Faculty of Business Studies

Course Title

Intermediate financial accounting

Course Description

The module will help candidates to understand different types of company from their formation, company financial accounting, the regulatory framework in which they operate, and their role in the context of market economies, law, and society. Candidates will also gain an understanding thoroughly different items of statement of financial positions (i.e., Assets, liabilities, and owners’ equity), and the relevant accounting policies and procedures related to recognizing these items.

Course Objectives

​​​This module enables students to:

1. measure, record, report, and analyse the financial effect of complex IFRS regulations on financial reporting for corporate entities
2. calculate and report earnings per share for a corporation.
3. measure, record, and report the financial effects of applying different policies and procedures in recognizing assets, liabilities, and owners’ equity.
4. define and apply the revenue recognition principle.
5. measure, record, report and discuss the financial effect of leases for both lessees and lessors
6. prepare a statement of cash flows.
7. explain full disclosure.
8. recognize and analyse an ethical problem occurring in a business and present a well-developed written response.
   

Course Outcomes

A. Knowledge and understanding
At the end of the module, learners will be expected to:
A1: Define the basic elements of financial statements.
A2: Mention the basic policies and procedures related to the recognition of different accounting statements’ elements.
A3: Demonstrate how to account for revenue recognition



B. Cognitive skills
At the end of the module learners will be expected to:
B1: Evaluate the process of selecting and presenting information relating to balance sheet, income statement, and statement of cash flows.
B2: Discuss a reasoned argument to the solution of familiar and unfamiliar problems relevant to financial statements.
B3: Judge the process of selecting and presenting information relating to revenue recognition.​




C. Practical and professional skills


At the end of the module, learners will be expected to:
C1: Prioritize the major classifications of the balance sheet and income statement items.
C2: Interpret and review statement of cash flows.
C3: Display different methods of revenue recognitions.
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D. Key transferable skills 


At the end of the module, learners will be expected to:
D1: Develop capability of teamwork and collaborative behaviours.
D2: Adapt accounting concepts to revenue recognition.
D3: Complete work independently and in teams.

Course Title

Accounting Information Systems

Course Description

This course is the first module to introduce the domain of information systems in accounting. This is a Level 6 course and students need to have a good knowledge of financial accounting, obtained through Levels 4 and 5 accounting modules. Thus, it is strongly recommended that students study this course after studying Financial/Management accounting (B291 and B292).

Course Objectives

​​​​This course is designed to present an understanding of accounting information systems and their role in the accounting environment. Particular attention is paid to transaction cycles and internal control structure. The three broad aims of the course are to provide students with:  


1. an understanding of the purpose and role of accounting information systems within contemporary organisations. 
2. an awareness of the way in which internal controls and technology interrelate with accounting information systems.

an understanding of the real-life problems of designing, implementing and using accounting information systems and its sub-cycles.

Course Outcomes

A. Knowledge and understanding

A1: Explain what an accounting information system is and describe the basic function it performs. 

A2: Demonstrate understanding of the role and importance of accounting information systems in the various types of business and other organisations.

A3. Identify information system documentation techniques and their use to understand, evaluate, and document an accounting information systems.

A4. Explain the difference between database and file-based systems.

A5: Discuss the relational database systems and informatively analyse and interpret accountant’s role of database systems development.

A6: Describe the basic business activities and related data processing operations performed in the accounting cycles. 

A7: Identify and explain control procedures. 

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B. Cognitive skills

B1: Review and illustrate the purpose, context and functions of accounting information systems in business practices.

B2: Critically assess the impact and effective use of information systems in organisations for competitive advantage.

B3: Explain, analyse and apply the mechanism of system documentation techniques in the accounting cycle.

B4. Compare approaches to AIS including Enterprise Information, Enterprise Resource Planning, etc.

B5- Formulate a vision of the future and explain the evolving importance of AIS and Internal Controls due to the guidance and direction of Public Company Accounting Oversight Board (PCAOB) pronouncements.


 

C. Practical and professional skills

C1: Prepare system documentation, and use data flow diagrams and flowcharts to understand, evaluate, and document information systems.

C2: Design, implement, and effectively use relational database systems using MS-Access ​


 


D. Key transferable skills.

D1: Crucial participating in systems analysis and design.

D2: Accounting systems are studied from an accounting cycles perspective, emphasizing the nature and relevance of accounting internal controls and the relationship of accounting systems to the functional areas of accounting.

Course Title

Principles of Auditing & Assurance Services

Course Description

The course describes the role of the public accountant, professional standards, professional ethics, legal liability, audit evidence and documentation, audit planning internal control, audit sampling & procedures to audit the financial statements. This course thus aims to provide an introduction to the principles and practices of auditing. It provides students with a sound understanding of fundamental auditing concepts and procedures, and the application of auditing standards. Accordingly, the course provides a foundation for students, who intend pursuing a specialised pathway in the auditing profession, as well as those who will pursue careers in accounting and other disciplines where principles of risk assessment, systems control and evaluation, and transaction testing are important. While the course focuses mainly on the practical application of an external financial audit.

Course Objectives

​​​​This is an AOU based course. The goals of the providers of information may run somewhat counter to those of the users of information. Accordingly there is recognition of the social need for independent public accountants-individuals of professional competence and integrity who can tell us whether the information that we use constitutes a fair picture of what is really going on.
On successful completion of BS312 course, students should be able to: 1) Determine an understanding of Certified Public Accountants, Professional standards, and Fundamental audit concepts. 2) Apply a range of audit procedures. 3) Apply auditing standards. 4) Demonstrate an understanding of the legal context within which auditing occurs.​

Course Outcomes

A. Knowledge and understanding

A1 :  Awareness and understanding of the role of the public accountant , audit standards, ethics , liability , audit evidence , documentation , audit planning, internal control , audit sampling

A2: Demonstrate the ability to audit financial statements based on the standards and procedures A3:  Audit of The Sales and Collection Cycle. A4: Audit of The Acquisition and Payment Cycle

 

B. Cognitive skills

B1: Understand the purpose of auditing and be able to investigate and identify procedures Plan the audit, investigate evidence & identify procedures. B2: Acquire understanding of the audit standards and how to apply them in the audit process B3: Be able to distinguish between the different types of audit reports and which report is mostly applicable for each situation.

B4: Be able to identify the environmental influences that might impact the auditor’s plan and opinion.

 

C. Practical and professional skills

C1: Perform basic audit based on auditing standards & GAAP.

C2: Perform audit procedures

C3: Establish a relationship between the audit process and environmental influences

 

D. Key transferable skills.

D1: Select appropriate procedures for auditing financial statement accounts

D2: Prepare an audit program of a typical firm

D3: Ability to dig out evidence from a variety of sources in order to achieve the specific audit objectives of financial statement accounts. 

Course Title

Financial Accounting

Course Description

This module aims to teach students the fundamentals of financial accounting. Students will gain an understanding of how to prepare the basic financial statements, based on application of the accounting concepts and principles, as well as how to analyze the financial statements information, and calculate and interpret critical financial ratios that will help company stakeholders make rational decisions. This module is obligatory for all students of Faculty of Business Studies.

Course Objectives

​​This module aims to provide students with the essential principles of measuring the financial performance of companies and improving financial planning. Students will gain an understanding of how to prepare the basic financial statements, based on application of accounting concepts, regulations and principles, as well as how to analyse the financial statements information that will help company stakeholders make rational decisions.

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Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:

A1 : Demonstrate awareness and understanding of the role of accounting in business and other organisations and of its theory, principles, concepts, practices, techniques, ethics, limitations, and techniques central to bookkeeping and accounting.
A2:  Demonstrate the ability to prepare financial statements based on application of accounting concepts, regulations and principles.



B. Cognitive skills
​​
At the end of the module learners will be expected to:
B1: Knowledge of the basic accounting equation, the basic financial statements and the information conveyed in each of the statements.
B2: Apply the steps of the accounting cycle for service and merchandising companies. 
B3: Apply and demonstrate end-of-period adjusting process required to prepare financial statements.





C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Manage transactions and events, and maintain accounting records as required for bookkeeping and accounting.


C2: Reflect on basic financial statements based upon Generally Accepted Accounting Principles.


C3: Develop the general practical and professional skills of financial accounting that can be used for personal and career goals.






D. Key transferable skills 


​At the end of the module, learners will be expected to:

D1: Gain knowledge and skills to use simple mathematics for the purpose of calculations in bookkeeping, accounting and preparing/analysing financial statements, including basic ratio analysis.

Course Title

Managerial Accounting

Course Description

This module aims to teach students the fundamentals of managerial accounting. Students will gain an understanding of concepts and applications of managerial accounting, Moreover, students will learn how to prepare and use the accounting information for internal planning and control purposes, as well as using it to make informed managerial decisions. This module is obligatory for all students of the accounting track.

Course Objectives

​​This module aims to provide students with the essential principles of measuring management performance and the use of accounting information for internal planning, control and decision making purposes. ​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate understanding of the different types of costs and how they behave, and understanding cost-volume-profit relationships.
A2: Demonstrate understanding of different types of budgets and how to prepare budgets and understanding of standard costs and variances analysis process
A3: Demonstrate understanding of responsibility accounting and management’s decision-making process.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Knowledge of the different types of costs and how they behave, and how to apply cost-volume-profit analysis 
B2: Analyse the budgetary process and illustrate in detail the methods of preparing budgets for planning and control purposes.
B3: Analyse the features of responsibility accounting and understand differences between responsibility centres and explain the relevant and reliable information to be used by management in making decisions.




C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1: Apply different cost classifications transactions and use cost-volume-profit analysis and contribution analysis in different decisions


C2: Reflect on different budgets and calculate the main variances used in variance analysis.


C3: Recognize different responsibility centres and make the differential analysis required to apply different decisions based on relevant information.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Develop effective written and oral communication skills relevant to managerial accounting.

Course Title

Arabic Communication Skills III

Course Description

AR113 is a three credit hour university requirement. It aims at developing students’ skills in text analysis and literary appreciation. Students are introduced to the principles of accurate pronunciation and sound reading of texts. The course also provides training in Arabic rhetoric and literary genres.

Course Objectives

​​​​



1. Presenting new aspects of Arab culture through studying the works of ancient and modern writers.
2. Developing students’ research skills and methodologies.
3. Training students to develop reports and write articles effectively.
4. Enhancing literary expression skills and techniques.
5. Understanding the cultural and historical context of literary works.
6. Analyzing the relationship between literature and social and cultural developments.
7. Developing the ability to present opinions in a logical and specific manner.
8. Promoting critical interaction with literary texts.
9. Deepening students’ understanding of the relationship between literature and research and applying this relationship effectively.​​​​

Course Outcomes

​A. Knowledge and Understanding



A1: Demonstrate an understanding of various literary genres and their cultural and historical contexts.
A2: Explain the principles of Arabic rhetoric and their application in literary analysis.
A3: Identify and describe the characteristics of different Arabic literary genres.


B. Cognitive Skills


B1: Critically analyze and interpret a range of Arabic literary texts.
B2: Apply rhetorical techniques in the analysis of literary texts.
B3: Engage in critical thinking to articulate well-reasoned arguments about literary works.


C. Practical and Professional Skills


C1: Demonstrate proficiency in sound reading techniques to enhance comprehension and fluency.
C2: Apply principles of accurate pronunciation in the oral reading of Arabic texts.
C3: Compose clear and coherent analytical essays on literary topics, utilizing appropriate terminology and concepts.


