil certain function.
- Read text materials and identify key points and concepts that should or could be communicated through a photo.
- Select data and information from various sources and analyse and present them on an appropriate manner to support a project and its solution.
- Communicate effectively visual concepts showing recognition of the target audience and the purpose of the photo.
- Identify key elements of the subject matter needed to be photographed and its purpose and identify the appropriate artistic techniques and methods for producing image projects.
C. Practical and professional skills
On completion of the course students will be able to: - Develop the ability to synthesize into a coherent point of view and communicate it through 2D and 3D formats.
- Employ technical and artistic skills needed to create beautiful photo projects that communicate ideas for specific target audience and applications.
- Use effectively and creatively elements and principles of photo in the creation of small stories.
- Identify and communicate visually alternative solutions.
- Create effective art photos by applying principles and appropriate rules of composition.
D. Key transferable skills
On completion of the course students will be able to: - Translate verbal meanings into photo forms, by using different materials and methodologies.
- Discuss your work and the work of others with confidence and to offer critical feedback to their classmates.
- Photo, complete individual projects for various purposes and audience in effective and creative manner.
- Create a portfolio of photos projects and display finished works in a professional manner.
- Classify photography according to types, subjects and applications.
- Demonstrate an understanding of the demands and expectations of photography profession.
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GD212 Critical and Contextual Issues in Art and Design
(4) Credit Hours
This course consists of two complementary parts: semiotics through media aesthetics and general design culture.
The Semiotic part of the course provides substantial knowledge about applied media aesthetics, relationship between a number of aesthetics phenomena, including image elements, light, color, space, time/motion, sound, image and our perceptual reaction to them. It explains how the applied media such as video, film, and computer imaging play an important part in shaping the message, and how media aesthetics can be applied to both analysis and synthesis production. The course provides students with knowledge for future work in media productions, media studies and in other communications related fields. It provides a knowledge and thinking skills not only essential for fulfilling the objectives of this module, but, also, contributes to other modules of the curriculum, such as Visual Narrative, Digital Photography 1and 2 and Media Production, Visual Effects, Compositing and Mixed Media Production, 3D Modeling and Animation Techniques, Digital and Emerging Media Design.
General design culture:
Know who you are. Be what you know. Koan #4
This introduction to design culture is a critical unit demonstrating the emphasis of the design process on the development of visual language. It takes the student through a brief journey exploring the historic, scientific, economic, technical and cultural influences on the development of visual languages.
Course Code |
GD212 |
Course Title |
Critical and Contextual Issues in Art and Design |
Pre-requisite |
- |
Credit Hours |
4 |
Course Description |
This course consists of two complementary parts: semiotics through media aesthetics and general design culture.
The Semiotic part of the course provides substantial knowledge about applied media aesthetics, relationship between a number of aesthetics phenomena, including image elements, light, color, space, time/motion, sound, image and our perceptual reaction to them. It explains how the applied media such as video, film, and computer imaging play an important part in shaping the message, and how media aesthetics can be applied to both analysis and synthesis production. The course provides students with knowledge for future work in media productions, media studies and in other communications related fields. It provides a knowledge and thinking skills not only essential for fulfilling the objectives of this module, but, also, contributes to other modules of the curriculum, such as Visual Narrative, Digital Photography 1and 2 and Media Production, Visual Effects, Compositing and Mixed Media Production, 3D Modeling and Animation Techniques, Digital and Emerging Media Design.
General design culture:
Know who you are. Be what you know. Koan #4
This introduction to design culture is a critical unit demonstrating the emphasis of the design process on the development of visual language. It takes the student through a brief journey exploring the historic, scientific, economic, technical and cultural influences on the development of visual languages. |
Course Objectives |
This course is aimed at the students who wish to complete the Arab Open University's degree in Graphic and Multimedia Design program. The purpose of this course is related to its two academic sub components: semiotics and applied media aesthetics as well as general design culture. In the first part the aim is to introduce students to the formal elements of semiotics through composition and structure. In this course students develop a language to help them articulate what films, photographs, or advertisements look like, what formal or stylistic choices were made in their production, and what distinguishes one media artifact from another. This part of the course describes the fundamental aesthetic elements of applied media aesthetics such as, light and color, two-dimensional space, three-dimensional space, time-motion, sound, and how they can serve as basic criteria for analysis of video and film. It also explains how these elements can be structured and applied to produce maximally effective visual and sound images in video and film. By placing these essential image elements into their particular contextual fields, their interdependence and structural potential in aesthetic synthesis, the clarification, interpretation, and communication of significant experiences are made clear. This part of the course will enable the students to: - Learn and understand the basic principles of semiotics via examples from photography, film, audio and video.
