• Acquaint students with the four basic language skills of listening, speaking, reading and writing.
• Have students practice all four skills through drilling, in-class work, home assignments, and online practice.
• Placing extra emphasis on the two language skills of reading and writing.
• Involve students in oral practice and allow them to take part in class activities to develop the skill of speaking.
• Enable students to write reports, and well organized 3-paragraph essays.
  
   
  
  By the end of the first course (i.e. EL111) students should be able to:
   

1. listen to and comprehend varieties of English discourse spoken at normal speed
2. speak correctly and fluently with reasonable pronunciation
3. communicate with ease and confidence on a variety  of daily topics as well as on topics related to university education, using appropriate structures and vocabulary.
4. read and understand a variety of English texts of varying length, complexity, and genres.
5. write different types of paragraphs (descriptive, narrative, argumentative, persuasive, cause and effect, comparison and contrast, definition, process) and different letter types (personal letters, letters of inquiry, letters of application, etc.) using appropriate punctuation marks, mechanics of writing, as well as cohesive devices. Eventually, students should be able to write a three-paragraph essay.
6. summarize different types of texts correctly and efficiently.
   
   

​

​

• This course complements and builds upon English 111. 
• It particularly seeks to develop the reading, writing, listening, and study skills that students need in order to meet the demands of Blended Learning university education.

​

​

By the end of the course (i.e. EL112) the student should be able to:​

• ​Demonstrate understanding of any given reading passage by responding correctly to its tasks and activities individually or in groups and show knowledge and understanding of the learned reading strategies.
  

• Recognition of the various “meanings" of words to reach a better understanding of the context and the written word and reveal awareness of appropriate language structures and vocabulary items suitable for different contexts and situations.
  

• Search for and collect specific data related to the topics under discussion and draw conclusions for the discussed topics based on the collected data and analyzed information.
  

• Improve analytical and critical thinking skills through the identification of possible “meanings".
  

• Communicate in English orally and in writing on diverse occasions and give oral presentations using power points, flipcharts, pictures, role plays, etc. to discuss what has been read orally.
  

​​​​​​The aims of the art and design in context are:

• Acquire the theory necessary for the practice of drawing for designers
  
• Discern the drawing component
  
• Recognize and appreciate design in nature and all creation
  
• Acquire the basic terminology of the design profession
  
• Develop an understanding of "why to do it" as well as "how to do it"
  
• Acquire technical proficiency in the use of the tools and materials of design
  
• Apply the elements of design to exploit their use through one's own perception.
  
• Master the essential drawing skills and techniques such as gestalt, light and shadow, relationship, spaces and edges.
  
• Acquire a comprehensive knowledge, theories, and concepts about illustration and its major roles as an artistic form and visual communication tool.
  
• Develop substance knowledge of drawing techniques, art styles, drawing mediums and craftsmanship needed for image making.
  
• Acquire a competency with the tools and techniques associated with the art of illustration.
  
• Explore interdisciplinary forms of art making such as drawings, collage and mixed media.
  
• Develop an appreciation and tolerance of diverse perspectives dealing with art and culture.
  
• Become involved in collaborative art experiences.
  
• Use the elements of design in creative manners to produce aesthetically pleasing compositions.
  
• Develop self-expression and effective visual communication.
  
• Use appropriate critical vocabulary to describe and analyse works of art.​
  

​ A. Knowledge and understanding

On completion of the course students will be able to:

On completion of the course students will be able to:

1. Get familiar with the drawing elements: colour, shape, line, tone, texture, form, etc.
   
2. Define the visual rolls of design principles: balance, contrast, cropping, etc. in design.
   
3. Identify the design elements and principles that satisfy the stated purpose.
   
4. Demonstrate knowledge and understanding of the role of perception as a communication tool in graphic and multimedia design.
   
5. Research, analyse, identify, and apply key aspects of the subject matter, the artistic techniques and the principles of drawing.
   
6. Use appropriate terminology to describe illustration types, styles, mediums, techniques and processes.
   
7. Explain, discuss and critique illustration art work, including some reference to the art historical, social, and cultural context.​
   

B. Cognitive skills

On completion of the course students will be able to:

1. Enrich skills of combining manual methodologies and materials in order to fulfil certain function.
   
2. Read text materials and identify key points and concepts that should or could be communicated through an illustration.
   
3. Select data and information from various sources and analyse and present them on an appropriate manner to support a project and its solution.
   
4. Communicate effectively visual concepts showing recognition of the target audience and the purpose of the illustrations.
   
5. Identify key elements of the subject matter needed to be illustrated and its purpose and identify the appropriate artistic techniques and methods for producing illustration projects.​
   

C. Practical and professional skills

On completion of the course students will be able to:

1. Develop the ability to synthesize into a coherent point of view and communicate it through 2D and 3D formats.
   
2. Employ technical and artistic skills needed to create highly crafted illustration projects that communicate ideas for specific target audience and for various design applications.
   
3. Use effectively and creatively elements and principles of design in the creation of illustration projects.
   
4. Identify and communicate visually alternative solutions.
   
5. Create effective art composition by applying design principles and appropriate rules of composition.​
   

D. Key transferable skills

On completion of the course students will be able to:

1. Translate verbal meanings into design forms, by using different materials and methodologies.
   
2. Discuss your work and the work of others with confidence and to offer critical feedback to their classmates.
   
3. Design, illustrate, and complete individual projects for various purposes and audience in effective and creative manner.
   
4. Create a portfolio of graphic design and multimedia projects and display finished works in a professional manner.
   
5. Classify illustrations according to types of design problems, subject matter and applications.
   
6. Demonstrate an understanding of the demands and expectations of the illustration profession.
   

• Develop a clear understanding of what is design.
• Exhibit insight into the various steps of the creative design process.
• Carry out proper research.
• Learn how to do proper referencing and citation in order to avoid plagiarism.
• Recognize the insights, needs and parameters involved in a given design challenge.
• Write a creative project brief.
• Adopt and apply design strategies appropriate to a given situation.
• Offer a clear, concise, organized, and well-articulated presentation, both visually and orally.​
  

​​​

​

On completion of the course students will be able to:

 A. Knowledge and understanding

A1. Know what user-centred design is.

A2. Understand the difference between design and art.

A3. Have the knowledge of different primary research methods. Know the difference. between quantitative and qualitative research.

A4. Learn the design thinking process.

The aims of the Fundamentals of Design Studio Practices component of the course are to:

• introduce basic media production skills
• effectively communicate 2D and 3D compositions and products using various media
• develop an appreciation of the role of graphical physical applications in the area of graphic design.
• extend and enrich the knowledge using graphical applications for different types of graphic design
• impart practical knowledge of using graphic applications through hands-on training
• learn to utilize media as drafting systems to become more productive
  

The aims of the graphic elements and composition component of the course are to:

      •    provide a crucial foundation related to elements and composition for students wishing to complete the Arab Open University degree in graphic and multimedia design technologies. 

      •   the academic purpose relating to this course is designed to introduce learners to the technical, conceptual, and perceptual skills required for drawing images and creating compositions for various design applications.