D. Key Transferable Skills


D1: Develop an appreciation for diverse literary genres and their contexts, fostering a lifelong engagement with literature.
D2: Actively participate in discussions on literature, demonstrating openness to various viewpoints and interpretations.
D3: Utilize analytical skills in both written and oral communication, applicable across academic and professional settings.

Course Title

Exploring innovation and entrepreneurship (A)

Course Description

This module provides students with a broad foundation in innovation and entrepreneurship. The course is composed of two parts A and B. Students will be introduced to core concepts of entrepreneurship and innovation. This module will focus on the skills required to create teams, build networks and to secure the necessary resources in the context of an innovative, entrepreneurial venture.

Course Objectives

​​​​​B205A academic aim is to introduce students to number of fundamental concepts and theories of entrepreneurial innovation. It also re-apply some generic business and management concepts in an entrepreneurial and innovation-related concept, with the aim of providing the necessary foundations for interested students to progress to a more in-depth study of specialist topics within this subject area during their level 3 studies. 


Study and employment skills will be integrated into the learning activities, with a particular focus on digital literacy, creative thinking and problem solving, team-working, persuasive communication and more general personal development and enterprise-related skills.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1:  Demonstrate different forms of innovative and entrepreneurial practice around the world and at different scales, including: technological and social innovation; commercial and social enterprise; independent and corporate entrepreneurship.
A2: Demonstrate different research perspectives on innovation and entrepreneurship, recognising that these subjects can be studied at multiple levels of analysis.
A3: Critical understanding of core theories, concepts and frameworks that have been applied to innovation and entrepreneurship, with a particular focus on their implications for practice.
A4: Comparative understanding of the relationship between innovation and entrepreneurship, both at a conceptual and a practical level.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Conceptual understanding of the key components of innovative and entrepreneurial processes and practices kinds (i.e., in comparison with more routinised approaches)
B2: Apply appropriate innovative and entrepreneurial approaches that are likely to be appropriate in particular organisational contexts.





C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1: As an independent learner, identify, search for and pursue entrepreneurial opportunities, with the aim of creating sustainable business models.
C2: As an independent learner, negotiate, influence, and gain legitimacy in an entrepreneurial setting.
C3: Critically engage in creative problem-solving.
C4: Recognise effective networking and persuasive communication skills.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: As an independent learner, work constructively and ethically in entrepreneurial settings, which may be characterised by ambiguity, complexity and open-ended challenges.
D2: Display resilience and an on-going capacity to learn from direct personal experiences, and those of others.
D3: Collaborate and work in a team context while acquiring coordination and time management skills.

Course Title

Exploring innovation and entrepreneurship (B)

Course Description

This module provides students with a broad foundation in innovation and entrepreneurship. The course is composed of two parts A and B. Students will be introduced to core concepts of entrepreneurship and innovation. This module will focus on the skills required to create teams, build networks and to secure the necessary resources in the context of an innovative, entrepreneurial venture.

Course Objectives

​​​​B205B academic aim is to review number of fundamental concepts and theories of entrepreneurial innovation introduced in Part I of the course. It also re-applies some generic business and management concepts in an entrepreneurial and innovation-related concept. 

a comparative study of innovation and entrepreneurship in different contexts (Block 3), a simulated experience of entrepreneurial team-working and innovation (Block 4) and an opportunity for reflection and integration (Block 5).  Study and employment skills will be integrated into the learning activities, with a particular focus on digital literacy, creative thinking and problem solving, team-working, persuasive communication and more general personal development and enterprise-related skills.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1:  Demonstrate systematic knowledge of different forms of innovative and entrepreneurial practice around the world and at different scales, including: technological and social innovation; commercial and social enterprise; independent and corporate entrepreneurship.
A2: Demonstrate critical understanding of different research perspectives on innovation and entrepreneurship, recognising that these subjects can be studied at multiple levels of analysis.
A3: Demonstrate detailed knowledge of core theories, concepts and frameworks that have been applied to innovation and entrepreneurship, with a particular focus on their implications for practice.
A4: Demonstrate comparative understanding of the relationship between innovation and entrepreneurship, both at a conceptual and a practical level.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Appreciate the key components of innovative and entrepreneurial processes and practices kinds 
B2: Apply appropriate innovative and entrepreneurial approaches in particular organisational contexts.





C. Practical and professional skills 

At the end of the module, learners will be expected to:
C1:  As an independent learner, identify, search for and pursue entrepreneurial opportunities, with the aim of creating sustainable business models.
C2: As an independent learner, Negotiate, influence, and gain legitimacy in an entrepreneurial setting.
C3: Critically engage in creative problem-solving.
C4: Recognise effective networking and persuasive communication skills.

​


D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: As an independent learner, work constructively and ethically in entrepreneurial settings, which may be characterised by ambiguity, complexity and open-ended challenges.
D2: Independently find, critically evaluate and use a wide range of information, date or tools accurately in complex context and display resilience and an on-going capacity to learn from direct personal experiences, and those of others.
D3: Collaborate and work in a team context while acquiring coordination and time management skills.

Course Title

Understanding Customers

Course Description

This level 2 module provides intermediate/advanced conceptual and practical learning to students interested in the theory and practice of consumer behaviour in relation to the wider marketing context. This module aims to introduce students to theories, concepts and techniques guiding how contemporary marketing practitioners understand consumers and business buying behaviour.

Course Objectives

​​This module aims to introduce students to theories, concepts and techniques guiding how contemporary marketing practitioners understand consumers and business buying behaviour.


The content, activities and assessments are designed to help students to develop and demonstrate relevant skills for employment related to understanding customers including digital and information literacy skills. This will support the learner’s independence.

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate systematic knowledge of selected concepts, models and processes related to consumer and business buyer behaviour, and their implications for marketing practice.
A2: Demonstrate critical understanding of essential theories of consumer and business buying behaviour.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Gather, evaluate and critically analyse information, ideas, concepts and quantitative and/or qualitative data related to customer behaviour, drawing on a range of current sources
 B2: Apply appropriate materials, practices and skills in accordance with theories, concepts and principles of customer behaviour in ways which show you understand their strengths and limitations.





C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: As an independent learner, apply knowledge and understanding of customer behaviour to identify, critically analyse and solve marketing problems.
C2: Accurately and effectively communicate in a range of contexts and to different audiences, using the main concepts associated with customer behaviour.
C3: Demonstrate confident use of a range of digital practices (including tools and resources) to find, use, create and share appropriate data, information and knowledge.





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Engage with professional skills and demonstrate an awareness of relevant ethical and business/commercial issues in relation to customer behaviour.
D2: Develop as an independent practitioner by planning your own workload, taking responsibility for reviewing progress and keeping to deadlines.
D3: Reflect on personal/career development in the context of your studies.

Course Title

Shaping Business Opportunities I

Course Description

B207A is a module offered to equip students with basic and fundamental concepts and theories about business functions, and it is designed to provide intermediate conceptual and practical learning to students in operations management, marketing and human resource management.

Course Objectives

​​​This module is designed to provide intermediate conceptual and practical learning to students in operations management, marketing and human resource management. ​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1:  Develop a critical appreciation of the interactions between various business functions (operations management, marketing and human resource management) and the integrative complexity that shapes business innovation.
A2: Develop a critical understanding of why new products and services are imperative to contemporary business practice. Also to develop knowledge and understanding of external issues affecting the successful running of organizations, including how they compete in a global context.
A3: Develop knowledge and understanding of the elements required to build long-term success in organizations, and how students can contribute to the fostering of long-term value creation.
A4: develop knowledge and critical understanding of the theories, concepts and models of different business functions (operations management, marketing and human resource management).




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Select and critically analyse information relevant to a particular problem or issue related to business and management.
B2: Evaluate and compare competing perspectives, theoretical models and concepts in the context of practical situations
B3: Gather and synthesise material from a variety of sources in constructing arguments applied to business and management





C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Communicate in a professional manner in written work, face to face and online. Plan, monitor and review progress as independent learner and as a team member.
C2: Develop an awareness of ethical issues and professional standards relevant to business and management




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Search for and use relevant digital and non-digital information from sources other than the module materials.
D2: Compare critically and use different approaches to issues and problems within business management. Engage in critical reflection.
D3: Consolidate an understanding of academic language and literacy practices in order to effectively engage with the academic knowledge and skills of Level 5 study.​

Course Title

Shaping Business Opportunities II

Course Description

B207B is a module offered to equip students with basic and fundamental concepts and theories about business functions, and it is designed to provide intermediate conceptual and practical learning to students in operations management, marketing and human resource management.

Course Objectives

​​​​​This module is designed to provide intermediate conceptual and practical learning to students in operations management, marketing and human resource management. ​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1:  Develop a critical appreciation of the interactions between various business functions (operations management, marketing and human resource management) and the integrative complexity that shapes business innovation.
A2: Develop knowledge and understanding of the elements required to build long-term success in organizations, and how students can contribute to the fostering of long-term value creation.
A3: develop knowledge and critical understanding of the theories, concepts and models of different business functions (operations management, marketing and human resource management).



B. Cognitive skills

At the end of the module learners will be expected to:
B1: Select and critically analyse information relevant to a particular problem or issue related to business and management.
B2: Evaluate and compare competing perspectives, theoretical models and concepts in the context of practical situations
B3: Gather and synthesise material from a variety of sources in constructing arguments applied to business and management.





C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1: Communicate in a professional manner in written work, face to face and online. Plan, monitor and review progress as independent learner and as a team member.
C2: Develop an awareness of ethical issues and professional standards relevant to business and management.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Search for and use relevant digital and non-digital information from sources other than the module materials.
D2: Compare critically and use different approaches to issues and problems within business management. Engage in critical reflection.
D3: Consolidate an understanding of academic language and literacy practices in order to effectively engage with the academic knowledge and skills of Level 5 study.

Course Title

Financial Analysis and Decision Making

Course Description

Effective financial decision making is crucial every successful organisation. This module will equip you with the tools and techniques that facilitate good financial decisions in order to achieve organisational goals, financial appraisal techniques used to evaluate investment projects and evaluate multiple investment options, how to value stocks, bonds and real estate, and the commonly used derivative instruments and their role in managing risk.

Course Objectives

​​This course aims to achieve varied, multiple, and wide range objectives, which include:

• The different types of organisations that feature in today’s economy and their goals
• The avenues through which organisations raise and allocate financial capital
• Financial appraisal techniques used to evaluate investment projects and evaluate multiple investment options
• How to value stocks, bonds and real estate
Commonly used derivative instruments and their role in managing risk.

Course Outcomes

A. Knowledge and understanding

At the end of the module learners will be expected to gain knowledge and understanding of:


A1. Develop knowledge and critical understanding of the relevance of organisational and financial structures and systems, and of the various sources and uses of finance
A2. Demonstrate knowledge and understanding of financial techniques, risk estimation and management within an organisation
A3. Develop knowledge and understanding of how financial concepts interact with related disciplines, such as statistical analyses and economics.
A4. Understand, describe and evaluate the sources, costs and risks associated with the financing of investments. 
A5. Apply and critically evaluate advanced techniques for investment appraisal.