- Identify the importance, influence, relationship and meaning of visual images.
- Understand the influence of historical development of aesthetic concepts of beauty, art and
- design for digital screens.
- Understand the context of marketing strategy, branding and identity development.
- Think critically about design choices used in applied media production.
General Design Culture: Studying the design process develop the convergence of diverse skills as well as the theoretical knowledge, which are necessary for reaching the right outcomes for any given design project. This module covers the design process' different layers: research, decoding, encoding, narrative, content development, experimentation and concept driven outcomes. Every area is explored both horizontally and vertically with a main focus on the transitions between the steps linking those areas.
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Course Outcomes |
A.
Knowledge and understanding
On completion of the course students will be able to: - Demonstrate understanding of the principles of semiotics and media aesthetics.
- Recognize the aesthetics elements of film, video and electronic productions.
- Identify the theoretical and practical terminology associated with semiotics and its applications.
- Apply various visual communication approaches to solve given problems in specific areas of activity.
- Apply the required knowledge of every particular characteristic for each of the required design activities.
- Apply the means of expression of design language: form, balance, texture, composition, content, culture, etc., and to have the resources for creation in any of the fields of design.
- Apply the techniques of visual communication representation required in a project's process.
B.
Cognitive skills
- On completion of the course students will be able to:
- Critically analyze design for digital screens using semiotics and aesthetic terms and evaluation criteria.
- dentify design elements and principles used in designs for applied media production.
- Appreciate the impact of social context, interaction, social connection and communication on design.
- Integrate knowledge and skills from the design process into other subject areas as essential parts of the practice of visual communication design.
- Develop their research skill covering both visual and analytical methods
C.
Practical and professional skills
On completion of the course students will be able to: - Apply semiotic design concepts to create original design for various digital media formats.
- Explain, illustrate and evaluate formal aesthetic in video and film productions.
- Continue the development of their creative skills and have knowledge related to professional design business culture.
- Identify fundamental aspects of applied design process in professional design organization.
- Learn to develop and write conceptual narratives that feed directly into concept driven ideas.
D.
Key transferable skills
On completion of the course students will be able to: - Demonstrate competence over semiotcs via the practical application of theories to film, video production and essay writing.
- Incorporate visual dimensions of light, color, space, and the dimensions of time, motion, and sound concepts into effective forms of communication in a digital media display.
- Master the knowledge necessary to make informed aesthetic choices and detailed production plans for audio visual projects.
- Apply storytelling techniques that involve the relationship of media aesthetic principles and the effects and perceptions of the audience.
- Recognize various design elements, their content and visual organization in any design composition.
- Narrative building skills that can be applied in any other module where a concept is needed to be at core of the visual development.
- Visual experimentations in different directions and analyze the difference in those directions based on required components.
- Repetition of the process to finally achieve what is known as the creative habit.
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GD213 Typography II
(4) Credit Hours
Beside being an advanced typography course and a continuation of Typography I the academic purpose of this course is planned to introduce students to more complex typographic issues and techniques both for screen and print. Students will explore and develop expressions of creative visual solutions, ideas, and production of typographic work as a vehicle for enhancing meaning and content, as well as using type effectively in multi-page layout, presentation skills and craftsmanship, both manual and digital skills. Students will also learn to develop and refine their acquired typographic skills such as reading systems, type aesthetics, grid systems, measuring systems, hierarchy and expressions, sequence, meaning, problem solving techniques, processes, function, value and quality. The course also provides students with the necessary knowledge to combine visual imagery and texts, design and use type in both print and digital design applications.
