​

​

Upon successful completion of AR113, students will be able to:

1. Analyze Literary Texts

   • Demonstrate the ability to critically analyze and interpret various literary texts.

2. Appreciate Literary Works

   • Develop an appreciation for different literary genres and their cultural and historical contexts.

3. Master Accurate Pronunciation

   • Apply principles of accurate pronunciation in the oral reading of Arabic texts.

4. Enhance Reading Skills

   • Exhibit proficiency in sound reading techniques that improve comprehension and fluency.

5. Understand Arabic Rhetoric

   • Explain the principles of Arabic rhetoric and their application in literary analysis.

6. Recognize Literary Genres

   • Identify and describe the characteristics of different Arabic literary genres.

7. Apply Rhetorical Techniques

   • Utilize rhetorical techniques in both the analysis and creation of Arabic literary texts.

8. Develop Critical Thinking

   • Engage in critical thinking and articulate well-reasoned arguments about literary works.

9. Participate in Literary Discussions

   • Actively participate in discussions about literature, demonstrating an understanding of various viewpoints and interpretations.

10. Write Analytical Essays

    • Compose clear and coherent analytical essays on literary topics, utilizing appropriate terminology and concepts.​​​​​​
      ​
      
      

​A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Develop a critical appreciation of the interactions between various business functions (operations management, marketing and human resource management) and the integrative complexity that shapes business innovation.
2. Develop a critical understanding of why new products and services are imperative to contemporary business practice. Also to develop knowledge and understanding of external issues affecting the successful running of organizations, including how they compete in a global context.
   
3. Develop knowledge and understanding of the elements required to build long-term success in organizations, and how students can contribute to the fostering of long-term value creation.​
   
4. develop knowledge and critical understanding of the theories, concepts and models of different business functions (operations management, marketing and human resource management).

B. Cognitive skills

At the end of the module learners will be expected to:

1. Select and critically analyse information relevant to a particular problem or issue related to business and management.
2. Evaluate and compare competing perspectives, theoretical models and concepts in the context of practical situations
3. Gather and synthesise material from a variety of sources in constructing arguments applied to business and management ​

C. Practical and professional skills

At the end of the module, learners will be expected to:

1. Communicate in a professional manner in written work, face to face and online. Plan, monitor and review progress as independent learner, including a focus on personal skills development.
2. Develop an awareness of ethical issues and professional standards relevant to business and management

D. Key transferable skills 

At the end of the module, learners will be expected to:

1. Search for and use relevant digital and non-digital information from sources other than the module materials.
2. Compare critically and use different approaches to issues and problems within business management. Engage in critical reflection.
3. Consolidate an understanding of academic language and literacy practices in order to effectively engage with the academic knowledge and skills of Level 5 study.​​​

​A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Develop a critical appreciation of the interactions between various business functions (management and accounting) and the integrative complexity that shapes business innovation.
2. Develop knowledge and understanding of the elements required to build long-term success in organizations, and how students can contribute to the fostering of long-term value creation.
3.  develop knowledge and critical understanding of the theories, concepts and models of different business functions.​

B. Cognitive skills

At the end of the module learners will be expected to:

1. Select and critically analyse information relevant to a particular problem or issue related to business and management.
2. Evaluate and compare competing perspectives, theoretical models and concepts in the context of practical situations
3. Gather and synthesise material from a variety of sources in constructing arguments applied to business and management ​

C. Practical and professional skills

At the end of the module, learners will be expected to:

1.  Communicate in a professional manner in written work, face to face and online. Plan, monitor and review progress as independent learner, including a focus on personal skills development.
2. Develop an awareness of ethical issues and professional standards relevant to business and management​

D. Key transferable skills 

At the end of the module, learners will be expected to:

1. Search for and use relevant digital and non-digital information from sources other than the module materials.
2. Compare critically and use different approaches to issues and problems within business management. Engage in critical reflection.
3.  Consolidate an understanding of academic language and literacy practices in order to effectively engage with the academic knowledge and skills of Level 5 study.​​​
   

The primary objective is to give the student an understanding of basic business principles. Global business, entrepreneurship, management, marketing, information technology, and financial management will be discussed. Another purpose of this course is to build a foundation of knowledge on the different theoretical approaches to management and decision making • develop analytical skills to identify the links between the functional areas in management, organisations, management practices and the business environment​.

Learning Objectives: Upon completion of the course students will have a firm understanding of the following business topics:

• The relationship between business and society in a free market economy
• Common forms of business ownership
• Business ethics and social responsibility​
  
• International business and the global economy
• Fundamentals of business management
• Business organization and structure
• Human resources, motivation and productivity
• Marketing, accounting, finance, operations ​management and other business specialties

A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Identify business functions
2. Recognize different business models and forms
3. Acquire knowledge of business ethics and social responsibility
4. Be aquatinted with the fundamentals of management. 

B. Cognitive skills

At the end of the module learners will be expected to:

1.  Differentiate between business structures and business forms.
   
2. Examine different models and theories and its effect in business life 
3.  analysing and evaluating different perspectives, identifying biases and hidden assumptions in different models and forms of businesses.​

C. Practical and professional skills

At the end of the module, learners will be expected to:

1. Analyse different business-related situations and forms.
   
2.  Deduce problems and solutions and its pathways

D. Key transferable skills 

At the end of the module, learners will be expected to:

• Read financial and business related reports​
• ​Communicate knowledge and understanding of business issues to different stakeholders.
• Analyse situations in an academic manner.​
  

• ​Provide students with concepts and tangible strategic skills that can readily be put into practice in often   changing business environments. 
• Present the 21st century competitive/business landscape from a strategic management perspective and to assess how global and technological influences shape it
• Provide students with a critical overview of the main tools of contemporary strategic practice in organizations in a way which is relevant to their professional needs
• Achieving the intended learning outcomes (covering both knowledge and skills) fully supports this aim
  

​

1. A. Knowledge and understanding
   

   At the end of the module, learners will be expected to: develop and demonstrate the following Knowledge and understanding:
   

   1. The structure and dynamics of business environments; how businesses seek to track and analyse their environments;
      
   2. Markets, market economies and how they function; how consumers, firms and governments behave as economic agents; why and how markets fail and how this failure is managed;
   3. Business processes and how they operate; the nature, structure and functioning of organisations; how and why organisations are changing;
   4. Key business functions such as Marketing, Human Resources, Information Management, Accounting & Finance, Operations – their nature and contribution to organisational success, their historic origins and their interactions;
   5. How businesses develop strategies; the different forms and theories of strategy;
   6. How organisations make decisions and organise decision-making processes; the various sources of decision-making irrationality; the nature, role and implications of governmental, regional and supranational business policy on businesses;
      
   7. How to apply key ideas in mathematics, including some   statistics, and algebra.

   B. Cognitive skills
   

   At the end of the module learners will be expected to:

   1.  Read material questioningly, identifying and recording key ideas and concepts in business studies;
      
   2.  Synthesise material from a variety of sources, analysing and evaluating different perspectives, identifying biases and hidden assumptions;
      
   3. Classify, recognise and organise material in distinct and relevant categories;
      
   4.  Construct, defend and evaluate an argument, using relevant evidence, giving reasons for conclusions.​

   C. Practical and professional skills
   

   At the end of the module, learners will be expected to:

   1. Transfer and use relevant key skills in the workplace context;
   2. Use the more specific knowledge, analytic skills and methods, rooted in the different disciplines as a strong basis for work in many professions; Students will have become better informed, more active and questioning members of an organisation by:
   3. The ability to engage critically with the underlying challenges and problems facing a business;
   4.  The ability to identify and evaluate conflicting arguments, including recognising the significance of different value positions in these arguments.​

   D. Key transferable skills
   

   At the end of the module, learners will be expected to:​

   1. Interpersonal skills of effective listening, negotiating, persuasion and presentation;
   2. Ability to conduct research into business and management issues, either individually or as part of a team for projects/dissertations/presentations. This requires familiarity with and an evaluative approach to a range of business data, sources of information and appropriate methodologies, and for such to inform the overall learning process; including the development of personal and team attributes and capabilities for entrepreneurial success;
   3. Self reflection and criticality including self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues;
   4. Skills of learning to learn and developing a continuing appetite for learning; reflective, adaptive and collaborative learning.​
   
   

​

• Acquaint students with the four basic language skills of listening, speaking, reading and writing.
• Have students practice all four skills through drilling, in-class work, home assignments, and online practice.
• Placing extra emphasis on the two language skills of reading and writing.
• Involve students in oral practice and allow them to take part in class activities to develop the skill of speaking.
• Enable students to write reports, and well organized 3-paragraph essays.
  

1. listen to and comprehend varieties of English discourse spoken at normal speed
2. speak correctly and fluently with reasonable pronunciation
3. communicate with ease and confidence on a variety  of daily topics as well as on topics related to university education, using appropriate structures and vocabulary.
4. read and understand a variety of English texts of varying length, complexity, and genres.
5. write different types of paragraphs (descriptive, narrative, argumentative, persuasive, cause and effect, comparison and contrast, definition, process) and different letter types (personal letters, letters of inquiry, letters of application, etc.) using appropriate punctuation marks, mechanics of writing, as well as cohesive devices. Eventually, students should be able to write a three-paragraph essay.
6. summarize different types of texts correctly and efficiently.​
   
   

​

​

• ​This course complements and builds upon English 111. 
• It particularly seeks to develop the reading, writing, listening, and study skills that students need in order to meet the demands of Blended Learning university education.

​

By the end of the course (i.e. EL112) the student should be able to:​

• ​Demonstrate understanding of any given reading passage by responding correctly to its tasks and activities individually or in groups and show knowledge and understanding of the learned reading strategies.
  

• Recognition of the various “meanings" of words to reach a better understanding of the context and the written word and reveal awareness of appropriate language structures and vocabulary items suitable for different contexts and situations.
  

• Search for and collect specific data related to the topics under discussion and draw conclusions for the discussed topics based on the collected data and analyzed information.
  

• Improve analytical and critical thinking skills through the identification of possible “meanings".
  

• Communicate in English orally and in writing on diverse occasions and give oral presentations using power points, flipcharts, pictures, role plays, etc. to discuss what has been read orally.

• ​​The ability to work in a group and individually to identify problems in specific topics and provide creative solutions.​​​

​

-         معرفة أساسيات ومبادىء ريادة الأعمال وتطبيقاتها العملية

-         تنمية مفهوم ثقافة العمل الحر

-         تحديد المسار المناسب للمشروع والاستفادة من الفرص المتاحة

-         التعرف على اهم سمات رائد الاعمال وكيفية تطويرها

-         التعرف على اهم الجهات الداعمة لرواد الاعمال

-         إيجاد فرص للمشاريع الناجحة والمفاضلة بينها باستخدام الطرق العلمية الحديثة

-         التعرف على  الاجراءات والتشريعات الناظمة لمنشأت الاعمال

اكتساب مهارات إدارة  المشروعات الريادية وتطويره​

​

Upon successful completion of GB102 , students will be able to:

1. Understand Principles of Entrepreneurship

   • Explain the fundamental principles and concepts of entrepreneurship and their importance in the business world.

2. Recognize the Importance of Entrepreneurship

   • Articulate the role and significance of entrepreneurship in economic development and innovation.

3. Develop Business Ideas

   • Generate and evaluate viable business ideas for small projects.

4. Formulate Business Plans

   • Develop comprehensive business plans that outline the strategy, objectives, and financial projections for a small business.

5. Design Business Models

   • Create effective business models that detail the value proposition, customer segments, revenue streams, and key activities of a new business venture.