B. Cognitive skills

At the end of the module learners will be expected to:


B1. Develop the ability to integrate information and use reasoned approaches to select relevant information and analytical techniques in simple and complex settings.
B2. Demonstrate skills in gathering, evaluating and interpreting financial data and information 
B3. Demonstrate skills in developing an argumentative claim and supporting a point of view using appropriate information and theoretical concepts 
B4. Demonstrate skills in the effective use of appropriate academic language.
B5: Use fundamental business mathematics and other quantitative methods effectively and appropriately.




C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1. Apply appropriate decision-making techniques in financial and risk analysis 
C2. Analyse and critically evaluate real financial data
C3. Identify and reflect on key issues that might arise within organisations with respect to financial and risk management approaches.
C4. Use tools and techniques of financial management to  improve managerial decision making




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1. Relate financial analysis and risk management techniques and concepts to organisational and professional practice 
D2. Reflect on how financial analysis and decision making can inform practice and next steps of career progression and development
D3. Engage with feedback appropriately and develop independent learning skills.
D4: Evaluate performance using benchmarks and appropriate measures of return on investment.

Course Title

Marketing and Society

Course Description

This course explores the theory and practice of responsible marketing, addressing the interrelated areas of corporate social responsibility and marketing ethics and the emergent area of social marketing. It examines the impact of established marketing techniques and practices on the promotion of social well-being and behavioural change. You will identify key ethical issues involved in marketing decision-making and the responsibilities of organisations to their stakeholders, including the wider community. Elements of marketing management (such as communications, research and planning) are examined within this wider framework at both a domestic and international level.

Course Objectives

​​​​Marketing and Sociology. It is a level three course of the B.A. (Hons) in Business Studies with marketing degree. ​

This course will develop student's ability to synthesise arguments and assumptions from a variety of sources and perspectives, critically evaluate them and apply relevant concepts in a range of contexts. In particular, student will learn concepts, theories and debates about the roles and responsibilities of marketing in society:


• Identification and critical analysis of relevant issues involved in responsible marketing
• Application of marketing thinking to health and social behaviour
• Application of responsible marketing to own professional context
• Sensitivity to the problems and challenges in both commercial and social marketing.
• Explore how marketing concepts and techniques can be applied to the marketing of social issues as opposed to the more traditional area of commercial marketing;
• Examine how social marketing approaches can change behaviour in order to achieve socially desirable goals;
• Illustrate, through case study examples, the application of concepts and techniques to 'real world' social marketing problems. 
  
The course is a new development in the optional courses of the BA Business Studies Programme.  Marketing in Society will build upon the students understanding of aspects of marketing gleaned from earlier courses within the programme but will focus on the importance of responsible marketing. 

Students will learn to integrate and use information and/or data appropriately in complex contexts. They will also learn to recognise the limitations of knowledge in the area. The course will provide you with opportunities to develop skills in effective communication of ideas and arguments to relevant audiences. You'll be encouraged to manage your learning and reflect on your development as an independent learner. 

The principal learning method used in the course will be problem-based. Usually, students will encounter a short or long case study. They will be expected to make sense of, discuss, analyse, synthesise and evaluate issues and possibilities in the case study. You'll do this by applying your existing knowledge and any new knowledge you can gather from the supplied textbooks, journal articles, electronic sources and course participants. You'll gain knowledge and understanding in the areas of ethics, corporate social responsibility, social marketing, and ethical issues in commercial marketing. The way you are assessed and what you will be assessed on will mirror how you learn and what you learn; the assessment will constitute part of the learning.

Course Outcomes

​A. Knowledge and understanding

A1: To understand and apply concepts, theories and debates about the roles and responsibilities of marketing in society to real life situations

A2: Apply marketing thinking to the field of health and social behaviour

A3: Demonstrate an understanding about ethics and marketing

A4: Green and environmental marketing, sustainability, fair trade and ethical consumption

 

B. Cognitive skills

B1: Evaluate the relevance of course concepts to a variety of other contexts

B2 Synthesise and critical evaluate arguments and assumptions from a variety of sources and competing perspectives

B3. Recognise the limitations of knowledge in the area

 

C. Practical and professional skills

C1: Apply responsible marketing to their own professional context or one they are familiar with C2:Demonstrate a sensitivity to the problems and challenges in both commercial and social marketing

 

D. Key transferable skills.

D1: Identify and critically analyse relevant issues involved in responsible social and commercial marketing

D2: Effectively communicate ideas and arguments to relevant audiences

D3: Integrate and use information and/or data in complex contexts

D4: Manage own learning and reflect on their development as an independent learner​

Course Title

Advanced Financial Accounting

Course Description

This module covers selected advanced financial accounting topics. It introduces different types of inter-entity relationships and related accounting issues and accounting treatments. Students will learn how to prepare, read, analyse and evaluate the consolidated financial statements based on the guidelines provided under the relevant Accounting Standards.

Course Objectives

​​​​​It aims to provide students with the required knowledge of various advanced financial accounting topics that include accounting for business combination, intercompany transactions, consolidations methods, foreign currency transactions, translation of foreign currency financial statements, hedge accounting, and accounting for branches in accordance with the latest accounting standards.


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Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate understanding of current accounting standards and practice pertaining to business combinations.
A2: Demonstrate understanding of foreign currency transactions, exchange rates, and hedge accounting 
A3: Demonstrate understanding of different translation methods of foreign currency financial statements and Accounting for branches.





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Review and illustrate the different consolidation methods used in business combination. 
B2: Explain the implications of exchange rate fluctuations on importing and exporting transactions denominated in foreign currencies. 
B3: Acknowledge the different translation methods of foreign currency financial statements and its effect on company financial statements. In addition to recognize the special features that necessitate accounting procedures tailored for branches.
.


C. Practical and professional skills

​At the end of the module, learners will be expected to:
C1: Prepare the consolidated financial statements at date of acquisition and at date subsequent to acquisition


C2: Prepare the required journal entries for importing and exporting transactions denominated in foreign currencies and demonstrate the implications for the buying and selling companies


C3: Prepare the translated financial statements under different translation methods. Recording the required entries in accounting books of home office and branch and distinguish between alternative methods of billing merchandise shipments. In addition to preparing combined financial statements for home office and branch.




D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1: Develop effective written and oral communication skills relevant to advanced financial accounting topics.

Course Title

Sustainable enterprise and innovation

Course Description

This level 3 module provides intermediate/advanced conceptual and practical learning to students interested in the theory and practice of entrepreneurship and innovation in relation to sustainability context. B327 is a module addressing sustainability underpinnings (i.e., the TBL approach), the societal impacts of entrepreneurship and innovation, and sustainable enterprise challenge.

Course Objectives

​​​This module aims to: 
• Enable learners to develop independent research and online collaborative skills necessary to engage in enterprise and innovation practices in new and existing organisations. 
• Encourage students to do so by articulating how entrepreneurship and innovation can be used to satisfy individual goals/objectives while contributing to solving societal problems in an ethical and sustainable manner. 
• Explore the theoretical and practical connections between the distinct yet closely-interrelated fields of study.

​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate systematic knowledge and understanding of sustainable forms of innovative and entrepreneurial ventures within a range of specialist areas, such as Engineering, science and information technology; Creative, leisure and cultural industries; Health and social care. 
A2: Demonstrate critical understanding of entrepreneurship and innovations within a specialist real world setting, recognising that specialist areas have to be explored at multiple levels of analysis. 
A3: Apply core theories, concepts and frameworks of innovation and entrepreneurship to understand the strategy, process and operations of enterprises at different stages of their life cycle.
A4: Demonstrate critical discussion of the impact of innovation and entrepreneurship on society, both at a conceptual and a practical level, including ethics and sustainability, economic and social benefits to you, the economy and local communities.


B. Cognitive skills


At the end of the module learners will be expected to:
B1: Evaluate the distinctive roles played by start-ups and established enterprises in the process of developing and commercializing various forms of innovations.
B2: Evaluate the responsibilities of founders, managers, employees and directors within particular types of sustainable enterprises and innovations, including roles and rewards.
B3: Apply concepts from enterprise and innovation to critically analyse and evaluate solutions to a variety of societal challenges.




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Work independently and as part of collaborative teams to develop attributes and capabilities for entrepreneurial success in a complex and changing environment.
C2: Critically evaluate and reflect on student’s own career development objectives.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Create and apply conceptual thinking for the process of enterprise development.
D2: Independently find, critically analyse and design competitive and sustainable strategies for developing and introducing innovations into particular markets.
D3: Negotiating, influencing, and agreeing roles and rewards within founder teams in entrepreneurial settings, doing so in a legitimate ethical manner.
D4: Appropriately plan and solve problems in entrepreneurial and innovative settings.

​

Course Title

Marketing in Action

Course Description

The B328 module is built around marketing communications as a fundamental marketing practice and is informed by insights from practitioners. In this module, you will cover a range of topics related to marketing practice and will be encouraged to cultivate a broad spectrum of skills pertaining to marketing, employability and professional practice.

Course Objectives

​​​In this module you will cover a range of topics related to marketing practice and will be encouraged to cultivate a broad spectrum of skills pertaining to marketing, employability and professional practice. The content, activities and assessments are designed to help you develop and demonstrate your mastery of these skills. You will be asked to reflect on and document your skills as you progress through the module; this will enable you to record and evidence them for future use. Many of these skills, such as cultivating creativity and staying up to date with developments, will have benefits to you beyond the practice of marketing.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1 : Demonstrate systematic knowledge and understanding of marketing communication theory and practice 
A2 : Demonstrate systematic knowledge and understanding of approaches to marketing research and staying up-to-date about developments in the marketing discipline and societal trends
A3 : Demonstrate critical understanding of responsible and ethical marketing




B. Cognitive skills

At the end of the module learners will be expected to:
B1 : Evaluate and integrate evidence and theory and apply them to marketing practice
B2 : Apply appropriate professional marketing skills in an unpredictable and/or specialised context
B3 : Appreciate the potential uncertainty, ambiguity and limits of knowledge in marketing practice




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1 : As an independent learner, plan, monitor and evaluate your own learning and seek ways to improve your performance and prospects

C2 : Recognise the importance of developing both technical and non-technical skills and of learning from feedback and self-reflection
C3 : Critically engage with practical and professional marketing skills and demonstrate an awareness of relevant responsible and ethical issues in marketing practice




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1 : Create and evaluate a marketing communications campaign and materials for different organisations and brands
D2 : Independently find, critically evaluate and use a wide range of information, data or tools accurately in complex contexts
D3 : Collaborate with others to achieve joint outcomes.

Course Title

Leadership in a changing world

Course Description

B329 provides the opportunity to learn about leadership in dynamic risky times as to develop as sense of positive leadership. Technological changes, social networking and their impact on leadership skills are assessed allowing to discover new emergent styles of leadership needed to improve the status quo.

Course Objectives

​​By the end of the module, students will be able to:



develop your critical thinking, problem solving and storytelling skills;
explain leadership related concepts to different audiences (academic, professional, the general public) and using a wide range of media;
reflect on their own leadership potential and capabilities.         ​
​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Identify leadership functions and concepts  
A2: Recognize leadership in turbulent times. 
A3: Acquire knowledge of developing leadership opportunities.
A4: Acquire knowledge of leadership challenges.




B. Cognitive skills

At the end of the module learners will be expected to:


B1: Differentiate between previous concepts of leadership learned and leadership in precarious times.
B2: Examine different environments while referring to leadership in turbulent times such as socio-political environment, populism, multicultural world, etc. 
B3: Evaluate the role of diversity, positive relationships and collaborations, mobilizing followers, coping with conflict and change, in developing leadership activities. 
B4:  Examine the impact of resistance leadership, activist leadership, leadership and social change.  