Course Code |
GD213 |
Course Title |
Typography II |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
Beside being an advanced typography course and a continuation of Typography I the academic purpose of this course is planned to introduce students to more complex typographic issues and techniques both for screen and print. Students will explore and develop expressions of creative visual solutions, ideas, and production of typographic work as a vehicle for enhancing meaning and content, as well as using type effectively in multi-page layout, presentation skills and craftsmanship, both manual and digital skills. Students will also learn to develop and refine their acquired typographic skills such as reading systems, type aesthetics, grid systems, measuring systems, hierarchy and expressions, sequence, meaning, problem solving techniques, processes, function, value and quality. The course also provides students with the necessary knowledge to combine visual imagery and texts, design and use type in both print and digital design applications. |
Course Objectives |
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Course Outcomes |
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GD224 Branding
(4) Credit Hours
This course deals with bilingual graphic identity and branding. As one of the most requested areas in visual communication design, a complete branding exercise has many components among which are logos. Branding represent companies, convey content through innovating visual narratives as well as companies’ vision, mission and goals by working closely with marketing. This course is organized to introduce students to contemporary branding practices, and the contextual histories of the discipline so they can contemplate their place within it. Students will approach design as both problem-seeking and problem-solving activities, with particular emphasis on complex usage as well as constraints. The course will also discusses theories, concepts, principles, strategies, methods, techniques, mediums, approaches, critiques and functions of visual images associated with visual communication design. It will provides substantial knowledge and thinking skills not only essential for fulfilling the objectives of this module, but also contributes to the real work field after graduation.
Course Code |
GD224 |
Course Title |
Branding |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
This course deals with bilingual graphic identity and branding. As one of the most requested areas in visual communication design, a complete branding exercise has many components among which are logos. Branding represent companies, convey content through innovating visual narratives as well as companies’ vision, mission and goals by working closely with marketing. This course is organized to introduce students to contemporary branding practices, and the contextual histories of the discipline so they can contemplate their place within it. Students will approach design as both problem-seeking and problem-solving activities, with particular emphasis on complex usage as well as constraints. The course will also discusses theories, concepts, principles, strategies, methods, techniques, mediums, approaches, critiques and functions of visual images associated with visual communication design. It will provides substantial knowledge and thinking skills not only essential for fulfilling the objectives of this module, but also contributes to the real work field after graduation. |
Course Objectives |
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Course Outcomes |
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GD225 Digital Media Design for Web and Mobile Devices
(4) Credit Hours
The course introduces the student to Web and Digital Media Design in a blended approach of combining the creative and programming sides of web design. This course aims to develop skills necessary to design a logical, intuitive and clear web interface that is visually pleasing and user-friendly. The students will learn the tools of the trade, how to layout pages, use colour and text, integrate sound and video, and adapt and develop content for delivery on computers, mobile phones and the expanding realm of digital media devices. All to prepare the students for jobs such as web designer, web developer, online development specialist or interactive developer.
Course Code |
GD225 |
Course Title |
Digital Media Design for Web and Mobile Devices |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
The course introduces the student to Web and Digital Media Design in a blended approach of combining the creative and programming sides of web design. This course aims to develop skills necessary to design a logical, intuitive and clear web interface that is visually pleasing and user-friendly. The students will learn the tools of the trade, how to layout pages, use colour and text, integrate sound and video, and adapt and develop content for delivery on computers, mobile phones and the expanding realm of digital media devices. All to prepare the students for jobs such as web designer, web developer, online development specialist or interactive developer. |
Course Objectives |
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Course Outcomes |
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GD311 Art Direction
(4) Credit Hours
Normally an art director is someone who is responsible for the visual style and images in magazines, newspapers, product packaging, movies and television productions. They create the overall design and direct creative teams in the development of artworks and TV productions. The students will learn how art direction brings clarity and definition to their work as well as how to convey specific messages to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction. It influences movies, music, websites, and magazines; just about anything we interact with.