      •  This part of the course enhances commitment to learning, investigation, exploration, experimentation, and development of the following:

1. perceptual approach (drawing from direct observation),

2. technical approach (media and skill),

3.  formal approach (understanding and expressive use of visual language and media),             
4. conceptual approach (analytical/intellectual/intuitive understanding),

5. verbal/critical (descriptive,  analytical, interpretive, judgment), effort,  investment of time, energy, commitment to achievement craftsmanship, and timely completion.

The graphic elements and compositions part of the course will enable students to:

1. Acquire perceptual and technical knowledge about gestalt, light and shadow, edges, relationships, and spaces.
2. Understand the principles of visual perception theory: similarity, good continuity, closure, proximity, figure and ground, and common fate.
3. Acquire a profound knowledge of the elements of art and design and their properties: point, line, shape, texture, color, value, size, and space.
4. Acquire perceptual, conceptual, technical, and formal knowledge of the various qualities of the elements of art and design, and distinguish the expression and meaning of each quality.
5. Acquire knowledge of the principles of art and design and their properties: proportion, repetition, balance, harmony, rhythm, emphasis, focal point, unity, variation, contrast, movement, and direction.
6. Understand the perceptual functional and dynamic relationship between the elements and principles of art and design.
7. Acquire an understanding of the principles and types of two-dimensional shapes and three-dimensional forms.
8. Acquire a knowledge of the principles and techniques of perspective, and understand the relationships between perspective, vanishing points, point of view, light and shadow, value, color, size, and distance.
9. Acquire knowledge and technical skills in the applications of drawing mediums, such as graphite, charcoal, watercolor, ink, conte crayon, pastel, collage, and mixed media.
10.  Develop a substance understanding of rendering techniques, tools, color schemes, art styles, and craftsmanship for image making.
11. Acquire a comprehensive knowledge of the following rules of composition: the rule of thirds, the golden ratio, the arrangements of light and heavy elements, light and dark values, cool and warm colors, small and big forms, figure and background, and positive and negative spaces.
12. Learn effectively to apply the elements and principles of drawing and the rules of composition to the context of the subject matter and tie them together in one whole artwork.
13. Develop observation skills, practice memory recollection, and focus attention on details and relationships.
14. Develop an artistic self-expression skill and an ability to convey meanings, interpretations, and ideas.  
15. Acquire a substance knowledge of the roles of cultural, social, and artistic values in the art of drawing, and develop skills of evaluating, appreciating, and criticizing drawing artworks.
16. Develop perceptual, technical, artistic, and methodical skills for handling subject matters, such as problem-solving, exploring potential solutions, analyzing and interpreting verbal and visual information, communicating ideas, conveying meanings, and expressing moods, emotions, and feelings.
17. Create aesthetically pleasing drawings and composition artworks of various subject matters.
    ​
    

​​​

​​A. Knowledge and understanding

1. On completion of the course, students will be able to:
   

   1. Understand the logical steps of the implementation and the application for creating designs/problem-solving.
   2. Understand and use the tools and techniques of the graphical materials.
   3. Describe the key concepts of gestalt, light and shadow, edges, relationships & and spaces.
   4. Recognize the principles of gestalt and their functions in existing drawing and compositional design.
   5. Identify & and explain the rules of composition.
   6. Use appropriate terminology for describing concepts, drawings, compositions, methods, techniques, tools, art mediums & and materials.

    B. Cognitive skills​
   

   On completion of the course, students will be able to:

   1.  Develop the ability to use media applications for processing images and designs.
   2.  Explain the graphic workflow, and discuss the relation among different styles and components.
   3.  Explain, discuss, and compare various design styles, techniques, mediums, and processes.
   4.  Demonstrate an understanding of the properties, qualities, functions, relationships, dynamics, and meanings of the elements of design.
   5.  Critically analyze compositions within their historic and cultural context.
   6.  Identify and explain the principles of two and three-dimensional shapes and forms and their link to perspective, point of view, light and shadow, value, color, size, and distance.
      

   C. Practical and professional skills
   

   On completion of the course, students will be able to:

   1.  Create time management methods, using “What, Why, and How" and developing a background for visual application.
   2.  Realize the implication and application of various media and their functions in graphic design.
   3.  Creatively & and skillfully use various mediums for rendering subject matters of designed artworks.
   4.  Apply the elements & and principles of design and the appropriate rules of composition to the context of the subject matter and tie them together in one whole design.
   5.  Demonstrate competency with the tools and techniques associated with composition and their terminology.    
      
   D. Key transferable skills
   
   
   

   On completion of the course, students will be able to:

   1.  Using brainstorming, and sketching drafts of ideas in addition to practical knowledge will create skill sets necessary for careers in the field of graphic design.
   2.  Appreciating the professionalism, follow a plan of processing an image to create visual design understanding.
   3.  Demonstrate the ability and versatility to create drawings and compositions for various purposes.
   4.  Demonstrate perceptual, technical, artistic, and methodical skills for handling subject matters, such as problem-solving, exploring potential solutions, analyzing and interpreting verbal and visual information, communicating ideas, conveying meanings, and expressing moods, emotions, and feelings.
      
   5. ​
      

​​

• ​​​Understand the history of photography
  
• Become proficient at the technical aspect of photographing with a camera
• Use camera manually (Aperture, Shutter Speed, ISO, White Balance, Focus)
• Understand the relationship between ISO, Shutter Speed and Aperture (Exposure triangle)
• Understand the difference between quantity and color of the light (white balance, kelvin)
• Recognition and manipulation of the direction of light (6 key directions: Frontal, 45degree, 90 degree, Zenithal, Diabolic, Back light)
• Construct the proper lighting and acknowledge the importance of the light and reflections (key light, fill light, back light, background light)
• Understand the rules of image composition
• Emphasize on the artistic part of the image and different themes of photography
• Conceptual thinking and visualizing concepts via images
• Studying the work of great photographers (Ansel Adams, Henri Cartier Bresson…) 
  

​ A. Knowledge and understanding

Upon completion of the course students will be able to:

1. Understand camera controls: shutter speed, aperture, ISO...
   
2. Capture well framed and exposed images
   
3. Demonstrate knowledge and understanding of the role of photography in these times.
   
4. Recognize and manipulate the direction of light.
   
5. Emphasize on the artistic part of the image and different themes and fields of photography.
   

B. Cognitive skills

Upon completion of the course students will be able to:

1. Develop skills of combining manual methodologies and materials in order to fulfil certain functions.
   
2. Read text materials and identify key points and concepts that should or could be communicated through a photo.
   
3. Select data and information from various sources and analyse and present them on an appropriate manner to support a project and its solution.
   
4. Communicate effectively visual concepts showing recognition of the target audience and the purpose of the photo.
   
5. Identify key elements of the subject matter needed to be photographed and its purpose and identify the appropriate artistic techniques and methods for producing image projects.​
   

C. Practical and professional skills

Upon completion of the course students will be able to:

1. Develop the ability to synthesize coherent creative thoughts and communicate them through images.
   
2. Employ technical and artistic skills needed to create beautiful photo projects that communicate specific concepts and ideas to the target audience.
   