C. Practical and professional skills

​At the end of the module, learners will be expected to:



C1: As an independent learner, deal with leadership in turbulent times through case studies, projects, etc. 
C2: Recognize leadership opportunities and apply them to case studies, work, etc. 
C3: Critically engage with leadership challenges and propose practical ways to overcome them.




D. Key transferable skills 

At the end of the module, learners will be expected to:


D1: Independently develop their critical thinking, problem solving and storytelling skills.
D2: Evaluate leadership related concepts to different audiences (academic, professional, the general public) and using a wide range of media. 
D3: Exercise leadership and communicate ideas clearly to convince others and responsibly challenge their classmates having other ideas, opinions, or methods of solving. 
D4: Reflect on their own leadership potential and capabilities.

Course Title

Management accounting and finance

Course Description

B391 is a module that provides an opportunity to explore the understanding of the management accounting and financial dimension into the contexts of international financial markets, investments, and managerial decision making within organisations. The content of the module is designed to develop a thorough understanding of the discipline and to stimulate students’ interest in key management accounting and international financial concepts and issues managers face within contemporary organisations. The module seeks to support students in the practical application of the skills and techniques acquired. Alongside theory reflecting contemporary developments in management accounting and international financial research, students are offered the chance to reflect on real world events.

Course Objectives

​​The aim of the B391 module is to provide students with an insight in management accounting and finance on a more advanced level and have deeper knowledge and understanding about the various concepts. Students will be updated concerning the more recent development in management accounting and finance. The module will enable students to take part in the design and use of management accounting systems in organizations and be able to relate management accounting to issues discussed in other tracks like marketing, incentive systems (management as well as international business. After studying the course, the students should be able to: 

1. To situate the role of strategic management accounting and finance within the broader content of organizational and industry differences.
2. Understand the techniques that play an important role in the formulation and implementation of budgets, control, project appraisal and financing of organisations.
3. Understand the international financial environment.
4. Understand and use a range of contemporary management accounting and finance techniques.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate an understanding of the relevance of organisational and financial structures and systems
A2: Demonstrate knowledge and understanding of financial techniques, risk estimation and management within an organisation
A3: Apply appropriate decision making techniques in financial analysis
A4: Understand and assess how financial concepts interact with related disciplines, such as statistical analyses and economics




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Demonstrate skills for gathering, evaluating and analysing relevant data and information.
B2: Evaluate and integrate effective use of financial techniques (and relevant related concepts) to analyse organisational scenarios.




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1. Critically engage with management accounting and international financial management techniques and concepts to organisational and professional practice
C2. As an independent learner, demonstrate competence in the core management accounting and financial management and analysis techniques and the core organisational, financial and economic concepts.




D. Key transferable skills 

At the end of the module, learners will be expected to:


D1. Independently identify and analyze organizational problems; analyze and evaluate real financial data
D2.  Independently identify and reflect on key issues that might arise within organizations with respect to international financial management approaches
D3. Interpret, use and evaluate relevant data and information.

Course Title

Advanced Management Accounting

Course Description

The module offers students the opportunity to continue their studies in the BA Business Studies after they have completed the B291 & B292 modules. It builds on the knowledge and skills students have learned in B292 by focusing on theories, concepts and techniques at a more advanced level. The learning outcomes also include a critical evaluation of the theories and techniques and their application in ambiguous settings using case study approach. Business entities operate in economic turbulent environments. Under these constraints, decisions taken by managers of business units can vary and differ depending on the manager’s and the company’s pursuit of goals and objectives. Proper economic analysis and use of appropriate techniques and tools are therefore mandatory for managers and decision makers. The module can be used to understand strategy and to situate the role of strategic management accounting within the broader content of organizational and industry differences using theories, tools, techniques and relevant case studies and examples. Basic skills of quantitative proficiency is required in order to understand pricing decisions techniques, financial measures of performance, investments , EVA , Variance analysis , budgeting costing etc. This module provides students with a solid base of Advanced management Accounting study and practice.

Course Objectives

​​​The aim of the module is to give students insight in management accounting on a more advanced level and have deeper knowledge and understanding about management accounting issues including its problems and difficulties. Students will be updated concerning the more recent development in management accounting and the emergence of new methods and their effects in organizations. The module will enable students to take part in the design and use of management accounting systems in organizations and be able to relate management accounting to issues discussed in other tracks like marketing, incentive systems (management as well as international business. After studying the course, the students should be able to:  ​
1. To situate the role of strategic management accounting within the broader content of organizational and industry differences.
2. Understand management accounting techniques that play an important role in the formulation and implementation of business strategy.
3. Understand what strategies organizations use to finance their activities.
4. Students will be introduced to financial risk management and the strategic implications of financing the organization.
5. Be familiar with a range of contemporary cost management techniques. 
6. Able to evaluate strengths and weaknesses, discuss issues regarding implementation and effectiveness and assess various strategic options. Identify the main characteristics of different market types (perfect competition, monopoly and oligopoly) and predict price and output outcomes.
   

Course Outcomes

​A. Knowledge and understanding

A1 : Understand the role of strategic management accounting and apply a strategic analysis framework in simple complex settings.

A2 :Critically select , apply and evaluate management accounting techniques in strategic costing and pricing including value chain analysis , activity based costing and business process optimization approaches. 

A3: Understand, describe and evaluate the sources , costs and risks associated with the financing of investments.

A4: Apply and critically evaluate advanced techniques for investment appraisal.

A5: Explain, apply and evaluate methods of accounting control and performance evaluation for the purpose of improving strategic and operational performance of organizations.

 

B. Cognitive skills

B1: Develop the ability to integrate information and use reasoned approaches to select relevant information and analytical techniques in simple and complex settings.

B2: Compare critically and use different approaches to issues and problems within management accounting.

B3: Communicate management accounting information effectively and appropriately.

B4: Use information and communication technologies appropriately and effectively.

B5: Use fundamental business mathematics and other quantitative methods effectively and appropriately

 

C. Practical and professional skills

C1: Apply digital technologies to analyse data using strategic management techniques, e.g spread sheets. 

C2: Frame problems in ambiguous settings independently .Identify and critically select appropriate information both from digital and print sources to address these. 

C3: Use a combination of electronic applications to communicate analysis and findings.

C4: Use tools and techniques of management accounting to  improve managerial decision making.

 

D. Key transferable skills.

D1: Provide students with knowledge and understanding of management accounting techniques that play an important role in in the formulation and implementation of business strategy.

D2: Examine two key areas of financial management of organizations and link them to the management accounting and strategic activities of organizations.

D3: Build on the material already studied by students on investment appraisal, adding theoretical depth and a critical evaluation of the techniques. 

D4: Evaluate performance using benchmarks and appropriate measures of return on investment. ​

Course Title

Managing 2: Marketing and Finance

Course Description

Main elements and realities of a manager’s job and explains how one can develop and organize himself to be effective and successful in his role. Managing in modern organizations is not easy: no context is the same; the ‘right’ decision in one organization may be the ‘wrong’ one in another, or at another time. There is no ‘one best way’. However, there is also ‘received wisdom’ – tried and tested practices and behaviours that are usually effective in bringing about the result a manager wants. These are included in this module where appropriate. But even ‘good practice’ needs adaptation: time or resources may be in short supply and a manager may have to do the best he or she can with what’s available. This is the art of management: doing what’s possible in the best way possible in the circumstances to achieve, through others, the goals for which an organization is striving.

Course Objectives

​​​​​B629- Managing 2: Marketing and Finance will cover core topics in Marketing and Finance.  Topics include; assessing the external environment, consumer relationship, market research, product/service analysis, price, promotion and delivery, quality, consumer expectations and satisfaction, financial planning and monitoring through budgets, cash flow, profit and loss.  All these topics will focus primarily on student’s own work situations and practices. The teaching and learning strategy of this module is problem-based. Through this approach, the module aims to develop the skills an effective manager needs: such as analysis, constructing sound arguments, critical and reflective thinking, problem identification and solving, active listening and communication, sourcing and presenting information, and report writing. The course is a management development vehicle that aims to help student perform more effectively as managers.  It does so by:

• Increasing student’s foundation management knowledge and competencies
• Providing a repertoire of theories, concepts, and techniques to apply in different management setting -Helping students understand their individual management role, its context and nature of their interventions in their organizations
• Encouraging student to be reflective practitioners, applying independent and inquisitive learning in the workplace
• Enabling students to understand the discourse of specialist and senior managers better, so that they can hold more confident and informed conversations with them, work more effectively with and where appropriate challenge them.

Course Outcomes

A. Knowledge and understanding

A1: Client communications, relationships, the role of marketing information and the development of value.

A2: Marketing planning, service quality with particular reference to own practice.

A3: Understand how financial information can be used to support managerial decision making (i.e. the relevance of the generation and reporting of financial information)

A4: Understand the importance of costs costing and budgeting processes in managerial decisions A5: Have a good understanding of how business concepts relate to real life businesses, organizations

A6: Importance of performance management for organisations

 

 B. Cognitive skills

B1. Apply management concepts to work contexts

B2. Analyse and critically reflect on work practice and professional self-knowledge

B3. Solve management problems through the use of analytical skills including problem-identification, analysis, logic, critical thinking and judgment to the advantage of one’s own organization

B4. Communicate effectively, using management vocabulary, both orally and in writing and listen actively. Use interpersonal skills including those involved in team working and collaborating    

B5. Gather, handle, present and use information effectively; analyse and evaluate numerical data and information for specific purposes; use information technologies B6. Demonstrate numeracy and literacy and Learn how to learn with an emphasis on self-monitoring and progress towards independent learning B7. Critical thinking, analysis and synthesis.

 

C. Practical and professional skills

C1. Setting objectives for, developing and implementing operational plans for  area of responsibility 

C2. Reviewing and evaluating performance & practice

C3. Reflecting and questioning C4. Presenting and reporting information

C5. Problem-solving, innovation and decision-making by using tools and techniques and models C6. Apply key concepts  to managerial decision making the  Managing of  business processes​


 

D. Key transferable skills.

D1. Use interpersonal skills including those involved in team working and collaborating     

D2. Communicate effectively, using management vocabulary, both orally and in writing and listen actively

D3. Gather, handle, present and use information effectively; analyse and evaluate numerical data and information for specific purposes; use information technologies

D4. Demonstrate numeracy and literacy 

D5. Learn how to learn with an emphasis on self-monitoring and progress towards independent learning​

Course Title

Financial Strategy: Valuation, Governance, and Ethics

Course Description

This course, compulsory for direct entrants to the MBA program/Finance track, is concerned with the relationship between an employer and one of its key stakeholder groups; the providers of funds. This relationship is vital to the strategic decision making process of any employer. The overall aim of this course is to give the participants the skills to tackle: 1) how can the financial management of an organization best reflect its internal reporting and governance regime, 2) understand the different sources of finance in the capital structure, 3) evaluate projects with different levels of risk and returns, 4) how can we value an organization, 5) the module also provides learners with the knowledge to explore ethical issues encountered in finance profession. Therefore, Finance is one of the most important functional areas of business. It relates to other business functions (such as operations, marketing, human resource management, and accounting) through its role. For example, finance enables the purchase of equipment, the buying of raw materials, enables production to estimate demand, enables promotion, and it plays a key role in the growth of the company.