6. Apply Entrepreneurship Concepts

   • Apply entrepreneurial concepts and methodologies in practical scenarios to initiate and manage small projects.

7. Understand Steps to Establish a Business

   • Describe the necessary steps and procedures for establishing a small-sized private project, including legal, financial, and operational considerations.

8. Manage Small Projects

   • Demonstrate the ability to manage the day-to-day operations of a small business, including marketing, finance, and human resources.

9. Use Business Creation Tools

   • Utilize business creation tools such as SWOT analysis, market research, and financial forecasting to support business planning and development.

10. Evaluate Business Viability

    • Assess the feasibility and potential success of new business ventures using appropriate analytical techniques.

11. Engage in Entrepreneurial Thinking

    • Develop an entrepreneurial mindset that fosters innovation, risk-taking, and problem-solving in business contexts.

12. Prepare for Real-World Business Challenges

    • Prepare to face real-world challenges in entrepreneurship by applying theoretical knowledge to practical situations through case studies and projects.​
      

The aims of the art and design in context are:

• Acquire the theory necessary for the practice of drawing for designers
  
• Discern the drawing component
  
• Recognize and appreciate design in nature and all creation
  
• Acquire the basic terminology of the design profession
  
• Develop an understanding of "why to do it" as well as "how to do it"
  
• Acquire technical proficiency in the use of the tools and materials of design
  
• Apply the elements of design to exploit their use through one's own perception.
  
• Master the essential drawing skills and techniques such as gestalt, light and shadow, relationship, spaces and edges.
  
• Acquire a comprehensive knowledge, theories, and concepts about illustration and its major roles as an artistic form and visual communication tool.
  
• Develop substance knowledge of drawing techniques, art styles, drawing mediums and craftsmanship needed for image making.
  
• Acquire a competency with the tools and techniques associated with the art of illustration.
  
• Explore interdisciplinary forms of art making such as drawings, collage and mixed media.
  
• Develop an appreciation and tolerance of diverse perspectives dealing with art and culture.
  
• Become involved in collaborative art experiences.
  
• Use the elements of design in creative manners to produce aesthetically pleasing compositions.
  
• Develop self-expression and effective visual communication.
  
• Use appropriate critical vocabulary to describe and analyse works of art.

​A. Knowledge and understanding

On completion of the course students will be able to:

On completion of the course students will be able to:

1. Get familiar with the drawing elements: colour, shape, line, tone, texture, form, etc.
   
2. Define the visual rolls of design principles: balance, contrast, cropping, etc. in design.
   
3. Identify the design elements and principles that satisfy the stated purpose.
   
4. Demonstrate knowledge and understanding of the role of perception as a communication tool in graphic and multimedia design.
   
5. Research, analyse, identify, and apply key aspects of the subject matter, the artistic techniques and the principles of drawing.
   
6. Use appropriate terminology to describe illustration types, styles, mediums, techniques and processes.
   
7. Explain, discuss and critique illustration art work, including some reference to the art historical, social, and cultural context.​
   

B. Cognitive skills

On completion of the course students will be able to:

1. Enrich skills of combining manual methodologies and materials in order to fulfil certain function.
   
2. Read text materials and identify key points and concepts that should or could be communicated through an illustration.
   
3. Select data and information from various sources and analyse and present them on an appropriate manner to support a project and its solution.
   
4. Communicate effectively visual concepts showing recognition of the target audience and the purpose of the illustrations.
   
5. Identify key elements of the subject matter needed to be illustrated and its purpose and identify the appropriate artistic techniques and methods for producing illustration projects.​
   

C. Practical and professional skills

On completion of the course students will be able to:

1. Develop the ability to synthesize into a coherent point of view and communicate it through 2D and 3D formats.
   
2. Employ technical and artistic skills needed to create highly crafted illustration projects that communicate ideas for specific target audience and for various design applications.
   
3. Use effectively and creatively elements and principles of design in the creation of illustration projects.
   
4. Identify and communicate visually alternative solutions.
   
5. Create effective art composition by applying design principles and appropriate rules of composition.​
   

D. Key transferable skills

On completion of the course students will be able to:

1. Translate verbal meanings into design forms, by using different materials and methodologies.
   
2. Discuss your work and the work of others with confidence and to offer critical feedback to their classmates.
   
3. Design, illustrate, and complete individual projects for various purposes and audience in effective and creative manner.
   
4. Create a portfolio of graphic design and multimedia projects and display finished works in a professional manner.
   
5. Classify illustrations according to types of design problems, subject matter and applications.
   
6. ​Demonstrate an understanding of the demands and expectations of the illustration profession.​

​

• Develop a clear understanding of what is design.
• Exhibit insight into the various steps of the creative design process.
• Carry out proper research.
• Learn how to do proper referencing and citation in order to avoid plagiarism.
• Recognize the insights, needs and parameters involved in a given design challenge.
• Write a creative project brief.
• Adopt and apply design strategies appropriate to a given situation.
• Offer a clear, concise, organized, and well-articulated presentation, both visually and orally.​
  

​​

​

On completion of the course students will be able to:

 A. Knowledge and understanding

A1. Know what user-centred design is.

A2. Understand the difference between design and art.

A3. Have the knowledge of different primary research methods. Know the difference. between quantitative and qualitative research.

A4. Learn the design thinking process.

​

The aims of the Fundamentals of Design Studio Practices component of the course are to:

• introduce basic media production skills
• effectively communicate 2D and 3D compositions and products using various media
• develop an appreciation of the role of graphical physical applications in the area of graphic design.
• extend and enrich the knowledge using graphical applications for different types of graphic design
• impart practical knowledge of using graphic applications through hands-on training
• learn to utilize media as drafting systems to become more productive
  

The aims of the graphic elements and composition component of the course are to:

      •    provide a crucial foundation related to elements and composition for students wishing to complete the Arab Open University degree in graphic and multimedia design technologies. 

      •   the academic purpose relating to this course is designed to introduce learners to the technical, conceptual, and perceptual skills required for drawing images and creating compositions for various design applications.

      •  This part of the course enhances commitment to learning, investigation, exploration, experimentation, and development of the following:

1. perceptual approach (drawing from direct observation),

2. technical approach (media and skill),

3.  formal approach (understanding and expressive use of visual language and media),             
4. conceptual approach (analytical/intellectual/intuitive understanding),

5. verbal/critical (descriptive,  analytical, interpretive, judgment), effort,  investment of time, energy, commitment to achievement craftsmanship, and timely completion.

The graphic elements and compositions part of the course will enable students to:

1. Acquire perceptual and technical knowledge about gestalt, light and shadow, edges, relationships, and spaces.
2. Understand the principles of visual perception theory: similarity, good continuity, closure, proximity, figure and ground, and common fate.
3. Acquire a profound knowledge of the elements of art and design and their properties: point, line, shape, texture, color, value, size, and space.
4. Acquire perceptual, conceptual, technical, and formal knowledge of the various qualities of the elements of art and design, and distinguish the expression and meaning of each quality.
5. Acquire knowledge of the principles of art and design and their properties: proportion, repetition, balance, harmony, rhythm, emphasis, focal point, unity, variation, contrast, movement, and direction.
6. Understand the perceptual functional and dynamic relationship between the elements and principles of art and design.
7. Acquire an understanding of the principles and types of two-dimensional shapes and three-dimensional forms.
8. Acquire a knowledge of the principles and techniques of perspective, and understand the relationships between perspective, vanishing points, point of view, light and shadow, value, color, size, and distance.
9. Acquire knowledge and technical skills in the applications of drawing mediums, such as graphite, charcoal, watercolor, ink, conte crayon, pastel, collage, and mixed media.
10.  Develop a substance understanding of rendering techniques, tools, color schemes, art styles, and craftsmanship for image making.
11. Acquire a comprehensive knowledge of the following rules of composition: the rule of thirds, the golden ratio, the arrangements of light and heavy elements, light and dark values, cool and warm colors, small and big forms, figure and background, and positive and negative spaces.
12. Learn effectively to apply the elements and principles of drawing and the rules of composition to the context of the subject matter and tie them together in one whole artwork.
13. Develop observation skills, practice memory recollection, and focus attention on details and relationships.
14. Develop an artistic self-expression skill and an ability to convey meanings, interpretations, and ideas.  
15. Acquire a substance knowledge of the roles of cultural, social, and artistic values in the art of drawing, and develop skills of evaluating, appreciating, and criticizing drawing artworks.
16. Develop perceptual, technical, artistic, and methodical skills for handling subject matters, such as problem-solving, exploring potential solutions, analyzing and interpreting verbal and visual information, communicating ideas, conveying meanings, and expressing moods, emotions, and feelings.
17. Create aesthetically pleasing drawings and composition artworks of various subject matters.
    

​

A. Knowledge and understanding

On completion of the course, students will be able to:

1. Understand the logical steps of the implementation and the application for creating designs/problem-solving.
2. Understand and use the tools and techniques of the graphical materials.
3. Describe the key concepts of gestalt, light and shadow, edges, relationships & and spaces.
4. Recognize the principles of gestalt and their functions in existing drawing and compositional design.
5. Identify & and explain the rules of composition.
6. Use appropriate terminology for describing concepts, drawings, compositions, methods, techniques, tools, art mediums & and materials.

 B. Cognitive skills​

On completion of the course, students will be able to:

1.  Develop the ability to use media applications for processing images and designs.
2.  Explain the graphic workflow, and discuss the relation among different styles and components.
3.  Explain, discuss, and compare various design styles, techniques, mediums, and processes.
4.  Demonstrate an understanding of the properties, qualities, functions, relationships, dynamics, and meanings of the elements of design.
5.  Critically analyze compositions within their historic and cultural context.
6.  Identify and explain the principles of two and three-dimensional shapes and forms and their link to perspective, point of view, light and shadow, value, color, size, and distance.
   

C. Practical and professional skills

On completion of the course, students will be able to:

1.  Create time management methods, using “What, Why, and How" and developing a background for visual application.
2.  Realize the implication and application of various media and their functions in graphic design.
3.  Creatively & and skillfully use various mediums for rendering subject matters of designed artworks.
4.  Apply the elements & and principles of design and the appropriate rules of composition to the context of the subject matter and tie them together in one whole design.
5.  Demonstrate competency with the tools and techniques associated with composition and their terminology.    
   

On completion of the course, students will be able to:

1.  Using brainstorming, and sketching drafts of ideas in addition to practical knowledge will create skill sets necessary for careers in the field of graphic design.
2.  Appreciating the professionalism, follow a plan of processing an image to create visual design understanding.
3.  Demonstrate the ability and versatility to create drawings and compositions for various purposes.
4.  Demonstrate perceptual, technical, artistic, and methodical skills for handling subject matters, such as problem-solving, exploring potential solutions, analyzing and interpreting verbal and visual information, communicating ideas, conveying meanings, and expressing moods, emotions, and feelings.​
   
   

​

• ​​​​Understand the history of photography
  
• Become proficient at the technical aspect of photographing with a camera
• Use camera manually (Aperture, Shutter Speed, ISO, White Balance, Focus)
• Understand the relationship between ISO, Shutter Speed and Aperture (Exposure triangle)
• Understand the difference between quantity and color of the light (white balance, kelvin)
• Recognition and manipulation of the direction of light (6 key directions: Frontal, 45degree, 90 degree, Zenithal, Diabolic, Back light)
• Construct the proper lighting and acknowledge the importance of the light and reflections (key light, fill light, back light, background light)
• Understand the rules of image composition
• Emphasize on the artistic part of the image and different themes of photography
• Conceptual thinking and visualizing concepts via images
• Studying the work of great photographers (Ansel Adams, Henri Cartier Bresson…) ​
  
  

​

A. Knowledge and understanding

Upon completion of the course students will be able to:

1. Understand camera controls: shutter speed, aperture, ISO...
   
2. Capture well framed and exposed images
   
3. Demonstrate knowledge and understanding of the role of photography in these times.
   
4. Recognize and manipulate the direction of light.
   
5. Emphasize on the artistic part of the image and different themes and fields of photography.
   

B. Cognitive skills

Upon completion of the course students will be able to:

1. Develop skills of combining manual methodologies and materials in order to fulfil certain functions.
   
2. Read text materials and identify key points and concepts that should or could be communicated through a photo.
   
3. Select data and information from various sources and analyse and present them on an appropriate manner to support a project and its solution.
   