3. Use effectively and creatively elements and principles of photography in the creation of a narrative.
   
4. ​Identify and communicate visually alternative solutions.
   
5. Create effective art photos by applying principles and appropriate rules of composition.​
   

D. Key transferable skills

Upon completion of the course students will be able to:

1. Translate verbal meanings into photo forms, by using different materials and methodologies.
   
2. Discuss their work and the work of others with confidence and to offer critical feedback to their classmates.
   
3. Use photos to complete individual projects for various purposes and audience in an effective and creative manner.
   
4. Create a portfolio of visually and conceptually strong photographs and display these finished works in a professional manner.
   
5. Classify photography according to types, subjects and applications.
   
6. Demonstrate an understanding of the demands and expectations of the photography profession.​
   

​​

This module aims to

• Develop a deep understating and appreciation of typography. The course focuses on the anatomy of letterforms, terminology and type setting techniques and how to apply the elements and principles of design.
• Gain an understanding of the function of typography as a communicative and graphic element through class lectures, discussions, projects and critiques.
• Learn and understand the individual styles of typefaces and their indications of culture.
• Become familiar with the anatomy, characteristics, form and attributes of letterforms.
• Acquire knowledge of measurement system, size, leading, letter spacing and word spacing.
• Acquire understanding of the various components of the alphabet work in communication and how that affects type choice such as uppercase, lowercase, punctuation and spacing.
• Understand the principles and practice of using typefaces as an informative and expressive tool.
• Acquire understanding of the selection and arrangement of typefaces for effective legibility.
• Acquire design skills for typographic arrangement to ensure readability.
• Appreciate the importance of typography in visual communication design.
• Learn to develop typographical solutions for various communication objectives and functions.
• Understand the development of printing and its importance in typography.
• Acquire knowledge of typesetting and proofreading.
• Develop critique and presentation skills.
• Gain technical skills for digital and traditional type composition.
• Learn to create effective arrangements of text and visual images for various design applications.
• Develop a strong sensitivity to the aesthetic aspects of the arrangement of letterforms.
• Become familiar with the working practice, skills, and terminology of typography.
• Understand the dynamic and communicative form of typographiclayout and its functions.
• Understand the different weights, widths, and forms of typefaces such as light, bold, italic, oblique, serif, san serif, etc.
• Understand the communication value of different uses, kinds and appropriateness of typefaces.
• Use computer applications to create visual communication compositions.​

​A. Knowledge and Understanding

• ​​Develop a deep understanding and appreciation of typography, including its history and cultural significance
  
• Understand the anatomy of letterforms, typography terminology, and typesetting techniques
• Comprehend the function of typography as a communicative and graphic element
• Gain knowledge of individual styles of typefaces and their cultural implications
• Understand the measurement system, size, leading, letter spacing, and word spacing
• Acquire understanding of the various components of the alphabet and their impact on type choice
• Understand the principles and practices of using typefaces for effective communication
• Understand the development of printing and its importance in typography

B. Cognitive Skills

• Analyze the anatomy, characteristics, and attributes of letterforms
• Evaluate and select appropriate typefaces for effective legibility and readability
• Develop skills to critique and present typographic work effectively
• Assess the communication value and appropriateness of different uses and kinds of typefaces

C. Practical and Professional Skills

• Create typographical solutions for various communication objectives and functions
• Gain proficiency in typesetting and proofreading techniques
• Develop technical skills for both digital and traditional type composition
• Create effective arrangements of text and visual images for various design applications
• Use computer applications to create visual communication compositions
• Become familiar with the working practices, skills, and terminology of typography

D. Key Transferable Skills

• Develop a strong sensitivity to the aesthetic aspects of the arrangement of letterforms
• Utilize typefaces as both informative and expressive tools in design projects
• Enhance ability to communicate design ideas clearly through the use of typography
• Work effectively in team settings, contributing to collaborative typographic projects
• Present typographic designs and concepts confidently and clearly to an audience
• Adapt and innovate typographic designs to meet various communication challenges and objectives​
  

• ​​​The aim of the course is to start by focusing on the audio aspect of Multimedia alone such as the manipulation of Microphones and the correct way of recording then to move on to learning about video alone through the manipulation of a digital camera and correct capturing.
  
• The integration of both mentioned items above into one consolidated form which is a single line of short film with an editing tool.
• Learning about audio and video imports and exports
• Learning basic special effects in editing
• An introduction into script writing
• Understanding the in-depth of the work that goes through in making TVC, Clips and Movies.
• To learn the proper wording used on sets for camera movements and the proper etiquette for each set.
• To learn about lighting equipment and indoor VS Outdoor shootings.
  

​ A. Knowledge and understanding

On completion of this course the student will be able to:

1. Get familiar with Microphones, Cameras, Lighting equipment, Grip and editing tools.
   
2. Recognize and manipulate the indoor v/s Outdoor lighting correctly.
   
3. See Artistically the movies and clips and be able to criticise the image in front of them.
   
4. Learn the basics in Video effects.
   
5. Brief history of Multimedia. ​
   

B. Cognitive skills

On Completion of this course the student will be able to :

1. Read through a Video and avoid making industry mistakes.
   
2. Learn how to make and read storyboards.
   
3. Be able to calculate frame rate and make high speed and low speed movies.
   
4. Understand how the Multimedia made the world smaller and that every person can become a director.
   
5. Understand the meaning of resolutions in Multimedia and how to convert formats.​
   

C. Practical and professional skills

On Completion of this course the student will be able to :

1. Manipulate Microphones and record sound correctly.
   
2. Manipulate Cameras and capture video correctly.
   
3.  Audio and Video integration into and editing program.
   
4. Manipulate light equipment correctly.
   
5. Import Export Audios and Videos into a short TVC or Clip or Short Movie.
   
6. Breakdown a movie into parts and put it all on paper.​
   

D. Key transferable skills

On Completion of this course the student will be able to : 

1. Understand how to read a breakdown and make one from a scene.​
   
2. Understand the Multimedia Market.​
   
3. Open a YouTube channel
   
4. the student will be able to make a project quotation from zero.
   
5. On set etiquette and understanding the job of every person on the shooting team​
   

• ​​​Become proficient at the technical aspect of photographing with the camera. Use camera manually (iris, shutter, ASA, WB, focus)
  
• Understand the relationship between ISO, shutter speed and aperture(quantity of light)
  
• Understand the difference between quantity and color of the light (white balance, kelvin)
  
• Recognition and manipulation of the direction of the light(6 key directions: Frontal, 45degree,    90 degree, Zenithal, Diabolic, Back light.
  
• Construct the proper lighting and acknowledge the importance of the light and reflections (key light,           fill light, back light, background light).
  
• Work with the contrast and direction of the light.
  
• Basic knowledge of image composition
  
• Emphasize on the artistic part of the image and different themes of photography
  
• Be more aware of the correct composition by analyzing the shapes and lines inside the image.
  
• The 3^rd dimension in photography.
  
• Be more sensible to the direction of the light, its contrast and color.
  