Course Objectives

​​This module enables students to:

• understand the fundamentals of financial analysis and corporate finance theory.
• assess alternative methods for valuing companies.
• evaluate financial projections of projects and carry out sensitivity analysis.
• analyse financial statements and carry out valuation of companies.
• interpret the implications of corporate governance, agency theory and the related role of stakeholders.
• apply quantitative finance and its practical applications to project appraisal, company valuation, methods, and risk management.
• identify the core features of Islamic finance.
  

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:

A1: Understand the scope of financial knowledge and its application within a wide range of national and multinational organisations

A2:  Understand the implications of corporate governance, agency theory and the related role of stakeholders.

A3: Understand quantitative finance and its practical applications to project appraisal, company valuation methods and risk management

A4: Understand organisational performance in terms of return on investment, investment risk and capital structure management. 

A5:   Understand the core features of Islamic finance  





B. Cognitive skills

At the end of the module learners will be expected to:

B1: Carry out research in finance area drawing on the published empirical finance research.

B2: Be able to forecast key accounts appropriately.

B3: Evaluate implications of capital structures for company valuation. 

B4: Demonstrate how to evaluate results and take decisions.



 C. Practical and professional skills


At the end of the module, learners will be expected to:

C1: Be able to monitor the efficiency of a company over time.

C2: Show how corporate performance is measured.

C3: Appreciate how organisations implement their capital appraisal procedures.

C4: Be familiar with the main methods of company valuation.

C5: Take decisions efficiently by using appropriate quantitative and qualitative techniques.

C6: Make use of the organisation's resources in highly efficient and effective way





D Key transferable skills 

At the end of the module, learners will be expected to:

D1: Demonstrate effective research skills and carry out financial calculations for use in corporate finance decisions, including the use of computer spreadsheets.

D2: Draw lessons from investigations and analyses of financial statements.

​D3: work independently, reflecting on own actions and thoughts, and make effective use of constructive feedback. 


D4: Acquire the skills for use of information technology.

D5: Demonstrate effective oral and writing skills. 

Course Title

Investment and portfolio management

Course Description

This course is an elective for the direct entrants to the Finance track of the MBA programme. The scope of this course relates to an overview of theory and practice in the field of investment management which is a highly successful and diverse sector in the global economy. The overall aim of this course is to introduce the participant to the world of investments by providing the necessary theoretical knowledge, and analytical skills to evaluate different investment alternatives and enable them to construct optimal portfolios in a risk-return sense, including the use of derivatives. This includes bonds, equities, and alternative investments. It will also provide an understanding of the key factors affecting investment decision making, such as investment objectives and constraints, behavioural and ethical issues, and an understanding of the different institutions involved in portfolio management. Overall this course will build an understanding of the complex aspects of investments and portfolio management which is an increasingly important area in the study of finance.

Course Objectives

​​This module enables students to:


• Understand the fundamentals of investments and portfolio management theory.
• Assess alternative methods for the valuation of bonds and equities.
• Understand the risk/return relationship for both securities and portfolios.
• Interpret the implications of using derivatives and learn how they are used for hedging.
• Apply quantitative investment theory and its practical applications to measuring performance of portfolios and investment funds.
• Identify different asset classes and suitable asset allocation in creating portfolios.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Understand investment objectives and constraints of different types of investors.
A2: Understand the trade-off between risk and return, and measure performance for securities and portfolios.
A3: Gain knowledge in valuing individual bonds and equities using a range of approaches.
A4: Gain an understanding of structured products, that is, combinations of securities and derivatives which deliver a particular risk and return combination.
A5: Gain knowledge in different asset classes and their characteristics to be able to create a portfolio with a suitable asset allocation.




B. Cognitive skills

At the end of the module learners will be expected to:

B1: Carry out research in the field of portfolio management drawing on the published empirical finance research.

​B2: Be able to create portfolios with suitable asset allocation.

B3: Evaluate risk and return trade-offs in securities and portfolio and using hedging for risk mitigation.

B4: Demonstrate how to measure performance of portfolios and different types of investment funds.  




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Be able to monitor the performance of an investment portfolio.

C2: Show how to evaluate the risk and return trade-off in investments.

C3: Create structured financial products to mitigate various financial risks.

C4: Be familiar with the method of valuing all types of securities.

C5: Take investment decisions efficiently by using appropriate quantitative methods in the evaluation of portfolio performance.

C6: Make use of the organization's resources in highly efficient and effective way by creating investment portfolios with suitable asset allocation.






D Key transferable skills 


At the end of the module, learners will be expected to:

D1: Demonstrate effective research skills and carry out investment portfolio creation and risk mitigation for use in corporate investment decisions.

D2: Demonstrate how various investment objectives and constraints affect investment portfolio optimization.

D3: work independently, reflecting on own actions and thoughts, and make effective use of constructive feedback.

D4: Acquire the skills for use of information technology.

D5: Demonstrate effective oral and writing skills.

Course Title

The Human Resource Professional

Course Description

B863 is a postgraduate course and is one of a series of optional courses offered to all students who progress to Stage II of the AOU MBA program/ mandatory for those who are to specialize in human resource management. This module will consider the role and contribution of the HR professional and the skills needed to be effective in this role. Students will consider the implications of recent research findings in the field of human resource management for their own practice, for example in increasing levels of engagement and improving performance, in acting ethically and in managing change. They will compare this with the practice of HR professionals in other contexts, drawing on case studies and the experience of their fellow students working in different geographical areas and sectors; and they will also look at the development over time of thinking about the role of HR professionals in order to understand how this may influence current thinking. The emphasis throughout will be on considering what HRM practices are associated with positive organizational outcomes. Students will develop and practice the skills they will need to be effective as an HR professional, including as a leader and a senior manager. These include self-management, leading and working in teams, making decisions, managing and communicating information, including financial information, consultancy skills and helping others to learn. They will also develop postgraduate study skills and digital literacy skills. Perhaps most importantly this module will develop students’’ skills as a reflective practitioner, committed to continuously learning from reflection on their practice and on the critical application of new theories and ideas to inform this practice. Collaboration skills of the students with all functional areas of an organization (accounting, human resources, operations, production, marketing, information technology, etc.) will be improved.

Course Objectives

The primary aims of this course are: To understand the role of the HR professional, the nature of professionalism and approaches to addressing ethical dilemmas To review recent research and to assess its relevance for practice in a range of contexts To assess the relevance of theory for practice and apply it where appropriate to improve practice To review theoretical approaches to leadership and team-working and to develop the skills needed to be effective as a leader and as a team member To critically assess the range of concepts and issues that are associated with managing performance in the workplace, and the interrelationships between these factors  To develop the skills and understanding needed to address change management issues and to work at a strategic level in the organization    To develop skills essential for HR work such as: leading and working in teams, making decisions, managing financial information, communicating effectively, and helping others to learn   Unit-2 review the diverse and changing ways in which the management of people and of work has been approached evaluate research which has contributed to thinking about human resource management and human resource development review the diverse ways in which the range of HR services may be delivered in the workplace and across organizations evaluate the skills which HR specialists need in order to make an effective contribution review the people-management activities provided by line managers and by HR specialists assess how HR specialists can demonstrate their value in the workplace.   Unit-3 explain and evaluate the meanings of a profession, professionalization, and professionalism explain how notions of professionalism are related to the role of HR and HR practice        evaluate the effectiveness of codes of professional conduct in the promotion of professionalism review the different approaches to ethics and how ethical issues can be seen to arise in the context of organisations explore the types of ethical issues that may arise within the HR context recognize some of the various ethical frameworks that can apply to human resources in different organisational, sectoral and cultural contexts develop your ability to reflect on your own personal ethics and how they may be managed within the role of HR and HR practice. HRM, professionalism and ethics   Unit-4 plan your own personal development and record your progress in meeting these planned improvements reflect on your practice to support your skill development evaluate some dimensions of personality and individual differences and their role in shaping your professional identity evaluate and apply self-management skills, particularly in relation to self-organisation and managing work-life balance distinguish between groups and teams evaluate and apply the skills needed to work effectively in groups and teams.   Unit-5 recognize and debate the different theoretical traditions that inform understandings of contemporary leadership debate and critically evaluate ideas about the characteristics of effective leadership assess the importance of leadership from an HR perspective evaluate your own preconceptions about leadership and leadership skills reflect on and develop your own leadership skills as an HR professional.   Unit-6 assess the importance of the concepts of commitment and motivation in the workplace, and the associated concept of the 'psychological contract' understand, explain, and evaluate the meaning of employee engagement and its different components evaluate the methods and practices which aim to improve performance in the workplace through securing employee engagement assess how organisational change and flexibility in the workplace may impact on performance in the workplace evaluate the key ideas behind the notion of a Performance Management System (PMS) and examine performance management approaches more generally discuss the possibilities and limitations of PMS and the strengths and weaknesses of your own organisation's systems using your own investigations critique how performance management in general is practiced and be able to diagnose and recommend change using your own investigations and those of your tutor group analyse the problems surrounding the construction of different elements of PMS after reflecting on your own organisation's PMS and your experience of it.   Unit-7 identify your own areas of strength and your development needs in the skills areas covered in this unit evaluate and apply theories and methods of consultancy, mentoring and coaching assess how the concepts of power and conflict affect negotiation, decision making and conflict resolution processes make sound and justifiable decisions and solve problems more effectively evaluate and apply theories and methods of decision-making and problem-solving etc to HR and wider organisational scenarios demonstrate enhanced IT proficiency and understanding of the place and uses of IT in the workplace and in relation to HR interpret financial information and manage financial resources.

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:

A1. Gain an understanding of the theoretical and practical aspects of human resource management to formulate strategies that will enable organizations to achieve both operational and strategic goals related to the organization's human capital.

A2. Define, explain, illustrate and reason with the key role of the HR professional and approaches to addressing ethical dilemmas.

A3. Identify the linkages between HRM functions and operations and performances in the workplace and leadership





B. Cognitive skills

At the end of the module learners will be expected to:

B1. Skills to manage communication initiatives to create and implement human resources initiatives and programs that achieve organizational goals

B2. Critical thinking and problem-solving skills by assessing and interpreting source materials, evaluating arguments, examining, and applying both case-based and real-world business, as consulting teams in the development of business and human resource management solutions.

B3. Collaboration skills with all functional areas of an organization (accounting, human resources, operations, production, marketing, information technology, etc.)



C. Practical and professional skills 

At the end of the module, learners will be expected to:

C1. Appraise and apply techniques in talent management that human resource professionals may use to facilitate effective position planning, talent selection, placement, compensation, and rewards, as well as retention.

C2. Reflect and comment in a way that demonstrates awareness of the different contexts that impact on the operation of HRM

C3.  Practice behaviour and performance that demonstrates enhanced competence in HR Skills, leadership, oral and written communication, critical thinking, problem-solving.

C4. Recognise the significance of ethical issues in HR practices and the management of people in the workplace.





D Key transferable skills 

At the end of the module, learners will be expected to:

D1. Gain skills necessary to work effectively in teams, assuming roles of leader and follower

D2. Learn through reflection on practice and experience.

D3. Demonstrate people management skills essential for HR work such as: selection interviewing; appraisal interviewing; disciplinary interviewing; delivering training; making presentations; project management; managing performance

D4.  Gain proficiency in communication skills, independent action and team working.

D5. Manage and communicate information using IT applications and software packages in accordance with the requirements of the Digital Information Literacy Levels Framework.   