4. Communicate effectively visual concepts showing recognition of the target audience and the purpose of the photo.
   
5. Identify key elements of the subject matter needed to be photographed and its purpose and identify the appropriate artistic techniques and methods for producing image projects.​
   

C. Practical and professional skills

Upon completion of the course students will be able to:

1. Develop the ability to synthesize coherent creative thoughts and communicate them through images.
   
2. Employ technical and artistic skills needed to create beautiful photo projects that communicate specific concepts and ideas to the target audience.
   
3. Use effectively and creatively elements and principles of photography in the creation of a narrative.
   
4. ​Identify and communicate visually alternative solutions.
   
5. Create effective art photos by applying principles and appropriate rules of composition.​
   

D. Key transferable skills

Upon completion of the course students will be able to:

1. Translate verbal meanings into photo forms, by using different materials and methodologies.
   
2. Discuss their work and the work of others with confidence and to offer critical feedback to their classmates.
   
3. Use photos to complete individual projects for various purposes and audience in an effective and creative manner.
   
4. Create a portfolio of visually and conceptually strong photographs and display these finished works in a professional manner.
   
5. Classify photography according to types, subjects and applications.
   
6. ​Demonstrate an understanding of the demands and expectations of the photography profession.​​

​

This module aims to

• Develop a deep understating and appreciation of typography. The course focuses on the anatomy of letterforms, terminology and type setting techniques and how to apply the elements and principles of design.
• Gain an understanding of the function of typography as a communicative and graphic element through class lectures, discussions, projects and critiques.
• Learn and understand the individual styles of typefaces and their indications of culture.
• Become familiar with the anatomy, characteristics, form and attributes of letterforms.
• Acquire knowledge of measurement system, size, leading, letter spacing and word spacing.
• Acquire understanding of the various components of the alphabet work in communication and how that affects type choice such as uppercase, lowercase, punctuation and spacing.
• Understand the principles and practice of using typefaces as an informative and expressive tool.
• Acquire understanding of the selection and arrangement of typefaces for effective legibility.
• Acquire design skills for typographic arrangement to ensure readability.
• Appreciate the importance of typography in visual communication design.
• Learn to develop typographical solutions for various communication objectives and functions.
• Understand the development of printing and its importance in typography.
• Acquire knowledge of typesetting and proofreading.
• Develop critique and presentation skills.
• Gain technical skills for digital and traditional type composition.
• Learn to create effective arrangements of text and visual images for various design applications.
• Develop a strong sensitivity to the aesthetic aspects of the arrangement of letterforms.
• Become familiar with the working practice, skills, and terminology of typography.
• Understand the dynamic and communicative form of typographiclayout and its functions.
• Understand the different weights, widths, and forms of typefaces such as light, bold, italic, oblique, serif, san serif, etc.
• Understand the communication value of different uses, kinds and appropriateness of typefaces.
• Use computer applications to create visual communication compositions.
  
  

​

A. Knowledge and Understanding

• Develop a deep understanding and appreciation of typography, including its history and cultural significance
• Understand the anatomy of letterforms, typography terminology, and typesetting techniques
• Comprehend the function of typography as a communicative and graphic element
• Gain knowledge of individual styles of typefaces and their cultural implications
  
• Understand the measurement system, size, leading, letter spacing, and word spacing
• Acquire understanding of the various components of the alphabet and their impact on type choice
• Understand the principles and practices of using typefaces for effective communication
• Understand the development of printing and its importance in typography

B. Cognitive Skills

• Analyze the anatomy, characteristics, and attributes of letterforms
• Evaluate and select appropriate typefaces for effective legibility and readability
• Develop skills to critique and present typographic work effectively
• Assess the communication value and appropriateness of different uses and kinds of typefaces

C. Practical and Professional Skills

• Create typographical solutions for various communication objectives and functions
• Gain proficiency in typesetting and proofreading techniques
• Develop technical skills for both digital and traditional type composition
• Create effective arrangements of text and visual images for various design applications
• Use computer applications to create visual communication compositions
• Become familiar with the working practices, skills, and terminology of typography

D. Key Transferable Skills

• Develop a strong sensitivity to the aesthetic aspects of the arrangement of letterforms
• Utilize typefaces as both informative and expressive tools in design projects
• Enhance ability to communicate design ideas clearly through the use of typography
• Work effectively in team settings, contributing to collaborative typographic projects
• Present typographic designs and concepts confidently and clearly to an audience
• Adapt and innovate typographic designs to meet various communication challenges and objectives​
  
• ​
  
  

• ​​​The aim of the course is to start by focusing on the audio aspect of Multimedia alone such as the manipulation of Microphones and the correct way of recording then to move on to learning about video alone through the manipulation of a digital camera and correct capturing.
  
• The integration of both mentioned items above into one consolidated form which is a single line of short film with an editing tool.
• Learning about audio and video imports and exports
• Learning basic special effects in editing
• An introduction into script writing
• Understanding the in-depth of the work that goes through in making TVC, Clips and Movies.
• To learn the proper wording used on sets for camera movements and the proper etiquette for each set.
• To learn about lighting equipment and indoor VS Outdoor shootings.
  

A. Knowledge and understanding

On completion of this course the student will be able to:

1. Get familiar with Microphones, Cameras, Lighting equipment, Grip and editing tools.
   
2. Recognize and manipulate the indoor v/s Outdoor lighting correctly.
   
3. See Artistically the movies and clips and be able to criticise the image in front of them.
   
4. Learn the basics in Video effects.
   
5. Brief history of Multimedia. ​
   

B. Cognitive skills

On Completion of this course the student will be able to :

1. Read through a Video and avoid making industry mistakes.
   
2. Learn how to make and read storyboards.
   
3. Be able to calculate frame rate and make high speed and low speed movies.
   
4. Understand how the Multimedia made the world smaller and that every person can become a director.
   
5. Understand the meaning of resolutions in Multimedia and how to convert formats.​
   

C. Practical and professional skills

On Completion of this course the student will be able to :

1. Manipulate Microphones and record sound correctly.
   
2. Manipulate Cameras and capture video correctly.
   
3.  Audio and Video integration into and editing program.
   
4. Manipulate light equipment correctly.
   
5. Import Export Audios and Videos into a short TVC or Clip or Short Movie.
   
6. Breakdown a movie into parts and put it all on paper.​
   

D. Key transferable skills

On Completion of this course the student will be able to : 

1. Understand how to read a breakdown and make one from a scene.​
   
2. Understand the Multimedia Market.​
   
3. Open a YouTube channel
   
4. the student will be able to make a project quotation from zero.
   
5. On set etiquette and understanding the job of every person on the shooting team​​

• ​​​​Become proficient at the technical aspect of photographing with the camera. Use camera manually (iris, shutter, ASA, WB, focus)
  
• Understand the relationship between ISO, shutter speed and aperture(quantity of light)
  
• Understand the difference between quantity and color of the light (white balance, kelvin)
  
• Recognition and manipulation of the direction of the light(6 key directions: Frontal, 45degree,    90 degree, Zenithal, Diabolic, Back light.
  
• Construct the proper lighting and acknowledge the importance of the light and reflections (key light,           fill light, back light, background light).
  
• Work with the contrast and direction of the light.
  
• Basic knowledge of image composition
  
• Emphasize on the artistic part of the image and different themes of photography
  
• Be more aware of the correct composition by analyzing the shapes and lines inside the image.
  
• The 3^rd dimension in photography.
  
• Be more sensible to the direction of the light, its contrast and color.
  
• Working with concept images and being able to deliver a message
  
• Studying the work of great photographer (Ansel Adams, Henri Cartier Bresson…)  ​

A. Knowledge and understanding

On completion of the course students will be able to:

1. Get familiar with camera elements: shutter, iris, asa, wb, etc.
   
2. Define the photographic element of an image
   
3. Identify,technic,composition,special,moment,light.
   
4. Demonstrate knowledge and understanding of the role of photography in these times.
   
5. Recognition and manipulation of the direction of the light.
   
6. Emphasize on the artistic part of the image and different themes of photography.
   
7. The 3^rd dimension in photography.

​​This course is aimed at the students who wish to complete the Arab Open University's degree in Graphic and Multimedia Design program. The purpose of this course is related to its two academic sub components: semiotics and applied media aesthetics as well as general design culture. In the first part the aim is to introduce students to the formal elements of semiotics through composition and structure. In this course students develop a language to help them articulate what films, photographs, or advertisements look like, what formal or stylistic choices were made in their production, and what distinguishes one media artifact from another. This part of the course describes the fundamental aesthetic elements of applied media aesthetics such as, light and color, two-dimensional space, three-dimensional space, time-motion, sound, and how they can serve as basic criteria for analysis of video and film. It also explains how these elements can be structured and applied to produce maximally effective visual and sound images in video and film. By placing these essential image elements into their particular contextual fields, their interdependence and structural potential in aesthetic synthesis, the clarification, interpretation, and communication of significant experiences are made clear.

This part of the course will enable the students to:

• Learn and understand the basic principles of semiotics via examples from photography, film, audio and video.
  
• Identify the importance, influence, relationship and meaning of visual images.
  
• Understand the influence of historical development of aesthetic concepts of beauty, art and
  
• design for digital screens.
  
• Understand the context of marketing strategy, branding and identity development.
  
• Think critically about design choices used in applied media production.
  

General Design Culture:

Studying the design process develop the convergence of diverse skills as well as the theoretical knowledge, which are necessary for reaching the right outcomes for any given design project. This module covers the design process' different layers: research, decoding, encoding, narrative, content development, experimentation and concept driven outcomes. Every area is explored both horizontally and vertically with a main focus on the transitions between the steps linking those areas.​

A. Knowledge and understanding

On completion of the course students will be able to:

1. Demonstrate understanding of the principles of semiotics and media aesthetics.
   
2. Recognize the aesthetics elements of film, video and electronic productions.
   
3.  Identify the theoretical and practical terminology associated with semiotics and its applications.
   
4. Apply various visual communication approaches to solve given problems in specific areas of activity.
   
5. Apply the required knowledge of every particular characteristic for each of the required design activities.
   
6. Apply the means of expression of design language: form, balance, texture, composition, content, culture, etc., and to have the resources for creation in any of the fields of design.
   
7. Apply the techniques of visual communication representation required in a project's process.​
   

B. Cognitive skills

1. On completion of the course students will be able to:
   
2. Critically analyze design for digital screens using semiotics and aesthetic terms and evaluation criteria.
   
3. dentify design elements and principles used in designs for applied media production.
   
4. Appreciate the impact of social context, interaction, social connection and communication on design.​
   
5.  Integrate knowledge and skills from the design process into other subject areas as essential parts of the practice of visual communication design.
6. ​Develop their research skill covering both visual and analytical methods ​

C. Practical and professional skills

On completion of the course students will be able to:

1. Apply semiotic design concepts to create original design for various digital media formats.
   
2. Explain, illustrate and evaluate formal aesthetic in video and film productions.
   
3. Continue the development of their creative skills and have knowledge related to professional design business culture.
   
4. Identify fundamental aspects of applied design process in professional design organization.
   
5. Learn to develop and write conceptual narratives that feed directly into concept driven ideas.
   

D. Key transferable skills

On completion of the course students will be able to:

1. Demonstrate competence over semiotcs via the practical application of theories to film, video production and essay writing.
   