• Working with concept images and being able to deliver a message
  
• Studying the work of great photographer (Ansel Adams, Henri Cartier Bresson…)  
  

​ A. Knowledge and understanding

On completion of the course students will be able to:

1. Get familiar with camera elements: shutter, iris, asa, wb, etc.
   
2. Define the photographic element of an image
   
3. Identify,technic,composition,special,moment,light.
   
4. Demonstrate knowledge and understanding of the role of photography in these times.
   
5. Recognition and manipulation of the direction of the light.
   
6. Emphasize on the artistic part of the image and different themes of photography.
   
7. The 3^rd dimension in photography.

​​This course is aimed at the students who wish to complete the Arab Open University's degree in Graphic and Multimedia Design program. The purpose of this course is related to its two academic sub components: semiotics and applied media aesthetics as well as general design culture. In the first part the aim is to introduce students to the formal elements of semiotics through composition and structure. In this course students develop a language to help them articulate what films, photographs, or advertisements look like, what formal or stylistic choices were made in their production, and what distinguishes one media artifact from another. This part of the course describes the fundamental aesthetic elements of applied media aesthetics such as, light and color, two-dimensional space, three-dimensional space, time-motion, sound, and how they can serve as basic criteria for analysis of video and film. It also explains how these elements can be structured and applied to produce maximally effective visual and sound images in video and film. By placing these essential image elements into their particular contextual fields, their interdependence and structural potential in aesthetic synthesis, the clarification, interpretation, and communication of significant experiences are made clear.

This part of the course will enable the students to:

• Learn and understand the basic principles of semiotics via examples from photography, film, audio and video.
  
• Identify the importance, influence, relationship and meaning of visual images.
  
• Understand the influence of historical development of aesthetic concepts of beauty, art and
  
• design for digital screens.
  
• Understand the context of marketing strategy, branding and identity development.
  
• Think critically about design choices used in applied media production.
  

General Design Culture:

Studying the design process develop the convergence of diverse skills as well as the theoretical knowledge, which are necessary for reaching the right outcomes for any given design project. This module covers the design process' different layers: research, decoding, encoding, narrative, content development, experimentation and concept driven outcomes. Every area is explored both horizontally and vertically with a main focus on the transitions between the steps linking those areas.

​ A. Knowledge and understanding

On completion of the course students will be able to:

1. Demonstrate understanding of the principles of semiotics and media aesthetics.
   
2. Recognize the aesthetics elements of film, video and electronic productions.
   
3.  Identify the theoretical and practical terminology associated with semiotics and its applications.
   
4. Apply various visual communication approaches to solve given problems in specific areas of activity.
   
5. Apply the required knowledge of every particular characteristic for each of the required design activities.
   
6. Apply the means of expression of design language: form, balance, texture, composition, content, culture, etc., and to have the resources for creation in any of the fields of design.
   
7. Apply the techniques of visual communication representation required in a project's process.​
   

B. Cognitive skills

1. On completion of the course students will be able to:
   
2. Critically analyze design for digital screens using semiotics and aesthetic terms and evaluation criteria.
   
3. dentify design elements and principles used in designs for applied media production.
   
4. Appreciate the impact of social context, interaction, social connection and communication on design.​
   
5.  Integrate knowledge and skills from the design process into other subject areas as essential parts of the practice of visual communication design.
6. ​Develop their research skill covering both visual and analytical methods ​

C. Practical and professional skills

On completion of the course students will be able to:

1. Apply semiotic design concepts to create original design for various digital media formats.
   
2. Explain, illustrate and evaluate formal aesthetic in video and film productions.
   
3. Continue the development of their creative skills and have knowledge related to professional design business culture.
   
4. Identify fundamental aspects of applied design process in professional design organization.
   
5. Learn to develop and write conceptual narratives that feed directly into concept driven ideas.
   

D. Key transferable skills

On completion of the course students will be able to:

1. Demonstrate competence over semiotcs via the practical application of theories to film, video production and essay writing.
   
2. Incorporate visual dimensions of light, color, space, and the dimensions of time, motion, and sound concepts into effective forms of communication in a digital media display.
   
3. Master the knowledge necessary to make informed aesthetic choices and detailed production plans for audio visual projects.
   
4. Apply storytelling techniques that involve the relationship of media aesthetic principles and the effects and perceptions of the audience.
   
5. Recognize various design elements, their content and visual organization in any design composition.
   
6. Narrative building skills that can be applied in any other module where a concept is needed to be at core of the visual development.
   
7.  Visual experimentations in different directions and analyze the difference in those directions based on required components.
   
8. Repetition of the process to finally achieve what is known as the creative habit. ​
   

​​​​

This course is aimed at the students who wish to complete the Arab Open University's degree in Graphic and Multimedia Design program. 

The academic purpose of this part of the course is planned to introduce students to more complex design issues and techniques related to typography. Throughout the course, students will explore and develop creative solutions, expression of visual solutions, ideas, production, the  use  of  typography as a vehicle for enhancing meaning and content, using type effectively in multi-page layout, presentation skills, craftsmanship, manual and digital skills.

This part of the course enables students to:

1. Build upon the concepts acquired in Typography I.
2. Acquire an advanced knowledge, theories, and concepts about typography, develop a
   
   foundation of art skills, communicate ideas and concepts through research and typographic making.
3. Acquire a competency with the tools and technologies associated with typography and graphic design.
4. Learn to design typography within various design spaces for different kinds of communication in static and dynamic media.
5. Practice the regular typographic grid design, the formal systems in type design and text aesthetics.
6. Consider typography and typographic hierarchy when delivered within static and
   
   dynamic media
7. Learn to design more complex layout systems to produce creative typographic work.
8. Learn to develop, practice and apply constructive criticism.
9. Examine how visual and text messages can be shaped and presented for various types of communication design.
10. Learn to apply typographic principles and knowledge in digital platforms.
11. Develop a refined sense of observation to multi aspects of design problems.
12. Learn to apply the irregular grid system to complex layouts.
    

​​​

​

A. Knowledge and understanding

On completion of the course, students will be able to:

A1. Demonstrate an understanding of processes of generating and solving problems in typography.

A2. Analyse given design problems and reach appropriate solutions.

A3. Demonstrate an understanding of critiques and the use of a critical vocabulary.

A4.To discuss the subject of the course using typographic interpretation showing innovative thinking

 B. Cognitive skills​

On completion of the course students will be able to:

B1. Identify the theoretical principles of meaning, aesthetics and function in typographic design.

B2.Demonstrate an understanding of  message content and visual form.

B3.Define and employ industry standard graphic design terminology to describe projects.

B4. Specify type using multiple typographic parameters.

C. Practical and professional skills

On completion of the course students will be able to:

C1.Demonstrate the ability to experiment, innovate and test ideas involving image and text compositions.

C2.Apply grid system to complex multi-page layouts.

C3.Demonstrate the ability to visualize and control typographic spacing parameters such as kerning, tracking and letter spacing.