Course Title

Human resource management in context

Course Description

In this module you will examine how HR policies and practices operate within multiple tiers and manifestations of economic, political and social context - at macro (societal and international) and micro (organisational) levels. In addition to developing analytical and practical skills in this specific domain, the module breaks new ground by incorporating resourcing and talent management as extended examples of HR practice and to illustrate how an intelligent understanding and reading of context by skilled HR professionals can help contribute to more informed choices. This module is part of a qualification that is intended to provide a route to professional membership of the CIPD if you wish to develop a career in HR management. It will also provide training in research and academic skills if you want to develop an academic career in the field of HR management.

Course Objectives

​The primary aims of this module are to:


• Examine how HR policies and practices operate within multiple tiers and manifestations of economics at and macro (societal and international) and micro (organizational) levels.
• Incorporate resources and talent management as extended examples of HR practices in order to illustrate how an intelligent understanding of context by skilled HR professionals can help contribute to more informed choices.
• Understand how HR strategies are related to business and corporate strategies.
• Develop a comprehensive understanding of the dynamic nature of global competition and its implications for HR practices.​​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1:  To be able to understand the changing nature of Human Resource Management in relation to changing environmental context.
A2: Acquire knowledge about how HR specialists are located within multiple layers and patterns of managerial context.
A3: understand how HR strategies are related to business and corporate strategy in the dynamic nature of global competition.
A4: To be able to understand and explain the dynamic nature of external environment and in particular the social and the technological trends and their significance to HRM practices.




B. Cognitive skills

At the end of the module learners will be expected to:

B1: Think critically about the changing nature of HRM in relation to changing contexts.

B2: Analyze what is meant by inner and outer contexts and their significance for HR practitioners

B3: Identify and critically evaluate the points where HR practice and HR specialists are located within multiple layers and patterns of context, how HR strategies are situated within different market and quasi-market contexts, how the state and public sector contexts influence HR strategy and practice
B4: Think about how HR strategies are related to business strategies, the dynamic nature of global competition and its implications for HR practice.

​B5: Analyze how HR strategies can be informed by knowledge of labor markets and product markets locally, nationally, and internationally. 

B6: Analyze the dynamic nature of global competition and of social and technological trends and their significance for HRM practice.

B7: Identify the importance of regulatory, legal, and governmental factors for HRM. 



C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Construct resourcing and talent management strategies for different segments of the workforce, and an ability to contribute to diversity management and flexible working.

C2: Demonstrate skills in the management of the recruitment, selection and induction activities effectively and efficiently while operating within legal frameworks.

C3:  Be able to plan for short- and long- term talent deployment, for succession planning and to use information on employee turnover as the basis for developing staff retention strategies.

C4: Be able to lead and work in teams; make decisions; manage financial information; communicate effectively; and help others to learn.

C5: Have the ability to use digital literacy skills including accessing information through online databases and other online resources and developing skills in using social media through regular participation in online tutorials and discussion forums.






D Key transferable skills 


At the end of the module, learners will be expected to:

D1: Have effective communication skills (Oral and writing skills)

D2: Acquire the ability to draw lessons from analyses of problems associated with HR practices.

D3: work independently and in groups to achieve positive attitudinal interaction and making effective use of feedback.

D4: Acquire the key skills of the use of IT. 

Course Title

Managing in a changing world-Management

Course Description

The module provides you with the opportunity to develop and learn about managing and marketing in relation to your working life and personal practice. As an aspiring organisational decision-maker, you'll gain the knowledge and tools necessary to successfully take advantage of cutting-edge theories of management and human resource management. This will be linked to the values of collective responsibility, aesthetics and ethics. You'll become empowered to create responsible growth, across a range of private sector, public and not for profit organisations, while also critically reflecting on your own potential in terms of leadership and management practice. In addition, you'll explores the ways in which marketing can be used to more effectively help organisations to be both successful and forward thinking in a business environment that is quickly moving beyond traditional geographic, cultural and organisational boundaries. The module offers a developmental route appropriate for the first module of an MBA, which builds on and consolidates knowledge through a series of activities and text.

Course Objectives

​This module enables students to: 


Unit I:
• Demonstrate a sound knowledge of a wide range of perspectives on managing 
• Identify and evaluate some of the complex challenges and tensions facing contemporary managers 
• Employ traditional and contemporary ideas about managing to extrapolate your learning across private, public and not-for-profit sectors 
• Critically engage with everyday news items, synthesising academic ideas with practical action
• Evaluate the diverse range of media available for managing, communicating and maintaining relationships with employees and customers 
• Demonstrate how integrating academic theories across a wide range of organisational contexts can promote a reflective, thoughtful and considered approach for leading and managing people. 
​Unit II:
• Demonstrate a sound knowledge of a wide range of perspectives on marketing theory and practice 
• Understand the complex challenges and tensions facing managers as they seek to implement marketing ideas 
• Appreciate the different ways that marketing can help deliver a wide range of positive social benefits, and create economic value 
• Engage with traditional and contemporary ideas about marketing, including how to extrapolate your learning across private, public and not-for-profit sectors 
• Critically engage with everyday news items, synthesising academic ideas with practical action.​​​​
  

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to: ​


A1.  Demonstrate a sound knowledge of a wide range of perspectives on management and marketing. 


A.2 Identify and evaluate some of the complex challenges and tensions facing contemporary managers. 


A3. Appreciate the different ways that management and leadership can help deliver a wide range of positive social benefits and create economic value.

B. Cognitive skills
At the end of the module learners will be expected to: 
 
B1: Employ traditional and contemporary ideas about managing to extrapolate your learning across private, public and not-for-profit sectors.


B2: Critically engage with everyday news items, synthesising academic ideas with practical action. 


C. Practical and professional skills
At the end of the module, learners will be expected to: 
 
C1: Reflect on the multiple possibilities available that may facilitate a thoughtful and considered approach towards leading and managing people. 


C2: Use data from diverse actors and parts of the organisation to make effective decisions, while recognising the need to clarify and/or challenge underlying assumptions and limitations. 

D Key transferable skills 

At the end of the module, learners will be expected to: 
 
D1: Identify, challenge and analyse examples of ethical and unethical practices from the perspective of socially
responsible managers, employees and customers. 
D2: Assess how contemporary and future technologies might change the practice of managing.


D3: Evaluate the diverse range of media available for analysis in relation to managing and maintaining relationships


D4: Demonstrate how integrating academic theories across a wide range of organisational contexts can promote a reflective, thoughtful and considered approach for leading and managing people.

Course Title

Managing in a changing world-Marketing

Course Description

B870 Part B Managing in a changing world. While studying this module, you will be encouraged to develop, as well as challenge, your current knowledge and skills in order to meet the contemporary and rapidly changing areas of management, marketing, ethics and leadership. Using both independent and collaborative approaches to learning, this module will enable you to integrate and understand ways of managing these core business functions in the face of globalisation, technological advancements and other recent economic, social and political challenges. B 870 B Theme provides a coherent and strong conceptual narrative to the module. These overarching themes provide a way of relating different and disparate knowledge to a conceptually organised framework. The theme consists of, Unitarism and Pluralism, challenges the idea that there is one best way and the assumption that when we speak of ‘an organisation’ we are talking about one harmonious and homogenous entity.

Course Objectives

​This module enables students to: Unit III: Identify, challenge, and analyse examples of ethical and unethical practices from the perspective of socially responsible managers, employees, and customers Analyse the different ways that managing and leading can help deliver a wide range of positive social benefits and create economic value. Understand the complex challenges and tensions facing those managing in contemporary times Reflect on the multiple possibilities that may facilitate a thoughtful approach towards leading and managing people. Use data from diverse parts of the organisation to make effective decisions, while clearly surfacing underlying assumptions and limitations Critically engage with everyday news items, synthesising academic ideas with practical action Understand how reflective management practice, using academic theories and module themes, can promote learning across a wide range of organisational contexts.

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to: 


A1.  Demonstrate a sound knowledge of a wide range of perspectives on management and marketing. 


A.2 Identify and evaluate some of the complex challenges and tensions facing contemporary managers. 


A3. Appreciate the different ways that management and leadership can help deliver a wide range of positive social benefits and create economic value.



B. Cognitive skills

At the end of the module learners will be expected to:

B1: Employ traditional and contemporary ideas about managing to extrapolate your learning across private, public and not-for-profit sectors.

B2: Critically engage with everyday news items, synthesising academic ideas with practical action.


 


C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Reflect on the multiple possibilities available that may facilitate a thoughtful and considered approach towards leading and managing people.

C2: Use data from diverse actors and parts of the organisation to make effective decisions, while recognising the need to clarify and/or challenge underlying assumptions and limitations. 



D Key transferable skills 


At the end of the module, learners will be expected to:

D1: Identify, challenge, and analyse examples of ethical and unethical practices from the perspective of socially

responsible managers, employees, and customers.

D2: Assess how contemporary and future technologies might change the practice of managing.

D3: Evaluate the diverse range of media available for analysis in relation to managing and maintaining relationships

D4: Demonstrate how integrating academic theories across a wide range of organisational contexts can promote a reflective, thoughtful, and considered approach for leading and managing people.

Course Title

Creating and sustaining value-Financial Management

Course Description

This course is an elective for the direct entrants to the Finance track of the MBA programme. The scope of this course relates to the central managerial aspects of understanding, creating, improving and sustaining value within contemporary organisations. This course will enable the participant to gain a greater understanding of how decisions and organisational performance can be optimised. This module will help you understand how different business functions, such as management accounting, financial reporting, operations management and business intelligence, contribute to sustainable value creation. Most importantly, the module moves beyond a treatment of functional areas, towards a systemic view of organisational functions. Through this systemic view, you will be able to expand your critical understanding of what constitutes organisational value and how a range of value perspectives can be implemented within diverse organisational contexts. By the end of this module, you should have a greater understanding of what creating and sustaining value is and be more confident in applying these ideas in your daily work life.

Course Objectives

​​This module enables students to: 

• Understand the fundamentals of making theoretically and empirically informed value transformations.
• Apply modeling and technology tools appropriate for the ways business organizations create value.
• Understand the cross functional issues relating to the ways organizations create and sustain value.
• Apply quantitative methods to quantify decision making in making changes to value chains.
• Understand the relations between operational processes, financial management practices and the ways that organisations create and sustain value.
  

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Understand value creation in organisations and its relationship to organisational performance.
​A2: Identify and analyse decision-making complexity in a range of product-focused and service organisations.
A3: Develop a theoretically informed understanding of the connections between strategy formulation, operational
Management and financial management.
A4: Understand how business intelligence creates value for organisations.


B. Cognitive skills

At the end of the module learners will be expected to:

B1: Carry out research in the field of creating and sustaining value drawing on the published empirical research.

B2: Critically collect and use valuable information and develop analysis and synthesis across different organizational functions.

B3: Identify problems and suggest sustainable solutions.

B4: Create value in organisations and quantify its relationship to organisational performance.




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Be able to positively affect organizational performance by using strategies that contribute to sustainable value creation.

​C2: Build a systematic value creation framework that can be implemented within diverse organisational contexts.

C3: Create a complementary strategy that enhances the dynamic between the fields of operational and financial management.

C4: Use business intelligence and data to create value within business organizations.

C5: Create solutions for sustainable solutions for problems inherent in the value chain.