2. Incorporate visual dimensions of light, color, space, and the dimensions of time, motion, and sound concepts into effective forms of communication in a digital media display.
   
3. Master the knowledge necessary to make informed aesthetic choices and detailed production plans for audio visual projects.
   
4. Apply storytelling techniques that involve the relationship of media aesthetic principles and the effects and perceptions of the audience.
   
5. Recognize various design elements, their content and visual organization in any design composition.
   
6. Narrative building skills that can be applied in any other module where a concept is needed to be at core of the visual development.
   
7.  Visual experimentations in different directions and analyze the difference in those directions based on required components.
   
8. Repetition of the process to finally achieve what is known as the creative habit. ​​

​This course is aimed at the students who wish to complete the Arab Open University's degree in Graphic and Multimedia Design program. 

​A. Knowledge and understanding

On completion of the course, students will be able to:

A1. Demonstrate an understanding of processes of generating and solving problems in typography.

A2. Analyse given design problems and reach appropriate solutions.

A3. Demonstrate an understanding of critiques and the use of a critical vocabulary.

A4.To discuss the subject of the course using typographic interpretation showing innovative thinking

 B. Cognitive skills​

On completion of the course students will be able to:

B1. Identify the theoretical principles of meaning, aesthetics and function in typographic design.

B2.Demonstrate an understanding of  message content and visual form.

B3.Define and employ industry standard graphic design terminology to describe projects.

B4. Specify type using multiple typographic parameters.

C. Practical and professional skills

On completion of the course students will be able to:

C1.Demonstrate the ability to experiment, innovate and test ideas involving image and text compositions.

C2.Apply grid system to complex multi-page layouts.

C3.Demonstrate the ability to visualize and control typographic spacing parameters such as kerning, tracking and letter spacing.

C4.Manipulate typographic constraints such as point size, leading and measure to arrange text and improve legibility and readability of text, and manipulate typographic contrasts such as weight, posture and width to create emphasis and arrange text into hierarchical message systems.​

​

​​​This course is aimed at the students who wish to complete the Arab Open University's degree in Graphic and Multimedia Design program. The course is designed as a project-based learning experience, where students learn the necessary skills to handle a branding project through the projects they are assigned. The course identifies and describes the construction of brand value. It also includes brand concepts, the core elements of branding, the importance of brand identity and its application to brand elements and promotional items.

The students will explore identities by creating a complete visual identity for clients and developing a complete visual system to communicate what this brand represents through a series of digital pieces. This will help them analyze the true definition of a brand, and make use of the project as ground-work for future professional endeavors. Students will utilize any means of expression in this course; from hand illustration to cutting-edge technologies, in order to gain experience in creativity, and presenting their files in the most professional manner.

This course will help prepare the students for future pitching and presenting opportunities. ​

​A. Knowledge and Understanding

• Understand the fundamental concepts, theories, and principles of bilingual graphic identity and branding.
• Gain knowledge of contemporary branding practices and the contextual histories of the discipline.
• Comprehend the role of logos and other branding components in representing companies and conveying their vision, mission, and goals.
• Understand the relationship between branding and marketing in creating effective visual narratives.
• Learn the theories, concepts, principles, strategies, methods, techniques, mediums, approaches, critiques, and functions of visual images in visual communication design.

B. Cognitive Skills

• Analyze and evaluate contemporary branding practices and their historical contexts.
• Develop problem-seeking and problem-solving skills in the context of design.
• Critically assess complex usage and constraints in branding and visual communication design.
• Apply theoretical knowledge to practical branding challenges, contemplating the student's place within the discipline.

C. Practical and Professional Skills

• Create comprehensive branding exercises that include logos and other essential components.
• Develop visual narratives that effectively convey companies' visions, missions, and goals.
• Work closely with marketing to integrate branding strategies into broader communication plans.
• Utilize contemporary branding techniques and mediums in practical projects.
• Apply learned skills and knowledge to real-world branding projects, preparing for professional work in the field after graduation.

D. Key Transferable Skills

• Enhance communication skills through the creation and critique of visual narratives and branding components.
• Develop teamwork and collaboration skills by working on branding projects in conjunction with marketing and other stakeholders.
• Cultivate critical thinking and creative problem-solving abilities applicable to various design and branding challenges.
• Strengthen presentation skills by articulating design concepts and branding strategies to diverse audiences.
• Foster adaptability and innovation in addressing complex branding scenarios and constraints.​
  
  

• ​​​Understanding what makes design effective, usable, and ultimately successful.
• Leveraging user research techniques to elicit correct requirements and compile features that act as real opportunities for product success.
• Creating successful design in catering for user's needs, tackling existing pain points, and providing for a pleasant overall user experience.
• Tapping into interaction design and user experience design heuristic to gain knowledge of tackling the various design challenges.
•  Learning and exercising best practices in page design to promote clarity, coherence, and aesthetics.​​
  
  

​A. Knowledge and Understanding

A1. Conduct user research

A2. Compiling user voice/needs/pain-points

A3. Eliciting design insights

A4. Discovering product opportunities

​

B. Cognitive Skills

B1. Understanding UI, UX, IA principles, processes, and research methodologies

B2. Understanding User Experience Design methodologies

B3. Understanding Coherence, Scale, and Balance in design

B4. Understanding Color and Typography, and incorporating Multimedia Components in design

C. Practical and Professional Skills

C1. Compiling design criteria

C2. Solving for practical and pleasant User Journeys

C3. Exercising prototyping and testing

C4. Creating UXD deliverables from user journeys

D. Key Transferable Skills

D1. Understanding what makes designs effective, usable, and ultimately successful

D2. Practicing UX design process

D3. Prototyping basics

D4. Conducting user research​

​This module aims to 

• Understand how creativity works.
• Apply lateral thinking process
• Craft the best art direction for a given concept, i.e. make it understandable, impactful, memorable and attractive.
• Skillfully combine photos &/or illustrations, graphics and typography in a layout. Understand the role of an art director in a shoot.

​​​

​

A.  Knowledge and Understanding

A1. Demonstrate a deep understanding of the creative processes involved in art direction, including the ability to analyze and explain how creativity works in the context of visual communication.

A2. Recognize and comprehend the principles of lateral thinking and its application in generating innovative visual concepts and interpretations for creative briefs.

B. Cognitive Skills

B1. Apply a lateral thinking process to explore and craft the most suitable art direction for a given concept, effectively translating ideas into understandable, impactful, memorable, and visually attractive visual representations.

B2. Analyze and integrate photos, illustrations, graphics, and typography within a layout to create visually compelling and harmonious designs that align with the campaign's objectives.​

C. Practical and Professional Skills

C1. Develop practical skills in art direction, enabling students to skillfully combine various visual elements and typography to create layouts that effectively convey a concept's unique visual identity.

C2. Understand and apply the role and responsibilities of an art director in a shoot or production, showcasing proficiency in guiding and overseeing the visual elements of a creative project.

D. Key Transferable Skills

D1. Cultivate key transferable skills related to creative problem-solving, critical thinking, and innovation, allowing students to apply lateral thinking and art direction techniques in a variety of professional and creative contexts.

D2. Enhance effective communication and presentation skills, empowering students to articulate and convey their creative concepts and ideas visually and verbally to clients, teams, and stakeholders.​​

​

​

​This module aims to

• What entrepreneurship is about with live examples of entrepreneurs and business case studies.
• Develop a clear understanding of disruption in the business world, what innovation is and how to come up with new ideas and products.
• Lean Strategy and canvas.  
• How to measure success (build -measure – learn)
• The nine building blocks of a business model.
• How to set business strategy, SWOT and PESTLE.
• The essential components of pitching your business ideas.
  
  

​A. Knowledge and Understanding

A1. Explain the principles of entrepreneurship, utilizing real-life examples of successful entrepreneurs and business case studies to develop a comprehensive understanding of the entrepreneurial mindset and the challenges and opportunities in the business world.
A2. Define the concepts of disruption and innovation, demonstrating an understanding of how to generate new ideas and products while recognizing the significance of innovative thinking in business development.

B. Cognitive Skills

B1. Apply lean strategy and canvas frameworks to analyze and refine business concepts, showcasing the ability to critically assess and develop innovative and sustainable business models.

 B2. Evaluate and apply key performance indicators and the "build-measure-learn" approach to measure the success and viability of entrepreneurial ventures, fostering critical thinking and data-driven decision-making in the entrepreneurial process.​

C. Practical and Professional Skills​

C1. Develop practical skills in constructing and assessing business models, including the ability to identify and utilize the nine building blocks of a business model, and employ strategies like SWOT and PESTLE analysis for strategic business planning.
C2. Apply effective techniques for pitching and presenting business ideas, demonstrating proficiency in articulating and communicating entrepreneurial concepts and opportunities to potential stakeholders.

D. Key Transferable Skills

D1. Cultivate key transferable skills in entrepreneurial thinking, creativity, and problem-solving, enabling students to apply innovative and disruptive strategies to various business and professional contexts.​

D2. Enhance communication and presentation skills, allowing students to effectively convey and pitch their entrepreneurial ideas and products to investors, partners, and potential customers, while developing a compelling business strategy.​

​

• Specify their topic of interest and define their graduation project and create a Visual Identity
• Understand cultural limitations and sensitivities.
• Recognize the insights, needs and parameters of their chosen topic.
• Write a creative project brief
• Adopt and apply design strategies appropriate to the selected topic.
• Acquire advanced knowledge in pitch presentation.
• Offer a clear, concise, organized, & well-articulated presentation, both visually & orally
  

​​​

​

​

​

​​​​​​​This Course aims at providing students with the necessary knowledge for self-learning and its psychological educational foundations that will provide students with a number of practical skills such as understanding, thinking, information processing, reading and writing, besides dealing with the information and self-learning technological skills, in addition to the adoption of self-learning strategies for life.​

​

Upon successful completion of GR101, students will be able to:

1. Explain the Psychological Foundations of Self-Learning

   • Describe the psychological theories and principles that underpin effective self-learning.

2. Develop Critical Thinking Skills

   • Apply critical thinking techniques to analyze and evaluate information from various sources.

3. Enhance Information Processing Abilities

   • Demonstrate ​efficient methods of processing and organizing information for better retention and application.

4. Improve Reading and Writing Skills

   • Utilize advanced reading strategies for comprehension and synthesis of complex texts.
   • Employ effective writing techniques for clear and coherent expression of ideas.

5. Utilize Self-Learning Technological Tools

   • Identify and use appropriate technological tools and platforms that facilitate self-learning.

6. Adopt Self-Learning Strategies

   • Implement self-learning strategies that promote continuous personal and professional development.

7. Develop Lifelong Learning Habits

   • Cultivate habits and mindsets that support ongoing education and adaptability in various life contexts.
     
     
     

​

-         فهم عميق لمفهوم المهارة وأهميتها في تشكيل سلوك تكيفي وإيجابي.

-         اكتساب وتنمية مهارات الوعي الذاتي وإدارة الضغوط النفسية.

-         تعزيز مهارات الاتصال الفعّالة.

-         تطوير مهارات حل المشكلات وإدارة النزاعات.

-         تعزيز الفهم لمهارات القيادة وبناء فِرق العمل.

-         تقديم مفاهيم ومهارات التعايش والتسامح.