C4.Manipulate typographic constraints such as point size, leading and measure to arrange text and improve legibility and readability of text, and manipulate typographic contrasts such as weight, posture and width to create emphasis and arrange text into hierarchical message systems.​

​​​​​

This course is aimed at the students who wish to complete the Arab Open University's degree in Graphic and Multimedia Design program. The course is designed as a project-based learning experience, where students learn the necessary skills to handle a branding project through the projects they are assigned. The course identifies and describes the construction of brand value. It also includes brand concepts, the core elements of branding, the importance of brand identity and its application to brand elements and promotional items.

The students will explore identities by creating a complete visual identity for clients and developing a complete visual system to communicate what this brand represents through a series of digital pieces. This will help them analyze the true definition of a brand, and make use of the project as ground-work for future professional endeavors. Students will utilize any means of expression in this course; from hand illustration to cutting-edge technologies, in order to gain experience in creativity, and presenting their files in the most professional manner.

This course will help prepare the students for future pitching and presenting opportunities. ​​

A. Knowledge and Understanding

• Understand the fundamental concepts, theories, and principles of bilingual graphic identity and branding.
• Gain knowledge of contemporary branding practices and the contextual histories of the discipline.
• Comprehend the role of logos and other branding components in representing companies and conveying their vision, mission, and goals.
• Understand the relationship between branding and marketing in creating effective visual narratives.
• Learn the theories, concepts, principles, strategies, methods, techniques, mediums, approaches, critiques, and functions of visual images in visual communication design.

B. Cognitive Skills

• Analyze and evaluate contemporary branding practices and their historical contexts.
• Develop problem-seeking and problem-solving skills in the context of design.
• Critically assess complex usage and constraints in branding and visual communication design.
• Apply theoretical knowledge to practical branding challenges, contemplating the student's place within the discipline.

C. Practical and Professional Skills

• Create comprehensive branding exercises that include logos and other essential components.
• Develop visual narratives that effectively convey companies' visions, missions, and goals.
• Work closely with marketing to integrate branding strategies into broader communication plans.
• Utilize contemporary branding techniques and mediums in practical projects.
• Apply learned skills and knowledge to real-world branding projects, preparing for professional work in the field after graduation.

D. Key Transferable Skills

• Enhance communication skills through the creation and critique of visual narratives and branding components.
• Develop teamwork and collaboration skills by working on branding projects in conjunction with marketing and other stakeholders.
• Cultivate critical thinking and creative problem-solving abilities applicable to various design and branding challenges.
• Strengthen presentation skills by articulating design concepts and branding strategies to diverse audiences.
• Foster adaptability and innovation in addressing complex branding scenarios and constraints.​
  

• ​​​Understanding what makes design effective, usable, and ultimately successful.
• Leveraging user research techniques to elicit correct requirements and compile features that act as real opportunities for product success.
• Creating successful design in catering for user's needs, tackling existing pain points, and providing for a pleasant overall user experience.
• Tapping into interaction design and user experience design heuristic to gain knowledge of tackling the various design challenges.
•  Learning and exercising best practices in page design to promote clarity, coherence, and aesthetics.​

​

A. Knowledge and Understanding

A1. Conduct user research

A2. Compiling user voice/needs/pain-points

A3. Eliciting design insights

A4. Discovering product opportunities

​

B. Cognitive Skills

B1. Understanding UI, UX, IA principles, processes, and research methodologies

B2. Understanding User Experience Design methodologies

B3. Understanding Coherence, Scale, and Balance in design

B4. Understanding Color and Typography, and incorporating Multimedia Components in design

C. Practical and Professional Skills

C1. Compiling design criteria

C2. Solving for practical and pleasant User Journeys

C3. Exercising prototyping and testing

C4. Creating UXD deliverables from user journeys

D. Key Transferable Skills

D1. Understanding what makes designs effective, usable, and ultimately successful

D2. Practicing UX design process

D3. Prototyping basics

D4. Conducting user research​

This module aims to 

• Understand how creativity works.
• Apply lateral thinking process
• Craft the best art direction for a given concept, i.e. make it understandable, impactful, memorable and attractive.
• Skillfully combine photos &/or illustrations, graphics and typography in a layout. 
• Understand the role of an art director in a shoot.

​​​

​A.  Knowledge and Understanding

A1. Demonstrate a deep understanding of the creative processes involved in art direction, including the ability to analyze and explain how creativity works in the context of visual communication.

A2. Recognize and comprehend the principles of lateral thinking and its application in generating innovative visual concepts and interpretations for creative briefs.

B. Cognitive Skills

B1. Apply a lateral thinking process to explore and craft the most suitable art direction for a given concept, effectively translating ideas into understandable, impactful, memorable, and visually attractive visual representations.

B2. Analyze and integrate photos, illustrations, graphics, and typography within a layout to create visually compelling and harmonious designs that align with the campaign's objectives.​

C. Practical and Professional Skills

C1. Develop practical skills in art direction, enabling students to skillfully combine various visual elements and typography to create layouts that effectively convey a concept's unique visual identity.

C2. Understand and apply the role and responsibilities of an art director in a shoot or production, showcasing proficiency in guiding and overseeing the visual elements of a creative project.

D. Key Transferable Skills

D1. Cultivate key transferable skills related to creative problem-solving, critical thinking, and innovation, allowing students to apply lateral thinking and art direction techniques in a variety of professional and creative contexts.

D2. Enhance effective communication and presentation skills, empowering students to articulate and convey their creative concepts and ideas visually and verbally to clients, teams, and stakeholders.​

​

​​​​​

​

​

This module aims to

• What entrepreneurship is about with live examples of entrepreneurs and business case studies.
• Develop a clear understanding of disruption in the business world, what innovation is and how to come up with new ideas and products.
• Lean Strategy and canvas.  
• How to measure success (build -measure – learn)
• The nine building blocks of a business model.
• How to set business strategy, SWOT and PESTLE.
• The essential components of pitching your business ideas. ​
  

​​​

​

A. Knowledge and Understanding

A1. Explain the principles of entrepreneurship, utilizing real-life examples of successful entrepreneurs and business case studies to develop a comprehensive understanding of the entrepreneurial mindset and the challenges and opportunities in the business world.
A2. Define the concepts of disruption and innovation, demonstrating an understanding of how to generate new ideas and products while recognizing the significance of innovative thinking in business development.

B. Cognitive Skills

B1. Apply lean strategy and canvas frameworks to analyze and refine business concepts, showcasing the ability to critically assess and develop innovative and sustainable business models.