C6: Create a value proposition of the firm including the value chain, value-based management, shareholder value, and value metrics



D Key transferable skills 


At the end of the module, learners will be expected to:

D1: Demonstrate effective research skills and carry out sustainable value creation strategies within the value chain of business organization.

D2: Demonstrate how objectives of organizations affect the process of creating and sustaining value.

D3: Work independently, reflecting on own actions and thoughts, and make effective use of constructive feedback.

D4: Acquire the skills for use of business intelligence in creating value.

D5: Demonstrate effective oral and writing skills.

Course Title

Effective Strategic management

Course Description

This module B873 Effective strategic management in business and the public sector will provide the student with the necessary tools to become an effective strategic decision-maker. Students will learn about the strategic analysis of the organizational environment, strategic decision-making processes, and the implementation of preferred strategic choices. The module will also support the development of soft skills, which student will require both to progress in the qualification and succeed in the workplace by applying their learning to their own context. By the end of this module, student should have a greater understanding of what strategic management is and be able to apply their learning to your own workplace. This module intends to provide student's ways of increasing levels of engagement and improving performance, in acting ethically and in managing change. This module draws on case studies and the experience of their fellow students working in different geographical areas and sectors; and they will also look at the development over time of thinking about the role of strategy in order to understand how this may influence current thinking. The emphasis throughout will be on considering what Strategy practices are associated with positive organizational outcomes. Students will develop and practice the skills they will need to be effective as a Strategist, including as a leader and a senior manager. These include self-management, leading and working in teams, making decisions, managing and communicating information, including financial information, consultancy skills and helping others to learn. They will also develop postgraduate study skills and digital literacy skills. Most importantly this module will develop students’’ skills as a reflective practitioner, committed to continuously learning from reflection on their practice and on the critical application of new theories and ideas to inform this practice.

Course Objectives

​
The aim of this Module is to:

Unit-1

• define strategy and distinguish strategic issues from operational issues
• examine the meaning of mission, vision, values, and corporate governance in a global context and link them to the strategy process
• distinguish strategy from public policy
• identify how strategy is linked to organisational performance
• conduct a stakeholder analysis
• design a non-market strategy for an organisation.

Unit-2

• examine the role of strategic analysis in business and public service organisations
• analyse external and internal factors of an organisation
• apply tools for strategic analysis, such as the Five Forces Model, strategic group analysis, the VRIO model and the VUCA framework
• use financial and non-financial indicators to evaluate the strengths and weaknesses of an organisation
• evaluate the implications of organisational analysis for strategy selection and implementation.

Unit-3


• evaluate the role that managers play in the decision-making processes of their organisations
• identify and analyse Porter's generic strategies
• define the concepts of 'business model' and 'business model innovation'
• list and assess the different types of headquarters strategies that exist
• examine why firms may decide to expand to new countries and how they can do so
• develop and select strategic options in business and public service organisations.

Unit-4


• identify and evaluate the barriers to strategy implementation in business and the public sector
• define organisational culture, organisational structure and control systems
• examine how organisations can successfully manage substantial strategic change
• evaluate the suitability of novel management practices invented by cutting-edge companies for other organisations.
  
  

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1. Demonstrate a systematic critical understanding of the theories and frameworks underpinning the strategy process at the different levels where strategies are developed in organisations, including the international context.
A2. Demonstrate a systematic and critical understanding of the appropriate theories and frameworks to systematically analyse the external and internal environments of organisations, as well as the associated stakeholders.
A3. Demonstrate a systematic critical understanding of the challenges, risks, and ambiguities related to the strategic decision-making process and the implementation phase.




B. Cognitive skills

At the end of the module learners will be expected to:

B1. Work with the appropriate data to generate information relevant to strategy development.

B2. Critically apply conceptual knowledge to the development of strategy in different situations and contexts.

B3. Apply appropriate information and theoretical concepts concisely and coherently to justify a point of view.


 



C. Practical and professional skills

At the end of the module, learners will be expected to:

C1. Make management decisions based on the evidence available.

C2. Develop as an independent and reflective management practitioner.






D Key transferable skills 


At the end of the module, learners will be expected to:

D1. Understand the ethical implications of management practice and respond to ethical issues as a socially responsible professional.

D2. Communicate effectively using a wide range of media.

D3. Reflect critically on learning from workplace practice.

Course Title

Finance for strategic decision making

Course Description

This module will provide you with the necessary tools to use financial information and other data for making management decisions. You will learn a range of accounting and data analysis techniques as well as being introduced to the workings of the financial markets. Additionally, the module will make use of Excel spreadsheets and discuss good spreadsheet practice. The module is designed for professionals from a wide range of contexts and backgrounds who need to actively to engage with the challenges of using financial and other quantitative information for making decisions.

Course Objectives

​



This module enables students to:

• Decide what constitutes relevant information for making decisions.
• Take account of multiple, potential options, and assessing investment in a major capital project.
• Examine the various markets to access funds (stock, bond, foreign exchange and derivative) and consider the features of the instruments traded therein.
• Know about more strategic matters and consider how the actions of others might affect the decisions the company takes.
• Know the basics of data analysis.​​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Apply a range of decision-making techniques to maximise value within organisations, operating within an economic financial context.
A2: Understand how organisations make decisions in both the internal and external financial and strategic contexts, with particular emphasis on financial markets.
A3: Understand the linkages between financial and strategic goals to evaluate the optimum resource allocation leading to value generation.




B. Cognitive skills

At the end of the module, learners will be expected to:

B1: Collate and assess the usefulness of various data in making financial decisions.

B2: Assess the strength and shortcomings of data and analytic methods and the behaviours of decision-makers.







C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Analyse and select appropriate decision-making tools and apply them to a range of scenarios.

C2: Reflect on the financial skills used and their applicability to the workplace and other financial contexts.






D Key transferable skills 


At the end of the module, learners will be expected to:

D1: Use an analytical toolbox for making optimal decisions in an entrepreneurial work environment.

D2: Explain and apply the decision-making techniques and knowledge via a range of media.

D3: Understand the importance of financial risk in effective leadership.

D4: Reflect critically on the knowledge acquired and it relation to workplace practice. Practical and/or professional skills.

Course Title

MBA project: leaders of change (Capstone)

Course Description

This module will build specialized expertise by putting the theory and central managerial aspects taught on the MBA into practice, engaging in a life-changing learning that can challenge students understanding of theories and management practices. Students will identify a real problem in an organization and look for a change that will help solve this problem. This will enable students to develop as leaders of change that go beyond mere applications of theoretical and practical skills to be reflective practitioners, critical thinkers, and independent professionals. In this module students study contemporary aspects of management and industry in depth, carry out high level research, utilize data, evaluate literature, and present their findings accurately and concisely.

Course Objectives

​At the end of Unit I, student will be able to: have an overview of what the module is about, its structure and assessment examine the nature of applied research in a management context and explain some different ways in which management theory can be seen as valid and making contributions to management practice identify and justify an organizational context for students' projects through assessment and analysis of external and internal factors refine students' ideas and develop research questions that help to understand the problem and change identified critically analyze organizational problem through relevant literature and theories. At the end of Unit II students will be able to: understand and manage practice-based research projects explain the various stages of a practice-based research project and outline a plan for producing theirs identify the most important stakeholders for the project and explore how to engage with them select the types of data that answer research questions manage any ethical issues which may arise during the project. At the end of Unit III students will be able to: plan and execute independent research-based management projects use research- and practice-based findings to advance management practice communicate results and practical recommendations clearly, comprehensively, and persuasively deliver informed and evidence-based written information on a management topic lead and manage change.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate a sound knowledge of a range of theoretical perspectives applied to a self-selected work problem and suggest a potential change
A2: Identify and manage complex problems that managers face
A3: Develop suitable ways that change can happen to deliver a positive outcome for a self-chosen work context​




B. Cognitive skills

At the end of the module learners will be expected to:

B1: Critically collect and use valuable information, develop analysis, and synthesise across different work functions

B2: Identify and critically analyse self-selected problems and develop actionable solutions 


 



C. Practical and professional skills

C1: Understand and respond to ethical considerations associated with practice-based research

C2: Exchange information and communicate research-based practices via a range of media

C3: Provide an effective and ethical change in a self-selected work problem

C4: Reflect critically on academic theories and apply them in a self-chosen work context 






D Key transferable skills 


At the end of the module, learners will be expected to:

D1: Develop appropriate ways to solve problems and implement change in a self-selected work context

D2: Devise and apply evidence-based approaches to managing change

D3: Develop as an independent and reflective management practitioner 

Course Title

Financial Accounting in Context

Course Description

BB293 Financial Accounting in Context is a level 2 course. This module provides essential information about financial accounting. This is the fundamental course for students who wish to select the accounting profession as their career. In this module, Students will gain a detailed understanding of how financial statements are prepared and develop the skills to prepare and analyse financial statements information. Also, students will explore differences in financial reporting mechanisms under different types of businesses.

Course Objectives

​​The primary aim of BB293 is to enable the students to obtain and develop a good level of understanding of company financial accounting in the context of the business environment. This module focuses on a technical and contextual aspect of accounting. The technical aspect of accounting will allow the students to prepare and interpret financial statements and reports. Thus, the student will learn to prepare income statements, balance sheets, statements of changes in equity, and cash flow statements for single entity companies. Also, the stakeholder perspective of interpretation of financial statements will be covered in this module. The contextual accounting aspect focuses on the economic, legal, and social contexts of companies and company financial accounting. This will enable students to understand market economies, regulation, financial accounting standards, audit, and corporate governance. In addition, on successful completion of BB293 students will be able to develop the following skills:

1. Develop an understanding of company financial accounting in the context of markets, law, and society.
2. Prepare financial statements based on accounting concepts and theories
3. Understanding and preparing cash flow statement and its different components
4. Understanding and interpreting financial information into meaningful information
5. Selecting and analysing financial accounting problems and their interpretation from the stakeholder’s perspective
6. Developing an understanding of contract law, and employment law in the context of financial accounting 
7. Develop an understanding of the need for ethical consideration under auditing, corporate social responsibility, and corporate governance mechanisms. ​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate an understanding of the role and importance of financial accounting in a business context.  
A2: Demonstrate an understanding of financial accounting in the context of markets, law, and society.
A3: Demonstrate knowledge and develop the ability to prepare different types of financial statements


B. Cognitive skills

At the end of the module learners will be expected to:
B1: Developing an accounting reflective learning skill 
B2: Selecting and analyzing financial accounting problems
B3: Applying theories, models, and concepts to business accounting cases




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1:  Understanding and preparing different financial statements in a business context 
C2: Understanding and preparing Cash Flow Statement 
C3: Interpreting financial statements from a stakeholder’s perspective.





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Demonstrate a detailed understanding of Contract law, employment law, and financial accounting
D2: Demonstrate an understanding of corporate governance, corporate social responsibility, auditing, and ethics.
D3: Demonstrate an ability to prepare financial statements.

Course Title

Managing Financial Risk

Course Description

The aim of this course is to equip students with the awareness and tools to manage risk effectively. It designed for those who want to have high level competence in understanding financial and non-financial risks, and the methodology of risk management.