-         استعراض قضايا التعددية والديموقراطية.

-         تعزيز حقوق المرأة وتعزيز المساواة في المجتمع.

-         تعزيز الوعي بالإعلان العالمي لحقوق الإنسان.

تشجيع الطلاب على قبول الآخر بغض النظر عن الاختلافات.

​

Upon successful completion of GR118, students will be able to:

1. Understand and Develop Key Skills

   • Define the concept of skill and explain methods for acquiring and developing essential life skills.

2. Enhance Self-Awareness

   • Apply techniques to develop self-awareness and understand personal strengths and weaknesses.

3. Manage Psychological Stress

   • Utilize strategies for managing psychological stress effectively in various life situations.

4. Communicate Effectively

   • Demonstrate effective communication skills, including active listening and clear expression of ideas.

5. Solve Problems and Resolve Conflicts

   • Employ problem-solving and conflict resolution techniques to address and manage disputes and challenges.

6. Develop Leadership Abilities

   • Exhibit leadership skills by leading and motivating others in different settings.

7. Build and Manage Work Teams

   • Form and manage effective work teams, fostering collaboration and teamwork.​​
     
     

​

​​

تهدف هذه الوحدة إلى:

​

​The module aims to:

A. Knowledge and understanding

​

The primary objective of this course is to provide students with a comprehensive understanding of fundamental mathematical concepts and techniques. 

The course aims to equip students with the skills necessary to solve and graph linear and quadratic equations, understand complex and imaginary numbers, and apply the properties of exponents, polynomials, rational expressions, functions, logarithms, and exponential equations. Additionally, students will explore topics in logic, sets, probability and statistics, and geometry to build a strong mathematical foundation applicable to various real-world contexts​​​

​

• To understand the .NET framework architecture.
• To provide students with a range of skills to analyze a problem and construct a .NET program that solves it.
• To provide the principles of object oriented programming.
• To implement object-oriented concepts in .NET environment.
• To understand the Visual Studio Integrated Development Environment
• To develop .NET applications using the selected programming language.
  

A. Knowledge and understanding

1. Explain .NET Platform.
2. Describe data types, variables, constants, operators and built-in functions in the selected .NET programming language.
3. Discuss decision-making and looping statements.
4. Explain object oriented concepts such as classes, objects and methods.
5. Describe the features of object oriented programming such as Inheritance and Polymorphism.
6. Explain the concept of arrays.
7. Identify errors and different types of exceptions in a .NET program.

​

A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Understand the role that programming plays in a Machine Learning, Data Science and Business Analytics context.
2. Describe the main features and advantages of Python against other high level programming languages especially in Machine learning and data analysis.
3. Understand the structural, functional and OOP programming schemes in Python including assignments, statements, iterators and objects, modules
4. Write structured code based on short routines with a clear purpose and interfaces that are simple and unambiguous.

B. Cognitive skills

At the end of the module learners will be expected to:

1. Describe and differentiate between existing tools for scientific programming including the main Python packages such as NumPy, Pandas, SciPy, Matplotlib and SciKit-Learn, Seaborn, based on the documentation.
2. Apply knowledge and understanding to design, formulate, solve and evaluate hands-on problems in the field of data science and machine learning.
3. Assess the requirements and make appropriate programming choices in the field of data science and machine learning.
4. Import and process any type of data using Python
5. Write self-documenting code using docstrings and comments.
6. Be confident writing, testing, and debugging procedural and functional programmes in Python in the field of data science and machine learning.​
   
   

C. Practical and professional skills

At the end of the module, learners will be expected to:

1. Apply self and continuous learning skill to surf different resources to solve programming issues and bugs.
2. Apply Python and different techniques to develop simple and complex software solutions to real-life problems of different scales and applications.
3. Use software tools such as a Pycharm, Jupyter, Google CoLab notebooks and other IDEs.
4. Use good design and programming practice
5. Write user and technical manuals, and documentation.​

D. Key transferable skills

At the end of the module, learners will be expected to:

1. Apply a structured approach to problem solving, including analytical, problem-solving, appropriate numerical, mathematical, and abstraction skills and tasks.
2. Show a confident level of Interpersonal, organizational, and planning skills to deal with projects' teams and groups.
3. Show story telling skills by applying Oral and Written communication skills
4. Show project leadership and self-motivation skills including the project timeline schedules.
5. Find information from a range of sources to support a task.
6. Use external Python libraries and build special libraries.​​
   
   

​

A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Use a variety of methods for exploring, summarizing and presenting data.
2. Realize methodologies for data analysis such as normal linear models, including simple regression.
3. Define and the concepts and rules of Probability.​

B. Cognitive skills

At the end of the module learners will be expected to:

1. Apply mathematical and statistical manipulation and calculation on choices of model and analyses resulting from them.
2. Assemble relevant information for proofs and construct appropriate mathematical arguments, and exercise judgment in selection and application of a wide range of mathematical and statistical tools and techniques.
3. Create appropriate mathematical and statistical models and draw justifiable inferences​

C. Practical and professional skills

At the end of the module, learners will be expected to:

1. Apply mathematical and statistical concepts and principles.
2. Analyse and evaluate criteria and specifications appropriate to specific problems and plan strategies for their solutions.
3. Use information technology with confidence to acquire and present mathematical and statistical knowledge and data, to model and solve problems and to develop mathematical and statistical insight.
4. Develop and use mathematical resources effectively with learners.​

D. Key transferable skills

At the end of the module, learners will be expected to:

1. Apply statistical modelling and analysis techniques to a wide range of practical problems.
2. Analyse and to evaluate practical problems involving statistical data and plan strategies for their solution.
3. Use mathematical and statistical software with confidence.
4. Communicate in writing about statistical and probability modelling, communicate relevant information accurately and effectively, using a form, structure and style that suits the purpose.
5. Acquire further knowledge with little guidance or support.​​
   
   

​

A. Knowledge and understanding

B. Cognitive skills

C. Practical and professional skills

D. Key transferable skills

​

A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Define data visualization (versus information graphics, or information visualization) and explain the differences in visualization purposes, from exhibitory to exploratory and explanatory.
2. Identify the most appropriate visualization strategy given the result of a data analysis process and an intended communication objective.
3. Identify instances where general guidelines should be broken, and provide practical and theoretically informed arguments supporting their design decisions.
4. Identify deceptive usage of visual communication, or unintentionally misleading graphical representations of data (evidence).
5. Demonstrate critical thinking skills associated with problem identification, problem solving and decision-making, assessing value propositions supported by data, and generating a logical synthesis of information from data.
6. Understand how Cultures of Practice influence the way data may be collected, described, or formatted in order to align their own data management practices with those of their discipline.

B. Cognitive skills

At the end of the module learners will be expected to:

1. Produce alternative visualizations for the same message, compare their relative strengths and weaknesses, and make a motivated choice for the preferred one given the intended communication outcome.
2. Apply the most common techniques for analysing data, and also become more in-tune with ethical considerations and how not to visualize data.
3. Merge approaches to visualization with design principles to reveal patterns in data and present information from a human-centred perspective.
4. Use a range of analogue and digital tools and techniques to translate the meaning of data into comprehensible visual or experiential content.​
   

C. Practical and professional skills

At the end of the module, learners will be expected to:

1. Retrieve, select and evaluate information from a variety of sources.
2. Explore methods for perpetually expanding the truthfulness of their models when abstracting data from the real world.
3. Prepare professional business reports and make effective client reports of their work.
4. Apply data visualization best practices to their work, including choosing the right chart type for the situation and avoiding visualization techniques that can mislead an audience.
5. Properly document and organize data and visualizations in order to prepare them for reuse.

​

D. Key transferable skills

At the end of the module, learners will be expected to:

1. Follow a checklist of established design guidelines when building a visualization to account for human perception, communicating uncertainty, and reducing potential miscommunication.
2. Generalize standard visualization techniques and customize them to better fit the visual literacy and/or intended communication outcome for a particular audience with domain-specific problems.
3. Effectively communicate insights about data in various formats, including oral presentations, written reports and interactive visualizations.
4. Communicate effectively through graphical presentations, the spoken word and written reports.
5. Work as an individual to seek solutions to problems, with minimal guidance.​
   
   

• ​Introduce all aspects of object-oriented principles
• Identifying and implementing class relationships using abstract classes, interfaces and inheritance
• Provide knowledge in using simple UML class diagrams
•  Describe how these concepts are implemented in java
• Provide knowledge in how to explore the JAVA API and to develop your own
•  Provide the knowledge necessary to construct java programs
•  Describe a number of the advanced facilities of java including exceptions
• Show how java can be used in developing non-trivial programs
• Introduce good design and programming practice
  

A. Knowledge and understanding

After studying the module, the student will be able to demonstrate:

1. An understanding of the object-oriented principles
2. Some knowledge of the main constructs and mechanisms in Java
3. An appreciation of the implications of object oriented software analysis and design
4. An understanding of the techniques used in developing a large Java program

B. Cognitive skills

After studying the module, the student will be able to:

1. Describe and apply key concepts and techniques in software design and development
2. Analyze and abstract away from the details of a problem
3. Design and formulate an appropriate solution to a problem and evaluate it​

C. Practical and professional skills

After studying the module, the student will be able to:

1. Assemble, program, develop, debug, test and evaluate software systems
   
2. Use software tools such as a Java IDE
3. Use good design and programming practice
4. Develop and implement class relationships​

D. Key transferable skills 

After studying the module, the student will be able to:

1. Find information from a range of sources to support a task
2. Plan complex tasks
3. Use new Java libraries
4. Use appropriate numerical, mathematical and abstraction skills
5. Progress to more advanced level studies​​
   ​

• ​Provide the students with the required skills to possess the computational thinking. These skills start by proper understanding and analyzing the problems to be solved and end by providing computer programs that solve these problems.
• One of the important aspects of this module is to provide the students with the awareness of the limits of computation and the ability to decide which problems can and which cannot be solved efficiently with computers.​​
  

​A. Knowledge and understanding

Upon completing this module, students will be able to:

1. Identify and define the sets, functions and logic, and their application in the design, implementation and analysis of computer-based systems.
2. Define and recognize Data structure and computational problematic.​

B. Cognitive skills

Upon completing this module, students will be able to:

1. Explain, construct and use algorithms and data structures to solve computational problems.
2. Describe and assess the difficulty of computational problems.
3. A​nalyse algorithms and computational problems making use of several informal proof techniques 

C. Practical and professional skills

Upon completing this module, students will be able to:

1. Use the Python programming language to implement algorithms.
2. Write a short report which is based on one or more sources and which has a well-argued conclusion.​

D. Key transferable skills 

Upon completing this module, students will be able to:

1. Apply appropriate computational problem-solving techniques to a range of problems;
2. Apply computational thinking skills to solve problems across a range of application areas.
3. Discuss the questions 'What is computation?' and 'What are its limits?', and explain how the answers to these questions have important implications for the practical use of computer-based systems.
   

​

​M811-part A aims to provide the skills and knowledge necessary to develop and run a practical information security management system, in accordance with current international standards. In particular, it aims to:

• provide student with an understanding of current issues in information security and its management;
  
• Teach student a variety of techniques for information security management, including risk assessment and management, and to provide practice in their use;
  
• Provide student with sufficient knowledge to be able to choose between different development techniques, tools and process models for a given information security context;
  
• Make student aware of the policy and technology trade-offs involved in developing information security management systems of sufficient quality;
  
• Give student an understanding of the importance to information security management of risk assessment and management, impact assessment, human factors, and legal and ethical issues.
  
• Equip student with the skills and tools necessary to audit his/her home computer and/or network for information security risk.
  