 B2. Evaluate and apply key performance indicators and the "build-measure-learn" approach to measure the success and viability of entrepreneurial ventures, fostering critical thinking and data-driven decision-making in the entrepreneurial process.​

C. Practical and Professional Skills

C1. Develop practical skills in constructing and assessing business models, including the ability to identify and utilize the nine building blocks of a business model, and employ strategies like SWOT and PESTLE analysis for strategic business planning.
C2. Apply effective techniques for pitching and presenting business ideas, demonstrating proficiency in articulating and communicating entrepreneurial concepts and opportunities to potential stakeholders.​

D. Key Transferable Skills

D1. Cultivate key transferable skills in entrepreneurial thinking, creativity, and problem-solving, enabling students to apply innovative and disruptive strategies to various business and professional contexts.​

D2. Enhance communication and presentation skills, allowing students to effectively convey and pitch their entrepreneurial ideas and products to investors, partners, and potential customers, while developing a compelling business strategy.​

​

• Specify their topic of interest and define their graduation project and create a Visual Identity
• Understand cultural limitations and sensitivities.
• Recognize the insights, needs and parameters of their chosen topic.
• Write a creative project brief
• Adopt and apply design strategies appropriate to the selected topic.
• Acquire advanced knowledge in pitch presentation.
• Offer a clear, concise, organized, & well-articulated presentation, both visually & orally​
  

​​​

​

A. Knowledge and Understanding

A1. Implement the creative process to the standards of professional competence.

A2. Achieve higher level of detailed knowledge of any particular topic chosen for the graduation project.

A3. Understand the impact and value

of “good" design

B. Cognitive Skills

B1. Value the importance of “Empathy" and user-centered design.

B2. Develop levels of critical analysis and self-reflection in response to research.

B3. Present appropriate range of solutions to design problems in a critical response to set briefs and discuss researched topics. 

C. Practical and Professional Skills

C1. Demonstrate creativity and technical proficiency in documentation and communication of design ideas and concepts. C2. Demonstrate research competencies Identify gaps, insights and generate solutions.

C3. Write a creative brief/pitch.

D. Key Transferable Skills

D1. Apply time management techniques to organize study time and resources.

D2. Execute visual and spoken presentations.

D3. Conduct, analyse and present, in a clear and structured manner, literature and primary research findings in an appropriate academic form of communication. ​

​

​​​​

​

A. Knowledge and Understanding

B. Cognitive Skills

C. Practical and Professional Skills

D. Key Transferable Skills

​​​​This Course aims at providing students with the necessary knowledge for self-learning and its psychological educational foundations that will provide students with a number of practical skills such as understanding, thinking, information processing, reading and writing, besides dealing with the information and self-learning technological skills, in addition to the adoption of self-learning strategies for life.​​​

​

Upon successful completion of GR101, students will be able to:

1. Explain the Psychological Foundations of Self-Learning

   • Describe the psychological theories and principles that underpin effective self-learning.

2. Develop Critical Thinking Skills

   • Apply critical thinking techniques to analyze and evaluate information from various sources.

3. Enhance Inform​ation Processing Abilities

   • Demonstrate efficient methods of processing and organizing information for better retention and application.

4. Improve Reading and Writing Skills

   • Utilize advanced reading strategies for comprehension and synthesis of complex texts.
   • Employ effective writing techniques for clear and coherent expression of ideas.

5. Utilize Self-Learning Technological Tools

   • Identify and use appropriate technological tools and platforms that facilitate self-learning.

6. Adopt Self-Learning Strategies

   • Implement self-learning strategies that promote continuous personal and professional development.

7. Develop Lifelong Learning Habits

   • Cultivate habits and mindsets that support ongoing education and adaptability in various life contexts.
     
     ​
     
     

1. Be able to regroup and focus their energy, by developing effective learning strategies, and benefiting from their time and available resources.
2. Capitalize on the techniques and tools this module offers (self-learning tools, note taking skills, test taking skills, organizing skills...) to become independent self-learners.
3. Become familiar with emotional intelligence through Daniel Goleman's theories, as well as the concept of growth mindset, and build on both pathways to achieve growth and success.
4. Differentiate the types of intelligences. They will be able to identify own learning style based on most dominant intelligences.
5. Be able to identify the styles of communication they adopt in different conversations as well as the other parties' styles and acknowledge the impact on the style they use on their conversations and on their surroundings.
6. Acquire the tools to communicate their ideas in a more consistent, clear and powerful way.
7. Have a wider insight on the most respectful and efficient means to participate in a group conversation.
8. Address difficult situations in a healthier and more constructive way, without feeling overwhelmed.
9. Define a problem, determining the causes behind it, identify and select alternatives for a solution and implement them.
10. Understand the concept of conflict, its reasons and resolution options.
11. Improve focus and attention and open up to new ways to release stress caused by daily life struggles.​
    

​

1. ​Decision making skills
2. Methods of notetaking and summarization (Cornell's method…)
3. Test taking and studying strategies.
4. Growth mindset concept and growth mindset strategies.
5. Introduction to emotional intelligence by Daniel Goleman.
6. Multiple intelligence concept: Gardner's theory on types of intelligences. Leaning styles.
7. The four basic styles of communication and their impacts on the conversations' directions.
8. Techniques to communicate more effectively.
9. The concept of the mind.
10. The concept of empathy: the importance of empathy in creating a better social reality and the main strategies to enhance the empathic skills.
11. Problem solving strategies and means for addressing difficult situations
12. Definition of conflict and conflict resolution.
    

This module aims to:

• Introduce e-Learning concepts such as meaning, accessibility, skills, and resources.
• Help students to develop their understanding about flexible learning.
• Prepare the student for further academic studies by helping them develop their study skills.
• Enhance student's knowledge about basic computer system applications, big data, IoT and AI.
• Familiarize with the basic concepts of MS Office suite.

​

​

A.    Knowledge and understanding

At the end of the module, learners will be expected to:

A1. Define the different learning styles.

A2. Describe the differences between conventional and blended-learning education systems.

A3. Understand how to create learning opportunities that are adapted to learners

A4. Understand the development of learning strategies to promote effective learning.

A5. Understand the basic concepts of the MS Office suite.

A6. Explain different terms in digital communication such as network, connectivity, wireless, and IoT.

B.     Cognitive skills

At the end of the module learners will be expected to:

B1: Learn by themselves and describe the difference between learning styles.

B2: Apply problem-solving techniques.

B3: Compare different learning strategies.

B4: Apply skills needed for effective learning.

B5: Use an understanding of individual and group behavior to create an active learning environment.

B6: Deal with computer problems.​​

C.    Practical and professional skills

 At the end of the module, learners will be expected to:

C1: Read analytically and critically for learning and avoid plagiarisms.

C2: Connect and surf the internet, search using the search engines and send and receive email, and share files in a secure way, and avoid computer crime and use computer ethically.

C3: Organize and manage a plan for optimal learning.

C4: Enhance the learning environment by incorporating the use of technological equipment.

C5: Operate the computer system properly and interact with applications and programs confidently.

C6: Communicate with others electronically.

D.    Key transferable skills

At the end of the module, learners will be expected to:

D1: Interact effectively within a group using social media and electronic conferencing techniques.

D2: Working in groups using the LMS system and course forum online and contribute to discussions on a conference using instant messaging.

D3: Improve own learning and performance.

D4: Work independently, scheduling (schedule) tasks and mange time effectively.

D5: Utilize effective environments for learning.

D6: Take responsibility for personal and professional learning.

D7: Manage learning time effectively​​​

​The primary objective of this course is to provide students with a comprehensive understanding of fundamental mathematical concepts and techniques. 