Course Code |
GD311 |
Course Title |
Art Direction |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
Normally an art director is someone who is responsible for the visual style and images in magazines, newspapers, product packaging, movies and television productions. They create the overall design and direct creative teams in the development of artworks and TV productions. The students will learn how art direction brings clarity and definition to their work as well as how to convey specific messages to a particular group of people. Art direction combines art and design to evoke a cultural and emotional reaction. It influences movies, music, websites, and magazines; just about anything we interact with. |
Course Objectives |
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Course Outcomes |
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GD322 Open Design Studies
(4) Credit Hours
As in all self initiated studies, this course is basically content driven dealing with problem solving project briefs of the students choice. The focus is mainly to allow the student to investigate a topic that is of his/her choice, build the research question, investigate it and design the appropriate outcome. This course is basically designed for the students who would like to pursue a master degree in design in their near future.
Course Code |
GD322 |
Course Title |
Open Design Studies |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
As in all self initiated studies, this course is basically content driven dealing with problem solving project briefs of the students choice. The focus is mainly to allow the student to investigate a topic that is of his/her choice, build the research question, investigate it and design the appropriate outcome. This course is basically designed for the students who would like to pursue a master degree in design in their near future. |
Course Objectives |
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Course Outcomes |
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GD323 Design Innovation and Entrepreneurship
(4) Credit Hours
This course is basically structure to explain what is entrepreneurship and how every innovative student can start his/her own business, how to carry it on, develop it wisely and prepare him/herself to launch into the next big thing.
Course Code |
GD323 |
Course Title |
Design Innovation and Entrepreneurship |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
This course is basically structure to explain what is entrepreneurship and how every innovative student can start his/her own business, how to carry it on, develop it wisely and prepare him/herself to launch into the next big thing. |
Course Objectives |
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Course Outcomes |
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GM471 A Graduation Project – Part I
(4) Credit Hours
The first phase of the graduation project is designed to allow the student to decide on their graduation topic, investigate it through different research methodologies, and come up with a concept that they can translate in the phase 2 of the graduation project. The topic should provide tangible solution and deliverable so it can be approved by the evaluation committee.
Course Code |
GM471 A |
Course Title |
Graduation Project – Part I |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
The first phase of the graduation project is designed to allow the student to decide on their graduation topic, investigate it through different research methodologies, and come up with a concept that they can translate in the phase 2 of the graduation project. The topic should provide tangible solution and deliverable so it can be approved by the evaluation committee. |
Course Objectives |
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Course Outcomes |
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GM471 B Graduation Project - B
(4) Credit Hours
The second phase of the graduation project is labelled under execution phase. The students have a whole semester to translate their theoretical and research phase into actual visuals, animation, productions, etc. The culmination of the work is presented to a jury of professional so they can evaluate the level of the work and the maturity of the thinking process as well as the technical aspects of the execution.
Course Code |
GM471 B |
Course Title |
Graduation Project - B |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
The second phase of the graduation project is labelled under execution phase. The students have a whole semester to translate their theoretical and research phase into actual visuals, animation, productions, etc. The culmination of the work is presented to a jury of professional so they can evaluate the level of the work and the maturity of the thinking process as well as the technical aspects of the execution. |
Course Objectives |
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Course Outcomes |
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LM102 Mathematics for Graphic Design
(3) Credit Hours
This course contains Math Foundations - Linear Equations - Solving and Graphing Inequalities - Graphing and Factoring Quadratic Equations-Complex and Imaginary Numbers - Properties of Exponents - Properties of Polynomials - Simplifying and Solving Rational Expressions - Properties of Functions - Logarithms and Exponential Equations - Logic - Sets - Probability and Statistics - Geometry.
Course Code |
LM102 |
Course Title |
Mathematics for Graphic Design |
Pre-requisite |
|
Credit Hours |
3 |
Course Description |
This course contains Math Foundations - Linear Equations - Solving and Graphing Inequalities - Graphing and Factoring Quadratic Equations-Complex and Imaginary Numbers - Properties of Exponents - Properties of Polynomials - Simplifying and Solving Rational Expressions - Properties of Functions - Logarithms and Exponential Equations - Logic - Sets - Probability and Statistics - Geometry. |
Course Objectives |
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Course Outcomes |
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MT110 Software Print Design
(4) Credit Hours
This studio course is composed of two parts, starting with a basic exposure to computer platforms and the primary software used in computer graphics application. The first part addresses the basics of generating and manipulating images using digital media, and covers monochrome patterns, control and mix of colours, raster images, scanning, pixel, and vector graphics. The second part introduces the basic concepts of two-dimensional design, in which vectors drawing properties are explored. A range of print-based media is addressed from computer-driven technologies including photo manipulation.