Additionally, M811 aims to

• provide student with an understanding of the information security risks that he/she faces as an individual;
  
• provide student with sufficient knowledge to be able to manage those risks to be less threatening
  
• provide student with an ability to evaluate current practice within the discipline of information security against legal, regulatory and commercial expectations;
  
• provide student with an understanding of the workings of the profession in terms of progression through professional qualifications;
  
• provide student with the research skills to stay at the leading edge of information security

A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Define the principles of information security in various contexts
2. Describe an information security management system appropriate to a particular organisational context
3. Identify the strengths and weaknesses of different types of information security mechanisms in various contexts.
4. Identify the role of technology in Information Security in various contexts and be able to assess, using technology, the deficiencies of a simple information system and design solutions for its protection.
5. Describe the management roles in defining, enforcing and validating information security​
   

B. Cognitive skills

1. Critically evaluate the information security management system of an organisation.
   
2. Integrate knowledge and skills from a range of approaches to information security and its management​
   

M811-part B aims to provide the skills and knowledge necessary to develop and run a practical information security management system, in accordance with current international standards. In particular, it aims to:

• Provide student with an understanding of current issues in information security and its management;
  
• Teach student a variety of techniques for information security management, including risk assessment and management, and to provide practice in their use;
  
• Provide student with sufficient knowledge to be able to choose between different development techniques, tools and process models for a given information security context;
  
• Make student aware of the policy and technology trade-offs involved in developing information security management systems of sufficient quality;
  
• Give student an understanding of the importance to information security management of risk assessment and management, impact assessment, human factors, and legal and ethical issues.
  
• Equip student with the skills and tools necessary to audit his/her home computer and/or network for information security risk.
  

Additionally, M811 aims to:

• provide student with an understanding of the information security risks that he/she faces as an individual;
  
• provide student with sufficient knowledge to be able to manage those risks to be less threatening
  
• provide student with an ability to evaluate current practice within the discipline of information security against legal, regulatory and commercial expectations;
  
• provide student with an understanding of the workings of the profession in terms of progression through professional qualifications;
  
• provide student with the research skills to stay at the leading edge of information security​​
  

A. Knowledge and understanding

At the end of the module, learners will be expected to:

1.  Define the principles of information security in various contexts
2. Describe an information security management system appropriate to a particular organisational context
3. Describe the provenance of threats, their impact and outline appropriate countermeasures to protect information assets against threats
4. Identify the strengths and weaknesses of different types of information security mechanisms in various contexts.
5. Identify the role of technology in Information Security in various contexts and be able to assess, using technology, the deficiencies of a simple information system and design solutions for its protection.
6. Describe the management roles in defining, enforcing and validating information security
   

B. Cognitive skills

At the end of the module learners will be expected to:

1. Associate a fit-for-purpose information security management system to the management of information security risks
   
2. Explain how to be systematic in the choice of controls that treat specific risks, and how to produce the documentation required by the relevant standards
   
3. Integrate knowledge and skills from a range of approaches to information security and its management
   

C. Practical and professional skills

At the end of the module, learners will be expected to:

1. Apply a fit-for-purpose information security management system to the management of information security risks
   
2. Show how to be systematic in the choice of controls that treat specific risks, and how to produce the documentation required by the relevant standards
   
3. Support management roles in defining, enforcing and validating information security​
   

D. Key transferable skills 

1. Discuss competently a variety of topics related to information security.
   
2. Provide appropriate, effective documentation throughout the info sec life-cycle.
   
3. Critically evaluate information about the development of info sec management systems from a variety of sources.​​

• ​provide students with a broad and practical introduction to the fundamentals of digital forensics, including how general forensic principles and techniques apply to digital investigations
  
• provide students with sufficient knowledge to be able to conduct digital investigation procedures, and skills including evidence handling, note taking and report writing
• provide students with an understanding of how to keep up to date with changing technologies, laws and regulations in digital forensics
• guide students through English and Welsh civil and criminal laws particularly relevant to digital forensic investigations and teach him/her how to find the law in other jurisdictions (national and international)
• present students with the principles of legal report writing
• provide students with an opportunity to answer questions from reviewers of the legal report orally
• Equip students with resources to access templates and documents fro​m professional bodies and industrial practices, and stay at the leading edge of digital forensics.​

​A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Define the role of digital forensics within the larger discipline of forensic science and the appropriate use of scientific methods.
2. Identify the range of applications of digital forensics across ordinary organizations from disciplinary hearings and employment tribunals to civil and even criminal cases.
3. Identify and explain relevant International legislation and understand how to find relevant legislation.​
   

B. Cognitive skills

At the end of the module learners will be expected to:

1. Select and use appropriate concepts, methods, tools and techniques for a given digital forensics event and analyze the results.
   
2. Analyze a given forensic investigation scenario to identify risks and relevant legislation
   
3. Detect how given forensic could affect an organization.
   

C. Practical and professional skills

At the end of the module, learners will be expected to:

1. Demonstrate awareness and understanding of prevailing standards applicable to digital evidence (e.g. ACPO Good Practice Guide for Computer Based Electronic Evidence, Forensic Science Regulator's Standards, and ISO standards) and be able to demonstrate their application in a given context.
   
2. Explain the relevance of digital forensics within both society and an organization as well as the legal and ethical responsibilities of the digital forensic professional.
   
3. Develop a reflective approach to learning.
   

D. Key transferable skills 

At the end of the module, learners will be expected to:

1. Demonstrate good oral and written communication skills appropriate for reporting and defending digital forensics results to both legal and business audiences.
   
2. Reporting and defending digital forensics results to both legal and business audiences using evidence instead of subjective opinions, even in the presence of incomplete information.   ​

• ​Provide students with a broad and practical introduction to the fundamentals of digital forensics, including how general forensic principles and techniques apply to digital investigations
  
• Provide students with sufficient knowledge to be able to conduct digital investigation procedures, and skills including evidence handling, note taking and report writing
• Provide students with an understanding of how to keep up to date with changing technologies, laws and regulations in digital forensics
• Guide students through English and Welsh civil and criminal laws particularly relevant to digital forensic investigations and teach them how to find the law in other jurisdictions (national and international)
• Present students with the principles of legal report writing
• Provide students with an opportunity to answer questions from reviewers of the legal report orally
• Equip students with resources to access templates and documents from professional bodies and industrial practices, and stay at the leading edge of digital forensics.​

​A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Describe how to collect and safely store digital forensic evidence and ensure its integrity to a criminal evidence standard using appropriate concepts, tools, techniques and methods for a given situation.
2. Define how operating system, application software and user controlled behaviours as well as the actions of other investigators can affect the results of an investigation and how these effects can be minimised or avoided.
3. Describe the storage formats and basic physical and logical characteristics of modern computing hardware, software and networks sufficient to identify where forensic artefacts may be found. Identify the rights and responsibilities of all of the parties in a digital forensics investigation, the range of commercial and open source digital forensic tools available and how to find and evaluate new tools.​
   

B. Cognitive skills

At the end of the module learners will be expected to:

1. Critically evaluate digital forensic tools and describe their applicability and limitations.
   
2. Assess the risks of new digital technologies and describe the attributes of a tool required to complete a forensic examination on it.
   

C. Practical and professional skills

At the end of the module, learners will be expected to:

1. Apply the development in new digital forensics technology including the identification of limitations and risks in applying the new technique and the associated new legal issues with respect to the cultural and ethnical impact and societal/business needs.
   
2. Develop a reflective approach to learning.
   

D. Key transferable skills 

At the end of the module, learners will be expected to:

1. Demonstrate good oral and written communication skills appropriate for reporting and defending digital forensics results to both legal and business audiences.
   
2. Reporting and defending digital forensics results to both legal and business audiences using evidence instead of subjective opinions, even in the presence of incomplete information.
   
3. Demonstrate the use of digital forensic imaging and analysis tools and scientific methods as part of a larger investigation.
   
4. Demonstrate working with others to collect and analyze digital forensic data.​​

M816 (A & B) aims to provide the skills and knowledge necessary to develop data management policies, procedures and systems in accordance with current professional practice, approaches and techniques.

In particular, it aims to:

• teach students a variety of principles, practices and technologies for data management across the data life-cycle
• give students the ability to evaluate current practices in data management
• give student an understanding of current and emerging issues in data management
• give students the research skills you need to stay at the leading edge of data management​

A. Knowledge and understanding

1. Data management principles, practices and technologies required to develop policies, procedures and systems that control, protect, deliver and enhance the value of an organisation's data asset.
2. Concepts and techniques associated with data, database, repository and business intelligence administration.
3. Issues relating to ethical and professional conduct for data administrators.
4. Concepts and techniques associated with data integrity, security, quality and recovery.
5. Issues and technologies associated with the use of databases to maintain persistent data in software systems including web applications.​
   

B. Cognitive skills

1. Analyse an organisation's data asset, and develop policies, procedures and systems that control, protect, deliver and enhance the value of the data asset.
   
2. Apply techniques associated with data, database, repository and business intelligence admin​istration.​
   
3. Choose and justify appropriate strategies for data integrity, security, quality and recovery.
   
4. Evaluate different approaches to using databases to maintain persistent data in software systems including web applications.
   
5. Choose and justify appropriate techniques and technologies to develop database​
   

D. Key transferable skills 

1. Discuss competently a variety of topics related to data management policies, procedures and technologies.
2. Critically evaluate information about data management from a variety of sources.
3. Communicate effectively in writing about approaches to managing data.​​

M816 (A & B) aims to provide the skills and knowledge necessary to develop data management policies, procedures and systems in accordance with current professional practice, approaches and techniques.

In particular, it aims to:

• teach students a variety of principles, practices and technologies for data management across the data life-cycle
• give students the ability to evaluate current practices in data management
• give student an understanding of current and emerging issues in data management
• give students the research skills you need to stay at the leading edge of data management​
  

A. Knowledge and understanding

1. Concepts and techniques associated with data integrity, security, quality and recovery.
2. Issues relating to distributed and cloud databases.
3. Concepts and techniques associated with data warehousing: data extraction, change detection and propagation, data cleaning, data integration, and view selection, maintenance and use.
4. Principle data mining techniques and their application.
5. Issues and technologies associated with 'Big data'.
   

B. Cognitive skills

1. Analyse an organisation's data asset, and develop policies, procedures and systems that control, protect, deliver and enhance the value of the data asset.
2. Apply techniques associated with data, database, repository and business intelligence administration.
3. Choose and justify appropriate strategies for data integrity, security, quality and recovery.
4. Evaluate different approaches to using databases to maintain persistent data in software systems including web applications.
5. Choose and justify appropriate techniques and technologies to develop database and data warehouse systems.​
   

C. Practical and professional skills

1. Apply the data management principles, practices and technologies taught in the module to develop policies, procedures and systems for managing data resources in the workplace.
2. Practise basic data, database, repository and business intelligence administration skills in the workplace.
3. Critically evaluate developments in data management practices and technologies.
4. Develop a reflective approach to learning.
   

D. Key transferable skills 

1. Discuss competently a variety of topics related to data management policies, procedures and technologies.
2. Critically evaluate information about data management from a variety of sources.
3. Communicate effectively in writing about approaches to managing data.​

​

​

​

• ​​To impart knowledge and understanding of fundamental concepts of physics likely to be needed by the students for later modules and future careers.
  