The course aims to equip students with the skills necessary to solve and graph linear and quadratic equations, understand complex and imaginary numbers, and apply the properties of exponents, polynomials, rational expressions, functions, logarithms, and exponential equations. Additionally, students will explore topics in logic, sets, probability and statistics, and geometry to build a strong mathematical foundation applicable to various real-world contexts​​​​.​

​

A. Knowledge and Understanding

• Understand and apply the principles of linear equations and inequalities, including solving and graphing techniques.
• Comprehend the properties of quadratic equations and master techniques for graphing and factoring them.
• Gain a solid understanding of complex and imaginary numbers and their applications.
• Learn the properties of exponents and polynomials, including simplification and solving methods.
• Understand the principles of rational expressions and techniques for simplifying and solving them.
• Comprehend the properties of functions and their significance in various mathematical contexts.
• Master the concepts of logarithms and exponential equations and their applications.
• Understand the basics of logic, sets, probability, and statistics, and their importance in mathematical reasoning.
• Gain knowledge of fundamental geometric principles and their applications.

B. Cognitive Skills

• Develop problem-solving skills by applying mathematical principles to solve linear, quadratic, and complex equations.
• Analyze and interpret mathematical data using principles of probability and statistics.
• Apply logical reasoning to understand and solve mathematical problems involving sets and logic.
• Develop critical thinking skills by evaluating and synthesizing mathematical concepts across various topics.
• Engage in abstract thinking to comprehend complex mathematical ideas and their interrelationships.

C. Practical and Professional Skills

• Solve and graph linear and quadratic equations using appropriate mathematical techniques.
• Factor quadratic equations and simplify complex and rational expressions effectively.
• Apply the properties of exponents, polynomials, and functions in practical mathematical problems.
• Use logarithms and exponential equations to solve real-world mathematical scenarios.
• Conduct probability and statistical analyses to interpret and present data accurately.
• Apply geometric principles to solve practical problems in various fields.

D. Key Transferable Skills

• Enhance analytical skills through solving diverse mathematical problems.
• Develop effective communication skills by presenting mathematical solutions clearly and logically.
• Cultivate teamwork skills by collaborating on mathematical projects and problem-solving activities.
• Improve time management and organizational skills through structured learning and practice.
• Strengthen adaptability and lifelong learning skills by engaging with a broad range of mathematical topics and challenges.​​​​
  
  

​​​​The aims of the course in context are:

• Provide basic understanding of graphics software literacy.
• Gain a fundamental knowledge of Adobe Photoshop, Adobe Illustrator and Adobe Indesign software.
• Learn the difference between vector and raster design.
• Give exposure to digital media in relation to print design.
• Enrich students' analytical thinking and design problem solving capacities through digital media.
  

​ A. Knowledge and understanding

On completion of the course students will be able to:

1. Provide basic understanding of graphics software literacy.
   
2. Give students exposure to digital media in relation to various print design applications.
   
3. Learn the difference between vector and raster design.
   
4. Gain a fundamental knowledge of Adobe Photoshop, Adobe Illustrator and Adobe Indesign software.​
   

​​This course provides a thorough overview of the interface, tools, features, and production flow for using Premiere Pro. The course is an ideal combination of instructor-led demonstration and hands-on practice for getting to know this revolutionary nonlinear video-editing application.

The course focuses on the basic editing functions while familiarizing the students with the user interface. It also allows them to use Premiere Pro's powerful real-time video and audio editing tools to give them precise control over virtually every aspect of the production.

The second part of the course is full hands-on practice of Adobe after effects which would allow the students to deliver cinematic, visual effects and motion graphics faster than ever before with new Global Performance Cache, extend their creativity with built-in text and shape extrusion, new mask feathering options, and get into motion graphics.

​ A. Knowledge and understanding

On completion of the course students will be able to:

1. Be familiar with the standard digital video workflow
   
2. Enhance the workflow with high-level features
   
3. Incorporate Adobe® Creative Cloud into the post production workflow
   
4. Understand the Adobe Creative Cloud workflow
   
5. Have a good understanding of the Nonlinear editing workflow in Premiere Pro CC
   
6. Be familiar with the interface, tools, features, and production flow for Premiere Pro CC and all other production applications from Adobe.
   
7. Know a powerful real-time video and audio editing tools that gives precise control over virtually every aspect of any production.
   
8. Freely combine any type of video media, from video shot on a phone to raw 5K.
   
9. Perform an advanced editing techniques
   
10. Add video effects and transitions to the production.
    
11. Have a good understanding of color grading and color correction with adobe premiere pro CC.
    
12. Have a good understanding and practice of the compositing techniques
    
13. Know exporting techniques ​
    

B. Cognitive skills

1. Creating a storyboard (i.e. a visual map for your digital video project).
   
2. Importing multimedia elements into a digital video project.
   
3. Adding multimedia elements to the timeline.
   
4. Splitting/cutting video clips.
   
5. Extending frame rate duration of video/picture portions.
   
6. Combining/joining different video clips.
   
7. Synchronizing audio clips with a recorded video lesson.
   
8. Changing videos appearance using video effects and transitions.
   
9. Publishing videos in a format playable in media players.
   
10. Understand the Fundamentals of Motion Graphics
    
11. Getting to Know the Workflow of Motion graphics and visual effects production​
    

C. Practical and professional skills

Adobe Premiere pro

1. Touring Adobe Premiere Pro Creative Cloud
   
2. Setting up a Project
   
3. Importing Media
   
4. Organizing Media
   
5. Mastering the Essentials of Video Editing
   
6. Working with Clips and Markers
   
7. Adding Transitions
   
8. Performing Advanced Editing Techniques
   
9. Putting Clips in Motion
   
10. Multicamera Editing
    
11. Editing and Mixing Audio
    
12. Sweetening Sound
    
13. Adding Video Effects
    
14. Improving Clips with Color Correction and Grading
    
15. Exploring Compositing Techniques
    
16. Creating Titles
    
17. Managing Your Projects
    
18. Exporting Frames, Clips, and Sequences

​

The course will develop and improve the students' capability in multimedia by engaging them to expand their experiences in creating, writing and directing in the following fields: cinema, advertising, TV, video clips and online.

The students will be practicing in the three basic columns from preproduction to production to post production which are the basic principles of TV and Cinema, by working and creating a good content/ idea, script, to production design, by the choice of music and cast, and finally by finalizing the project by a dynamic editing and graphics (if needed) into the final step which is the distribution/ or posting online.

The course is an ensemble of Artistic and technical craft of film and TV directing, starting by the scripting, then developing storyboards and shot list, and the director's collaboration with production crew, actors/ presenters/ singers and clients on set.​​

Course MT210 will be helping the students to practice (Chroma, Transition, scriptwriting, storytelling, continuity, filming and editing) techniques in TV, cinema production and online. 

​​​

​

A. Knowledge and Understanding

A1. Creating a concept

A2. Get familiar with using the camera: color, settings, color temperature measurement, format and Chroma. Defining the Framing rolls in the shot: Close up, long shot, Extreme long shot, etc. ...

A3. Creating a one-minute ad/promo

A4. Pre-production- Postproduction and Postproduction planning.