Course Code |
MT110 |
Course Title |
Software Print Design |
Pre-requisite |
- |
Credit Hours |
4 |
Course Description |
This studio course is composed of two parts, starting with a basic exposure to computer platforms and the primary software used in computer graphics application. The first part addresses the basics of generating and manipulating images using digital media, and covers monochrome patterns, control and mix of colours, raster images, scanning, pixel, and vector graphics. The second part introduces the basic concepts of two-dimensional design, in which vectors drawing properties are explored. A range of print-based media is addressed from computer-driven technologies including photo manipulation.
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Course Objectives |
The aims of the course in context are: - Provide basic understanding of graphics software literacy.
- Gain a fundamental knowledge of Adobe Photoshop, Adobe Illustrator and Adobe Indesign software.
- Learn the difference between vector and raster design.
- Give exposure to digital media in relation to print design.
- Enrich students' analytical thinking and design problem solving capacities through digital media.
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Course Outcomes |
A. Knowledge and understanding
On completion of the course students will be able to: - Provide basic understanding of graphics software literacy.
- Give students exposure to digital media in relation to various print design applications.
- Learn the difference between vector and raster design.
- Gain a fundamental
knowledge of Adobe Photoshop, Adobe Illustrator and Adobe Indesign software.
B. Cognitive skills
On completion of the course students will be able to: - Enrich students' analytical thinking and design problem solving capacities.
- Acquire the understanding that software are digital aided tools meant to fulfil predefined designs and concepts.
- Acquire the skill to make use of all the digital aided software to execute a design.
- Research data and information from various sources to analyse, and present them in an appropriate and clear manner.
C. Practical and professional skills
On completion of the course students will be able to: - Learn the difference between vector and raster design.
- Image manipulation, correction, and retouch.
- Use of color text and shapes.
- Using tools.
- Preparing a file for print publication.
D. Key transferable skills
On completion of the course students will be able to: - Translate verbal meanings into design forms, by using different materials and methodologies.
- Offer constructive feedback to their classmates.
- Design, illustrate, and complete individual projects for various purposes and audience in effective and creative manner.
- Display finished work in a professional manner.
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MT120 Software screen design
(4) Credit Hours
This course trains the student on the advanced technologies needed to use reliable programs in the world of production and is complementary to what they have previously studied of the technical programs. It also opens the door to become an artist with comprehensive experience which would qualify him or her to be part of the work teams in media and technical organizations
Course Code |
MT120 |
Course Title |
Software screen design |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
This course trains the student on the advanced technologies needed to use reliable programs in the world of production and is complementary to what they have previously studied of the technical programs. It also opens the door to become an artist with comprehensive experience which would qualify him or her to be part of the work teams in media and technical organizations
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Course Objectives |
This course provides a thorough overview of the interface, tools, features, and production flow for using Premiere Pro. The course is an ideal combination of instructor-led demonstration and hands-on practice for getting to know this revolutionary nonlinear video-editing application. The course focuses on the basic editing functions while familiarizing the students with the user interface. It also allows them to use Premiere Pro's powerful real-time video and audio editing tools to give them precise control over virtually every aspect of the production.
The second part of the course is full hands-on practice of Adobe after effects which would allow the students to deliver cinematic, visual effects and motion graphics faster than ever before with new Global Performance Cache, extend their creativity with built-in text and shape extrusion, new mask feathering options, and get into motion graphics.
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Course Outcomes |
A. Knowledge and
understanding
On completion of the course students will be able to: - Be familiar with the standard digital video workflow
- Enhance the workflow with high-level features
- Incorporate Adobe® Creative Cloud into the post production workflow
- Understand the Adobe Creative Cloud workflow
- Have a good understanding of the Nonlinear editing workflow in Premiere Pro CC
- Be familiar with the interface, tools, features, and production flow for Premiere Pro CC and all other production applications from Adobe.