• To develop an appreciation of physics' tools and techniques for understanding the real world.
• To develop transferrable problem-solving skills that can be applied in other areas.​
  

A. Knowledge and understanding​​

Upon completing this module, students will be able to:

1. Explain the various important units of physics and the concept of dimensional analysis and the representation and manipulation of physical quantities
2. Outline the laws of classical mechanics
3. Contrast and differentiate among the different types of waves and summarize their properties
4. Explain electric forces and fields and summarize their properties
5. Illustrate and explain basic passive electric circuits
   
   

B. Cognitive skills

Upon completing this module, students will be able to:

1.  Identify concepts and quantities in physics precisely beyond what is used in everyday language.
2. Apply strategies for solving problems in physics in different situations.
3. Use vector algebra to the study of mechanics in two dimensions.
4. Analyze passive electric circuits.
5. Analyze wave propagation in different materials.​

C. Practical and professional skills

Upon completing this module, students will be able to:

1. Use and interpret different types of graphs to display the relationship between variables
2. Analyze the forces of static and dynamic bodies in simple mechanical systems
3. Calculate the velocity and acceleration of bodies in different types of plane motion
4. Determine basic parameters of waves propagating in different materials
5. Calculate voltages and currents in passive electric circuits​

D. Key transferable skills 

Use the learning Management System (LMS) effectively to improve own learning performance.

1. Demonstrate active participation and contribution to classroom discussions.
2. Improve own learning and performance through self-reflection.
   
3. Demonstrate effective communicate about technical matters.​​
   

A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Acquire the fundamental concepts and basic knowledge of calculus.
2. Find and interpret the derivatives of power, exponential, logarithmic and trigonometric functions.
3. Get the intuitive knowledge of critical points of a function and optimization problems.
4. Find and interpret the integral of functions.
5. Use application integration to obtain the area between curves and the average value of functions.
   

B. Cognitive skills

At the end of the module, learners will be expected to:

1. Develop techniques of problem solving.
2. Apply differentiation to problems such as related rates, graphing and optimization.
3. Manipulate the integration techniques theoretically and numerically.
   

C. Practical and professional skills

At the end of the module, learners will be expected to:

1. Carry out calculations orally and mentally.
2. Analyze mathematical models such as equations, formulas, graphs, tables, functions, and/or figures, and draw inferences from them related to applied calculus.
3. Apply the mathematical skills required in performing operations and/or problem solving related to applied calculus.
4. Write a verbal interpretation of the derivative as a rate of change in the context of an application.
   

D. Key transferable skills

At the end of the module, learners will be expected to:

1. Build their understanding of mathematical modeling and/or use functions and data to model real-world situations.
2. Learn both the skills and techniques of calculus, as well as the applications of calculus.
3. Communicate more effectively with peers and teaching staff.​​
   ​​
   

​

​

A. Knowledge and understanding

At the end of the module, learners will be expected to:

A.1. Solve a constant coefficient second order linear initial value problem with driving term exponential time's polynomial.

A.2. Perform calculus operations on vector-valued functions, including derivatives, integrals, curvature, displacement, velocity, acceleration, and torsion.

A.3. Compute Fourier coefficients, and find periodic solutions of linear ODEs by means of Fourier series.

B. Cognitive skills 

At the end of the module, learners will be expected to:

B.1. Judge if the results of ODEs solutions are reasonable, and then interpret and clearly communicate the results.

B.2. Think critically by setting up and solving application problems involving double and triple integrals.

B.3. Demonstrate ability to think effectively to interpret and use functions of several variables.

C. Practical and professional skills

At the end of the module, learners will be expected to:

C.1. Utilize Delta functions to model abrupt phenomena, compute the unit impulse response, and express the system response to a general signal by means of the convolution integral.

C.2. Locate and use information to solve calculus problems in several variables.

C.3. Competence in solving problems related to vectors in 2- and 3- dimensions and their applications.

C.4. Work effectively with others to complete homework and class assignments.

D Key transferable skills

At the end of the module, learners will be expected to:

D.1. Analyse real world scenarios to recognize when ordinary differential equations (ODEs) or systems of ODEs are appropriate.

D.2. Demonstrate the ability to communicate with colleagues on the topics of ODEs and systems of ODEs

D.3. Formulate problems about the scenarios, creatively model these scenarios (using technology, if appropriate) in order to solve the problems using multiple approaches.

D.4. Apply the computational and conceptual principles of calculus to the solutions of real-world problems.

D.5. Recognize ODEs and system of ODEs concepts that are encountered in the real world, understand and be able to communicate the underlying mathematics involved to help another person gain insight into the situation​

The aims of the course in context are:

• Provide basic understanding of graphics software literacy.
• Gain a fundamental knowledge of Adobe Photoshop, Adobe Illustrator and Adobe Indesign software.
• Learn the difference between vector and raster design.
• Give exposure to digital media in relation to print design.
• Enrich students' analytical thinking and design problem solving capacities through digital media.

​A. Knowledge and understanding

On completion of the course students will be able to:

1. Provide basic understanding of graphics software literacy.
   
2. Give students exposure to digital media in relation to various print design applications.
   
3. Learn the difference between vector and raster design.
   
4. Gain a fundamental knowledge of Adobe Photoshop, Adobe Illustrator and Adobe Indesign software.​
   

​​This course provides a thorough overview of the interface, tools, features, and production flow for using Premiere Pro. The course is an ideal combination of instructor-led demonstration and hands-on practice for getting to know this revolutionary nonlinear video-editing application.

The course focuses on the basic editing functions while familiarizing the students with the user interface. It also allows them to use Premiere Pro's powerful real-time video and audio editing tools to give them precise control over virtually every aspect of the production.

The second part of the course is full hands-on practice of Adobe after effects which would allow the students to deliver cinematic, visual effects and motion graphics faster than ever before with new Global Performance Cache, extend their creativity with built-in text and shape extrusion, new mask feathering options, and get into motion graphics.

​A. Knowledge and understanding

On completion of the course students will be able to:

1. Be familiar with the standard digital video workflow
   
2. Enhance the workflow with high-level features
   
3. Incorporate Adobe® Creative Cloud into the post production workflow
   
4. Understand the Adobe Creative Cloud workflow
   
5. Have a good understanding of the Nonlinear editing workflow in Premiere Pro CC
   
6. Be familiar with the interface, tools, features, and production flow for Premiere Pro CC and all other production applications from Adobe.
   
7. Know a powerful real-time video and audio editing tools that gives precise control over virtually every aspect of any production.
   
8. Freely combine any type of video media, from video shot on a phone to raw 5K.
   
9. Perform an advanced editing techniques
   
10. Add video effects and transitions to the production.
    
11. Have a good understanding of color grading and color correction with adobe premiere pro CC.
    
12. Have a good understanding and practice of the compositing techniques
    
13. Know exporting techniques ​
    

B. Cognitive skills

1. Creating a storyboard (i.e. a visual map for your digital video project).
   
2. Importing multimedia elements into a digital video project.
   
3. Adding multimedia elements to the timeline.
   
4. Splitting/cutting video clips.
   
5. Extending frame rate duration of video/picture portions.
   
6. Combining/joining different video clips.
   
7. Synchronizing audio clips with a recorded video lesson.
   
8. Changing videos appearance using video effects and transitions.
   
9. Publishing videos in a format playable in media players.
   
10. Understand the Fundamentals of Motion Graphics
    
11. Getting to Know the Workflow of Motion graphics and visual effects production​
    

C. Practical and professional skills

Adobe Premiere pro

1. Touring Adobe Premiere Pro Creative Cloud
   
2. Setting up a Project
   
3. Importing Media
   
4. Organizing Media
   
5. Mastering the Essentials of Video Editing
   
6. Working with Clips and Markers
   
7. Adding Transitions
   
8. Performing Advanced Editing Techniques
   
9. Putting Clips in Motion
   
10. Multicamera Editing
    
11. Editing and Mixing Audio
    
12. Sweetening Sound
    
13. Adding Video Effects
    
14. Improving Clips with Color Correction and Grading
    
15. Exploring Compositing Techniques
    
16. Creating Titles
    
17. Managing Your Projects
    
18. Exporting Frames, Clips, and Sequences

​​​The course aims to:

• Introduce basic notations used in  discrete Mathematics associated with information and communication technology
• Teach the rudiments of elementary mathematical reasoning.
• Prepare students for the theoretical parts of further courses in information technology.
• Explain logic from a mathematical perspective and relating it to computer applications.
• Introduce set theory, relations, functions, graphs, equivalence relations, and partial orderings.
• Provide concepts of permutation, combination and any other counting techniques.​
  

A. Knowledge and understanding

Students will be able to:

1. Identify propositional logic, logical equivalence, predicates and quantifiers.
2. Describe the Integers and division functions, prime number and prime factorization, least common multiple and highest common factors.
3. Define sets, functions and binary relations, their properties and representations. Know the major types of binary relations on a set, equivalence relations and partial orderings.
4. Use matrices to represent relations, graphs and trees.
5. Recognize basic properties of counting techniques using permutation and combination properties. ​

B. Cognitive skills

Students will be able to:

1. Deal with mathematical and logical arguments and carry out mathematical and logical manipulations.
2. Acquire a good understanding of the concepts and methods of discrete mathematics described in detail in the syllabus.
3. Be familiar with mathematical notations related to computer science.​

C. Practical and professional skills

Students will be able to:

1. Prove any simple mathematical theory using logic laws
2. Use any or all of the previous tools in a significant information and communication technology application such as cryptography.
3. Apply combinatorial principles and discrete mathematical structures that are central to mathematics and information technology.​

D. Key transferable skills

Students will be able to:

1. Demonstrate study skills at a level appropriate to higher education, such as timetabling study; read critically for meaning and take effective notes; and use study aids such as dictionaries and glossaries;
2. Present  and communicate basic mathematical and logical arguments; communicate appropriately with their tutor and other students using email and online conferences;
3. Locate information on a given subject from the World Wide Web​
   ​
   

​The course aims to:

• Extend the students' basic mathematical awareness and skills in matrices and matrix operations.
• Give the study skills necessary for students to be able to solve system of linear equations.
• Provide a range of useful ideas such as linear combinations and linear independence.
• Present some important mathematical terms such as span, basis and dimensions.
• Upgrade the concept of linear transformation necessary for other compulsory technology and communication modules.
• Give a feeling for the mathematical approach to the study of computer science. 
  
  

A. Knowledge and understanding

Student will be able to:

1. Define and classify type of matrices and perform matrix operations.
2. Solve problems in information systems and communication using matrix techniques.
3. Use and apply linear algebra knowledge and concepts to information technologies and computing.
4. Be familiar with different terminologies in linear algebra and matrix transformation.
5. Acquire technical material, effectively present it and objectively evaluate other technical materials in linear algebra.​

B. Cognitive skills

Students should be able to demonstrate that they can:

1. Produce descriptions and explanations of the different types of matrices and linear operations.
2. Apply their understanding of the studied ideas in linear algebra to coding problems, encryption and decryption.
3. Use knowledge gained from the module to help them to understand new unfamiliar matrix operations. ​

C. Practical and professional skills

Students should be able to:

1. Communicate effectively in English and Arabic in a variety of contexts and media.
2. Analyze a mass of information and carry out an appropriate analysis of the problem material.
3. Express a problem in mathematical terms and carry out an appropriate analysis.
4. Reason critically and interpret information in a manner that can be communicated effectively.
5. I​ntegrate and link information across course components.