Rehearsing with actors/presenters/ Guiding the actors on set. Visualization of the scene design/Collaborating with the crew

B. Cognitive Skills

B1. Filming & TV Production Roles (Departments)

Foundations of television and film production:
Director and key personnel

B2. How to use the camera movement and transitions.

B3. Production design. And Preproduction meetings/ Rehearsing with actors.

B4. The Framing by the Placement of the subject in relation to other objects.

B5. Character and Script Analysis
and Script Breakdown

B6. Visualization of scene. The design

B7. Directing the actors on set/ Postproduction planning

C. Practical and Professional Skills

C1. Writing a script for a short movie or ad

C2. Directing any projects.

C3. Employ technical and artistic skills needed to create videos projects that communicate ideas for specific target audience and for various design applications.

C4. Use effectively and creatively the camera and the edit in creating beautiful concept and stories.

C4. Write and create short stories and concepts and editing the rushes with the continuity needed to finalize the production.

C5. Work in the field.

D. Key Transferable Skills

D1. Create an idea, write it, pre-production and film it and finally edit it

D2. Create a short show reel of 30 sec, 1 min and 2 min video projects finalized in a professional way.

D3. Create Solutions according to types of shooting problems.

D4. Demonstrate an understanding of the shooting​​

​Students are going to have a good knowledge and hands on practice on one of the most used applications for 3d modeling, texturing, animation, rendering and visual effects to the media production.
​​​​​​​​​​​​​

​

A. Knowledge and Understanding

A1. Understanding the 3D environment and workflow

A2. Learning the different methods of modeling within 3Ds Max

A3. Understanding the different deformation tags and modifiers

A4. Understanding Shaders and Textures within the material editor

A5. Learning The principals of animation

A6. Understanding the rendering process

B. Cognitive Skills

B1. Have a better knowledge about the industry and in creating 3d models and animation.

B2. The ability to learn and understand the different types of 3d outputs

B3. Understanding the Pipeline for production of movies and Ads

C. Practical and Professional Skills

C1. Knowing the basics of 3Ds Max

C2. Modeling

• Polygonal Modeling
• Spline Modeling
• Importing Vectors to 3Ds Max

C3. Lighting – Camera - Rendering

C4. Rendering

D. Key Transferable Skills

D1. Using Adobe Photoshop with 3Ds Max.

D2. Using Adobe Illustrator with 3Ds Max.

D3. Using Adobe After Effects with 3Ds Max.

D4. Using Vray for Advanced Rendering with 3Ds Max.​

​​

• Learning the web environment.
• Understanding of the internet world, the web and the connections.
• An introduction to the platforms, screen sizes and responsiveness.
• Learn about the website coding techniques and visualizations.
• Learning the Search Engine Optimization.
• Learn about UI and UX execution.​

​​​

​

A. Knowledge and Understanding

A1. Get familiar with Web Browsers, Mobile Browsers.

A2. Recognize and manipulate different platforms and screen sizes.

A3. Know how web servers compile the code into a visual experience.

A4. Brief history ofall the e-Digital experience.

B. Cognitive Skills

B1. Learn web standards.

B2. Learn website coding, html.

B3. Learn website styling, CSS.

B4. Learn the mobile first design.

B.5. Learn the grid based development

B.6. Understand SEO techniques and how to reach the best SEO standards

C. Practical and Professional Skills

C1. Create a complete mobile app schema.

C2. Develop a fully functional Android Mobile app.

C3. Identify and communicate a visual design UI and experience.

C4. Learn how to add SEO items to increase website/app visibility

D. Key Transferable Skills

D1. Understand how to read a website code and modify it.

D2. Design a website knowing now how the development process goes.

D3. Understand the Multimedia Market.

D4. The student will be able to make a project from scratch.​

​

• Learning the mobile environment.
• Understanding of the internet world, the mobile apps and the connections.
• An introduction to the platforms, screen sizes and responsiveness.
• Learn about the mobile coding techniques and visualizations.
• Learn about UI and UX execution.

​​​​

​

A. Knowledge and Understanding

A1. Get familiar with Web Browsers, Mobile Browsers.

A2. Recognize and manipulate different platforms and screen sizes.

A3. Know how web servers compile the code into a visual experience.

A4. Brief history of all the e-Digital experience.

B. Cognitive Skills

B1. Learn web standards.

B2. Learn mobile coding platforms technologies

B3. Learn coding using HTML/CSS.

B4. Learn the mobile first design.

B5 Understand SEO techniques and how to reach the best SEO standards.

C. Practical and Professional Skills

C1. Create a complete mobile app schema.

C2. Develop a fully functional Android Mobile app.

C3. Identify and communicate a visual design UI and experience.

C4. Learn how to add SEO items to increase website/app visibility

D. Key Transferable Skills​

D1. Use HTML/CSS to create a mobile app on Apache Cordova

D2. Build and Package an app with Cordova

D3. Understand the Multimedia Market.

D4. The student will be able to make a project from scratch.

​Students are going to have a good knowledge and hands on practice on one of the most used applications for 3d modeling, texturing, animation, rendering and visual effects to the media production.
​​​​​

​

A. Knowledge and Understanding

A1. Understanding the 3D environment and workflow

A2. Learning the different methods of modeling within 3Ds Max

A3. Understanding the different deformation tags and modifiers

A4. Understanding Shaders and Textures within the material editor

A5. Learning The principals of animation

A6. Understanding the rendering process

B. Cognitive Skills

B1. Have a better knowledge about the industry and in creating 3d models and animation.

B2. The ability to learn and understand the different types of 3d outputs

B3. Understanding the Pipeline for production of movies and Ads

C. Practical and Professional Skills

C1. Knowing the basics of 3Ds Max

C2. Modeling

• Polygonal Modeling
• Spline Modeling
• Importing Vectors to 3Ds Max

C3. Lighting – Camera - Rendering

C4. Rendering

D. Key Transferable Skills

D1. Using Adobe Photoshop with 3Ds Max.

D2. Using Adobe Illustrator with 3Ds Max.

D3. Using Adobe After Effects with 3Ds Max.

D4. Using Vray for Advanced Rendering with 3Ds Max.​

​​​

• Conduct in depth analyses, research and studying of packaging dielines and materials
• Develop knowledge, creative and imaginative use of various layout designs
• Encourage experimenting new possibilities with traditional and modern dielines
• Develop the skills to adapt a brand image to different packaging designs
• Understand the package design process from concept to manufacturing​
  

​​​

​

A. Knowledge and Understanding

B. Cognitive Skills

B1. Have the critical thinking in packaging layout and design

B2. Value the importance of the process

B3. Have the critical thinking in dieline construction.

B4. Understand the importance of applying a brand image to packaging design

C. Practical and Professional Skills

C1. Construct different dielines

C2. Design a complete package from concept, layout and design to fabrication

C3. Apply dielines to different materials

C4. Apply branding to various dieline structures and materials

D. Key Transferable Skills

D1. Design the best dieline that promotes and enhances a brand image.

D2. Construct different styles of dielines

D3. Create a layout and design that best fits the dieline and brand image

D4. Execute a complete packaging project​