- Know a powerful real-time video and audio editing tools that gives precise control over virtually every aspect of any production.
- Freely combine any type of video media, from video shot on a phone to raw 5K.
- Perform an advanced editing techniques
- Add video effects and transitions to the production.
- Have a good understanding of color grading and color correction with adobe premiere pro CC.
- Have a good understanding and practice of the compositing techniques
- Know exporting techniques
B. Cognitive skills
- Creating a storyboard (i.e. a visual map for your digital video project).
- Importing multimedia elements into a digital video project.
- Adding multimedia elements to the timeline.
- Splitting/cutting video clips.
- Extending frame rate duration of video/picture portions.
- Combining/joining different video clips.
- Synchronizing audio clips with a recorded video lesson.
- Changing videos appearance using video effects and transitions.
- Publishing videos in a format playable in media players.
- Understand the Fundamentals of Motion Graphics
- Getting to Know the Workflow of Motion graphics and visual effects production
C. Practical and
professional skills
Adobe Premiere pro - Touring Adobe Premiere Pro Creative Cloud
- Setting up a Project
- Importing Media
- Organizing Media
- Mastering the Essentials of Video Editing
- Working with Clips and Markers
- Adding Transitions
- Performing Advanced Editing Techniques
- Putting Clips in Motion
- Multicamera Editing
- Editing and Mixing Audio
- Sweetening Sound
- Adding Video Effects
- Improving Clips with Color Correction and Grading
- Exploring Compositing Techniques
- Creating Titles
- Managing Your Projects
- Exporting Frames, Clips, and Sequences
After effects - Animating Text
- Working with Shape Layers
- Animating Multimedia Presentation
- Working with Masks
- Distorting Objects with the Puppet Tools
- Other Effects
- Rendering and Outputting
D. Key transferable
skills
- Cutting shot sequences into different angles at specific points in scenes; making sure each individual cuts as fluid and seamless as possible.
- Studying scripts to become familiar with Pre production-Production and post production concepts and requirements.
- Selecting and combining the most effective shots of each scene in order to form a logical and smoothly running story.
- Determining the specific audio and visual effects and music necessary to complete films.
- Verifying key numbers and time codes on materials.
- Reviewing assembled films or edited videotapes on screens or monitors in order to determine if corrections are necessary.
- Setting up and operating computer editing systems, electronic titling systems, video switching equipment, and digital video effects units in order to produce a final product.
- Recording needed sounds, or obtaining them from sound effects libraries.
- Conferring with producers and directors concerning layout or editing approaches needed to increase dramatic or entertainment value of productions.
- Manipulating plot, score, sound, and graphics to integrate the parts into a continuous whole as well as working closely with people in audio, visual, music, optical and/or special effects departments.
- Supervising and coordinating activities of workers engaged in film editing, assembling, and recording activities.
- Developing post-production models for films.
- Piecing sounds together to develop film soundtracks.
- Conducting film screenings for directors and members of production staffs.
- Collaborating with music editors to select appropriate passages of music and develop production scores.
- Discussing the sound requirements of pictures with sound effects editors.
- Informative information on how the animation is produced
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MT210 Mixed Media Production
(4) Credit Hours
In visual design, mixed media is defined as an artwork in which more than one medium has been employed. When creating any work whether in hard copy or digital using mixed media techniques, attention is focused to allow the correct interaction between the various existing layers to ensure that the final work have the right structural integrity. Mixed media, a visual design, is distinguished from multimedia design, since it combines visual materials with non-visual elements, such as recorded sound, literature, drama, dance, motion graphics, music, or interactivity.