D. Key transferable skills 

Students should be able to demonstrate that they can:

1. Communicate complex information, arguments and ideas effectively and without plagiarism on a range of topics relating to linear operations.
2. Perform calculations to find inverse of a matrix, use and manipulate simple algebraic calculations to solve linear system of equations.
3. Use technology to find a span and a basis for a vector space.
4. Enhance existing numerical ability.
5. Work effectively as part of a group in solving any complicated mathematical problems.​​​
   

​

A. Knowledge and understanding

At the end of the module, learners will be expected to:

1. Use a variety of methods for exploring, summarizing and presenting data.
2. Have knowledge and understanding of basic probability models and their use for modelling discrete and continuous data.
3. Realize the different probability distributions types, their structures and standards.​

B. Cognitive skills

At the end of the module learners will be expected to:

1. Apply mathematical and statistical manipulation and calculation on choices of model and analyses resulting from them.
2. Solve practical problems by formulating problems in a statistical framework and applying appropriate statistical techniques.
3. Be able to interpret the results of a statistical data analysis and evaluate statistical evidence.​
   
   

C. Practical and professional skills

1. Apply mathematical and statistical concepts and principles.
2. Analyse and evaluate criteria and specifications appropriate to specific problems and plan strategies for their solutions.
3. Use information technology with confidence to acquire and present mathematical and statistical knowledge and data, to model and solve problems and to develop mathematical and statistical insight.
4. Demonstrate their understanding of descriptive statistics by practical application of quantitative reasoning and data visualization.​
   ​
   

D. Key transferable skills

At the end of the module, learners will be expected to:

1. Apply statistical modelling and analysis techniques to a wide range of practical problems.
2. Analyse and to evaluate practical problems involving statistical data and plan strategies for their solution.
3. Communicate in writing about statistical and probability modelling, communicate relevant information accurately and effectively, using a form, structure and style that suits the purpose.
4. Use mathematical and statistical software with confidence.
5. Acquire further knowledge with little guidance or support.​​
   
   

​

The course will develop and improve the students' capability in multimedia by engaging them to expand their experiences in creating, writing and directing in the following fields: cinema, advertising, TV, video clips and online.

The students will be practicing in the three basic columns from preproduction to production to post production which are the basic principles of TV and Cinema, by working and creating a good content/ idea, script, to production design, by the choice of music and cast, and finally by finalizing the project by a dynamic editing and graphics (if needed) into the final step which is the distribution/ or posting online.

The course is an ensemble of Artistic and technical craft of film and TV directing, starting by the scripting, then developing storyboards and shot list, and the director's collaboration with production crew, actors/ presenters/ singers and clients on set.​​

Course MT210 will be helping the students to practice (Chroma, Transition, scriptwriting, storytelling, continuity, filming and editing) techniques in TV, cinema production and online​​

​

A. Knowledge and Understanding

A1. Creating a concept

A2. Get familiar with using the camera: color, settings, color temperature measurement, format and Chroma. Defining the Framing rolls in the shot: Close up, long shot, Extreme long shot, etc. ...

A3. Creating a one-minute ad/promo

A4. Pre-production- Postproduction and Postproduction planning.

Rehearsing with actors/presenters/ Guiding the actors on set. Visualization of the scene design/Collaborating with the crew

B. Cognitive Skills

B1. Filming & TV Production Roles (Departments)

Foundations of television and film production:
Director and key personnel

B2. How to use the camera movement and transitions.

B3. Production design. And Preproduction meetings/ Rehearsing with actors.

B4. The Framing by the Placement of the subject in relation to other objects.

B5. Character and Script Analysis
and Script Breakdown

B6. Visualization of scene. The design

B7. Directing the actors on set/ Postproduction planning

C. Practical and Professional Skills

C1. Writing a script for a short movie or ad

C2. Directing any projects.

C3. Employ technical and artistic skills needed to create videos projects that communicate ideas for specific target audience and for various design applications.

C4. Use effectively and creatively the camera and the edit in creating beautiful concept and stories.

C4. Write and create short stories and concepts and editing the rushes with the continuity needed to finalize the production.

C5. Work in the field.

D. Key Transferable Skills

D1. Create an idea, write it, pre-production and film it and finally edit it

D2. Create a short show reel of 30 sec, 1 min and 2 min video projects finalized in a professional way.

D3. Create Solutions according to types of shooting problems.

D4. Demonstrate an understanding of the shooting​

​​Students are going to have a good knowledge and hands on practice on one of the most used applications for 3d modeling, texturing, animation, rendering and visual effects to the media production.​​

​

A. Knowledge and Understanding

A1. Understanding the 3D environment and workflow

A2. Learning the different methods of modeling within 3Ds Max

A3. Understanding the different deformation tags and modifiers

A4. Understanding Shaders and Textures within the material editor

A5. Learning The principals of animation

A6. Understanding the rendering process

B. Cognitive Skills

B1. Have a better knowledge about the industry and in creating 3d models and animation.

B2. The ability to learn and understand the different types of 3d outputs

B3. Understanding the Pipeline for production of movies and Ads

C. Practical and Professional Skills

C1. Knowing the basics of 3Ds Max

C2. Modeling

• Polygonal Modeling
• Spline Modeling
• Importing Vectors to 3Ds Max

C3. Lighting – Camera - Rendering

C4. Rendering

D. Key Transferable Skills

D1. Using Adobe Photoshop with 3Ds Max.

D2. Using Adobe Illustrator with 3Ds Max.

D3. Using Adobe After Effects with 3Ds Max.

D4. Using Vray for Advanced Rendering with 3Ds Max.​

​

• Learning the web environment.
• Understanding of the internet world, the web and the connections.
• An introduction to the platforms, screen sizes and responsiveness.
• Learn about the website coding techniques and visualizations.
• Learning the Search Engine Optimization
• Learn about UI and UX execution.

​​​

​

A. Knowledge and Understanding

A1. Get familiar with Web Browsers, Mobile Browsers.

A2. Recognize and manipulate different platforms and screen sizes.

A3. Know how web servers compile the code into a visual experience.

A4. Brief history ofall the e-Digital experience.

B. Cognitive Skills

B1. Learn web standards.

B2. Learn website coding, html.

B3. Learn website styling, CSS.

B4. Learn the mobile first design.

B.5. Learn the grid based development

B.6. Understand SEO techniques and how to reach the best SEO standards

C. Practical and Professional Skills

C1. Create a complete mobile app schema.

C2. Develop a fully functional Android Mobile app.

C3. Identify and communicate a visual design UI and experience.

C4. Learn how to add SEO items to increase website/app visibility

D. Key Transferable Skills

D1. Understand how to read a website code and modify it.

D2. Design a website knowing now how the development process goes.

D3. Understand the Multimedia Market.

D4. The student will be able to make a project from scratch.​​

​

A. Knowledge and understanding

B. Cognitive skills

C. Practical and professional skills

D.3. Organise your study time, study independently, exploit feedback and meet deadline​

​

​​​A. Knowledge and understanding​

At the end of the module, learners will be expected to: 

A.1. Demonstrate understanding of techniques for analysing and interpreting data. 

A.2. Realize time series data, trend and seasonality, additive and multiplicative models, transforming time series, moving averages, estimating the trend, seasonal and irregular components. 

A.3. Define the concepts of multivariate data, scatterplots, matrix scatterplots and profile plots, mean vectors and the covariance matrix, standardisation and the correlation matrix.​​

B. Cognitive skills ​

At the end of the module, learners will be expected to: 

B.1. Apply mathematical and statistical manipulation and calculation on choices of model and analyses resulting from them.

 B.2. Assemble relevant information for proofs and construct appropriate mathematical arguments, and exercise judgment in selection and application of a wide range of​ mathematical and statistical tools and techniques. 

B.3. Represent groups in multivariate data and measure the separation between and withingroups covariance matrices​

C. Practical and professional skills

At the end of the module, learners will be expected to: 

C.1. Apply Markov chain simulation, burn-in, practical Bayesian data analysis with MCMC; and interpret MCMC output. 

C.2. Analyse objective and subjective probability, Bayes’ theorem. Prior distributions, the likelihood, posterior distributions. 

C.3. Gain membership of the Royal Statistical Society and the Institute of Mathematics such as London Mathematical Society.

D Key transferable skills​

At the end of the module, learners will be expected to: 

​D.1. Apply statistical modelling and analysis techniques to a wide range of practical problem such as simple, Holt and Holt-Winters exponential smoothing, autocorrelation and prediction, the correlogram, tests for zero autocorrelation, prediction errors. 

D.2. Analyse and evaluate practical problems involving statistical data and plan strategies for their solution. 

D.3. Use professional mathematical and statistical software with confidence. 

D.4. Communicating statistical ideas clearly and succinctly. 

D.5. Acquire further knowledge with little guidance or support.​​​

​

• Learning the mobile environment.
• Understanding of the internet world, the mobile apps and the connections.
• An introduction to the platforms, screen sizes and responsiveness.
• Learn about the mobile coding techniques and visualizations.
• Learn about UI and UX execution.​
  
  

​

A. Knowledge and Understanding

A1. Get familiar with Web Browsers, Mobile Browsers.

A2. Recognize and manipulate different platforms and screen sizes.

A3. Know how web servers compile the code into a visual experience.

A4. Brief history of all the e-Digital experience.

B. Cognitive Skills

B1. Learn web standards.

B2. Learn mobile coding platforms technologies

B3. Learn coding using HTML/CSS.

B4. Learn the mobile first design.

B5 Understand SEO techniques and how to reach the best SEO standards.

C. Practical and Professional Skills

C1. Create a complete mobile app schema.

C2. Develop a fully functional Android Mobile app.

C3. Identify and communicate a visual design UI and experience.

C4. Learn how to add SEO items to increase website/app visibility

D. Key Transferable Skills​

D1. Use HTML/CSS to create a mobile app on Apache Cordova

D2. Build and Package an app with Cordova

D3. Understand the Multimedia Market.

D4. The student will be able to make a project from scratch.​

​​​​Students are going to have a good knowledge and hands on practice on one of the most used applications for 3d modeling, texturing, animation, rendering and visual effects to the media production.

​

A. Knowledge and Understanding

A1. Understanding the 3D environment and workflow

A2. Learning the different methods of modeling within 3Ds Max

A3. Understanding the different deformation tags and modifiers

A4. Understanding Shaders and Textures within the material editor

A5. Learning The principals of animation

A6. Understanding the rendering process

B. Cognitive Skills

B1. Have a better knowledge about the industry and in creating 3d models and animation.

B2. The ability to learn and understand the different types of 3d outputs

B3. Understanding the Pipeline for production of movies and Ads

C. Practical and Professional Skills

C1. Knowing the basics of 3Ds Max

C2. Modeling

• Polygonal Modeling
• Spline Modeling
• Importing Vectors to 3Ds Max

C3. Lighting – Camera - Rendering

C4. Rendering

D. Key Transferable Skills

D1. Using Adobe Photoshop with 3Ds Max.

D2. Using Adobe Illustrator with 3Ds Max.

D3. Using Adobe After Effects with 3Ds Max.

D4. Using Vray for Advanced Rendering with 3Ds Max.​​

​

• Conduct in depth analyses, research and studying of packaging dielines and materials
• Develop knowledge, creative and imaginative use of various layout designs
• Encourage experimenting new possibilities with traditional and modern dielines
• Develop the skills to adapt a brand image to different packaging designs
• Understand the package design process from concept to manufacturing​​
  
  

​

A. Knowledge and Understanding

B. Cognitive Skills

B1. Have the critical thinking in packaging layout and design

B2. Value the importance of the process

B3. Have the critical thinking in dieline construction.

B4. Understand the importance of applying a brand image to packaging design

C. Practical and Professional Skills

C1. Construct different dielines

C2. Design a complete package from concept, layout and design to fabrication

C3. Apply dielines to different materials

C4. Apply branding to various dieline structures and materials

D. Key Transferable Skills

D1. Design the best dieline that promotes and enhances a brand image.

D2. Construct different styles of dielines

D3. Create a layout and design that best fits the dieline and brand image

D4. Execute a complete packaging project