Course Code |
MT210 |
Course Title |
Mixed Media Production |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
In visual design, mixed media is defined as an artwork in which more than one medium has been employed. When creating any work whether in hard copy or digital using mixed media techniques, attention is focused to allow the correct interaction between the various existing layers to ensure that the final work have the right structural integrity. Mixed media, a visual design, is distinguished from multimedia design, since it combines visual materials with non-visual elements, such as recorded sound, literature, drama, dance, motion graphics, music, or interactivity. |
Course Objectives |
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Course Outcomes |
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MT221 Cinema 4D
(4) Credit Hours
Cinema 4D is a 3D modelling, animation, motion graphic and rendering application. It is capable of procedural and polygonal/sub modelling, animating, lighting, texturing, rendering, and common features found in 3D modelling applications. The broadcast version with additional motion-graphics features, will be the core focus of this course which adds functions for architectural design for all modules.
Course Code |
MT221 |
Course Title |
Cinema 4D |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
Cinema 4D is a 3D modelling, animation, motion graphic and rendering application. It is capable of procedural and polygonal/sub modelling, animating, lighting, texturing, rendering, and common features found in 3D modelling applications. The broadcast version with additional motion-graphics features, will be the core focus of this course which adds functions for architectural design for all modules. |
Course Objectives |
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Course Outcomes |
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MT222 Web & Mobile Application Programming I
(4) Credit Hours
Since this is an introductory course, the students will not be dealing with any one programming language in particular rather it is a cover up for various languages needed for various task achievements. Various examples will be taken from a number of programming languages or given in a pseudo-code. Throughout this course there will be instructions to work on lessons from the students’ need of a specific language that is needed for a specific design.
Course Code |
MT222 |
Course Title |
Web & Mobile Application Programming I |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
Since this is an introductory course, the students will not be dealing with any one programming language in particular rather it is a cover up for various languages needed for various task achievements. Various examples will be taken from a number of programming languages or given in a pseudo-code. Throughout this course there will be instructions to work on lessons from the students’ need of a specific language that is needed for a specific design. |
Course Objectives |
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Course Outcomes |
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MT310 Web & Mobile Application Programming II
(4) Credit Hours
Following the introductory course, this advanced level course extends the study of basic programming principles. Advanced concepts of program design, implementation and testing will be introduced within a framework of object oriented programming using specific programming language. This course will enable the students to gain programming skills as they are expected to apply knowledge with creativity and initiative to new situations. Students will also demonstrate mastery of a body of knowledge that includes recent developments in computer science and information technology.
Course Code |
MT310 |
Course Title |
Web & Mobile Application Programming II |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
Following the introductory course, this advanced level course extends the study of basic programming principles. Advanced concepts of program design, implementation and testing will be introduced within a framework of object oriented programming using specific programming language. This course will enable the students to gain programming skills as they are expected to apply knowledge with creativity and initiative to new situations. Students will also demonstrate mastery of a body of knowledge that includes recent developments in computer science and information technology. |
Course Objectives |
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Course Outcomes |
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MT311 3D Modelling and Animation Techniques
(4) Credit Hours
Computer based 3D modelling and animation techniques is one of the most defining modes of expression of our century. From animated movies through to concept design and prototyping, skills in visualizing 3D concepts are a useful addition to the repertoire of any designer. This course is designed to introduce the students to 3D software techniques, visualizing concepts and exploring the possibilities of expression in space and time.
Course Code |
MT311 |
Course Title |
3D Modelling and Animation Techniques |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
Computer based 3D modelling and animation techniques is one of the most defining modes of expression of our century. From animated movies through to concept design and prototyping, skills in visualizing 3D concepts are a useful addition to the repertoire of any designer. This course is designed to introduce the students to 3D software techniques, visualizing concepts and exploring the possibilities of expression in space and time. |
Course Objectives |
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Course Outcomes |
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MT323 Design Fabrication and Materials
(4) Credit Hours
This course is unique in its content since it only deals with materials, fabrication and properties. This course is designed to open up the material world for the students as well as fabrication of prototypes and respective behaviour of wood, steel, aluminium, and other sustainable materials newly on the market.
Course Code |
MT323 |
Course Title |
Design Fabrication and Materials |
Pre-requisite |
|
Credit Hours |
4 |
Course Description |
This course is unique in its content since it only deals with materials, fabrication and properties. This course is designed to open up the material world for the students as well as fabrication of prototypes and respective behaviour of wood, steel, aluminium, and other sustainable materials newly on the market. |
Course Objectives |
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Course Outcomes |
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