Course Objectives

​​​The module is designed for those who want their MBA to have a major finance element within it and who want to have high level competence in understanding financial and non-financial risks, and the methodology of risk management.  As such, BB841 will not only provide an end in itself in terms of meeting student demand for such rigorous financial and non-financial knowledge but will also provide a high level tool kit for those employing detailed financial and organizational analysis. Furthermore, BB841 will provide students with the key skills in terms of identifying the relationship between risk and human behaviour and understand the behavioural finance at the individual and group levels.   ​

Course Outcomes

​A. Knowledge and understanding

A1 : Risk management and financial crisis 

A2:  A helicopter overview of risk

A3:  Operational risk 

A4:  Behavioural finance and risk management 


 


B. Cognitive skills

B1 Critically understand and evaluate how companies and organizations manage risk

B2  Defining risk and the risk management process

B3: Identify the implications of operational risk and how can be managed

B4: Identify the relationship between risk and human behaviour and understand the behavioural finance at the individual and group levels


C. Practical and professional skills

C1:   Awareness and understanding of types of risk and how much risk is an organization is exposed to

C2  Ability to identify risk exposure, measure it and form a risk mitigation strategy 

C3  Ability to identify non-financial risk and ability of organizations to manage those core risks. 

C4 Understanding the aspects of behaviour by decision makers

D Key transferable skills 

D1: Ability to define risk 

D2: Ability to assess the types and degrees of risk to which the business is exposed 

D3: Ability to measure risks using mathematical and other techniques

D4:  Ability to apply risk management techniques and use mathematical skills to determine their effectiveness​


 

Course Title

Strategic Human Resource Management

Course Description

BB845 is a postgraduate course and is one of a series of optional courses offered to all students who progress to Stage II of the AOU MBA program. This course explores the different aspects of human resource management and helps you understand and influence decisions regarding the management of human resources within organisations. This course is designed to meet the needs of managers who wish to understand and be able to influence decisions regarding the management of human resources within organisations. BB845 considers the different aspects of human resource management at a strategic level in the organisation and how this differs from the more operationally-focused personnel management. Students will work collaboratively with others on strategic human resource management (SHRM) issues and problems and find, review and evaluate information relevant to key aspects of SHRM in your own professional context. The nature and function of the human resource management (HRM) department and how it is implemented all depend on the culture and structure of the organisation and the priority given to ‘people’ issues. In this module the different factors, local and international that can influence SHRM decisions are considered. The Students will explore the premise that the astute management of people can improve competitive performance. BB845 is designed – through media such as learning activities, online collaboration and readings - to encourage you to engage critically with both theory and practice. Our aim is to promote reflection and, through practice-based and online learning, enable you to both understand and influence SHRM.

Course Objectives

​The primary aims of this course are:


• Articulate and evaluate the ideas, principles and issues that are central to SHRM
• Draw appropriately on theories, models and case studies in the area of SHRM and compare and contrast their use in organizational practice
• Critically appraise examples and 'solutions' for the management of people
• Think creatively about the different dimensions of SHRM and how they impact upon each other and upon the business
• Appreciate the internal and external factors which can affect people management strategies
• Anticipate some of the changes in work and organizations that will impact upon the HRM function into the future
• Work collaboratively with others and engage in debates and discussions about SHRM
• Find, review and evaluate a variety of information relevant to topics in SHRM
• Compile reports that are robust in both intellect and practice-relevant terms

Make appropriate use of ICT.​

Course Outcomes

​A. Knowledge and understanding

A1. Gain an understanding of key terms, theories/concepts and practices within the field of strategic human resource management.

A2. Evaluate the impact of human resource management strategies, concepts and values upon the organisation's success


A3.  Developing strategic thinking about HRM policies and issues


A4. Be able to identify and appreciate the significance of ethical issues in HR practices and the management of people in the workplace.


A5. Assess the global human resources environment in which the organization operates.


 

B. Cognitive skills

B1. Demonstrate critical thinking skills in analysing theoretical and applied perspectives of strategic HRM

B2.  Analyse problems and develop managerial solutions to employment relations problems at both national and workplace level.


B3. Obtain the practical skills required by managers actively engaged in the strategic management of people within organisations.


C. Practical and professional skills


C1. To be able to develop personal effectiveness: improve self-awareness and self-management; time management; develop sensitivity to diversity in people and different situations; and the ability to continue learning.

C2. To be able to reflect and comment in a way that demonstrates awareness of the different contexts that impact on the operation of HRM.

C3. To learn through reflection on practice a range of human resource management activities and experience.


C4. Exhibit behaviour and performance that demonstrates enhanced competence in decision-making, group leadership, oral and written communication, critical thinking, problem-solving, planning and team work.


C5. Apply theories and concepts relevant to strategic human resource management in contemporary organisations




D Key transferable skills

D1. In terms of information and knowledge, scan and organize data, abstracting meaning from information and sharing knowledge.

D2.  To be able to use effectively Information and Communication Technology (ICT), including word-processing and spread sheet software, messaging and conferencing, and the internet.

D3.  To be able to communicate effectively: listen, negotiate and persuade or influence others; develop oral and written communication skills using a range of media, including the preparation of business reports. And working collaboratively with others and in accessing and managing information, in accordance with the Digital Information Literacy Levels Framework.​ 

Course Title

Leadership and management intercultural context

Course Description

"This course is relevant to any managerial career. It has particular relevance if you are considering or already have an international career or if your managerial and leadership role involves interaction with or within intercultural or intracultural organisations or contexts. Given the increasingly intercultural and globally connected nature of business, management and organisations, this course provides opportunities for you to question and reflect on your own practice and to develop ways of managing and leading which are appropriate in different national and regional settings. By offering new (cross-national) perspectives on leadership and management you are also challenged to rethink your own practices in your current setting. This course addresses issues facing managers and leaders working in intercultural contexts and supports you to develop skills, competencies and knowledge to thrive and to get the best from colleagues, partners and associates. The course covers three main themes: Theme One: Understanding cultures effects: This theme explores different approaches to understanding cultures. Theme Two: Understanding the role of social, political and economic institutions: Drawing on a varieties of capitalism approach, this section looks at the ways in which institutions such as labour markets, forms of firm governance, legal systems, differences in the rule of law, and the structure of inter-firm collaboration and competition affect the practices and challenges of leadership and management. Activities encourage you to explore the ways in which the business, social, economic and political environments affect your own experience of leadership and management. Theme Three: Putting it into practice: cross-cultural leadership capabilities: This theme explores the implications of what you have learned for your own practice and uses, with a series of self-assessment tools to evaluate and assess your own strengths and development needs in relation to the challenges of intercultural leadership and management. This course is relevant to any managerial career. It has particular relevance if you are considering or already have an international career or if your managerial and leadership role involves interaction with or within intercultural or intracultural organisations or contexts. Given the increasingly intercultural and globally connected nature of business, management and organisations, this course provides opportunities for you to question and reflect on your own practice and to develop ways of managing and leading which are appropriate in different national and regional settings. By offering new (cross-national) perspectives on leadership and management you are also challenged to rethink your own practices in your current setting. This course addresses issues facing managers and leaders working in intercultural contexts and supports you to develop skills, competencies and knowledge to thrive and to get the best from colleagues, partners and associates. The course covers three main themes: Theme One: Understanding cultures effects: This theme explores different approaches to understanding cultures. Theme Two: Understanding the role of social, political and economic institutions: Drawing on a varieties of capitalism approach, this section looks at the ways in which institutions such as labour markets, forms of firm governance, legal systems, differences in the rule of law, and the structure of inter-firm collaboration and competition affect the practices and challenges of leadership and management. Activities encourage you to explore the ways in which the business, social, economic and political environments affect your own experience of leadership and management. Theme Three: Putting it into practice: cross-cultural leadership capabilities: This theme explores the implications of what you have learned for your own practice and uses, with a series of self-assessment tools to evaluate and assess your own strengths and development needs in relation to the challenges of intercultural leadership and management. "

Course Objectives

​



By the end of this module, you will have:

• an increased critical understanding of cultural and institutional differences between countries and regions and their implications for leadership and management.
• skills of perspective-taking and re-framing that enable you to recast ideas and challenges in ways which work in different countries and regions
• an ability to use other cultural and institutional perspectives as a lens to generate a more critical understanding of your own context and your own management and leadership practice
• skills in accessing information on different countries and regions and in drawing implications for the effective practice of management and leadership in those settings
•  a foundation for key competences in managing across cultural and institutional contexts including cultural intelligence; brokering; and recasting ideas and management practices in terms which make sense in particular local settings.
• developed an action plan to continue developing your own intercultural competences and global mind-set.​​

Course Outcomes

​​A. Knowledge and understanding


At the end of the module, learners will be expected to:
A1.  Demonstrate a sound knowledge of a wide range of perspectives on Leadership and management in intercultural contexts


A.2 Identify and evaluate some of the complex challenges and tensions facing contemporary leaders in intercultural contexts. 


A3 Understand the cross-national differences that affect the conduct of business, organisation, and management


A4: Identify and analyse decision-making complexity in intercultural contexts 


A5: Develop a theoretically informed understanding of the connections between cross-national cultures and leadership styles 

B. Cognitive skills​

At the end of the module learners will be expected to:
B1: Identify problems with cross-culture organization and suggest sustainable solutions.


B2: Carry out research about multi-culture teams’ opportunities and challenges 


B3: Evaluate the impacts of culture diversification on the organization competitive advantage¬.  


B4: Think critically about making HRM meaningful across the cultures. 

C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Be able to positively affect organizational performance by integrating culture and business strategies 


C2: Build a competitive advantage that can be implemented within diverse organisational contexts.


C5: Create solutions for sustainable solutions for problems inherent in the value chain.


C4: Be familiar with the main levels and meaning of business culture 


C5: Create a complementary strategy that enhances the dynamic of learning opportunities from culture diversification 

D Key transferable skills 

At the end of the module, learners will be expected to:
D1: Assess how contemporary and potential leaders might change their mind set and practice of managing. 


D2: Demonstrate how integrating academic theories across a wide range of organisational contexts can promote a reflective, thoughtful and considered approach for leading and managing people.
D3: Demonstrate how business culture affect and affected by business structure and processes


D4: Work independently, reflecting on own actions and thoughts, and make effective use of constructive feedback.  


D5: Demonstrate effective oral and writing skills.​

Course Title

Supply chain management

Course Description

This module designed for those who want a sound knowledge of and insight into supply chain management and will appeal to both Supply Chain professionals and managers in other professions. This module will provide you with an in-depth insight into the theory, problems, solutions, and best practice in the area of supply chain management. It will provide you with opportunities to question and reflect upon your own organization and its role in the wider supply chain. It will also help you to develop your ability to identify opportunities for improvement of product design, manufacturing processors, sourcing strategies, and market development.

Course Objectives

​



The aim of this module is to:

• Develop an understanding of what is meant by supply chain management and the activities involved in its effective practice
• Build an awareness of the different supply chain contexts, such as humanitarian supply chains, public and private sectors, and volatile or dynamic supply chains (e.g. fashion industry)
• Develop an understanding of the concept of supply chain dynamics, to provide an insight into the potential solutions to demand amplification and the difficulties that implementing these solutions may pose
• Recognise different types of supply chain risks and the impact that they may have on the organisation
• Conduct analysis of existing supply chains to identify strengths and weaknesses of the supply chain design and performance
• Demonstrate reflective and critical thinking by writing reports that investigate, analyse and critique supply chain practice.
  
• Understand the challenges of the supply chains in which you operate in your own work environment or with which you are otherwise familiar. ​​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1.  Develop an understanding of the role of the supply chain manager, the nature of the supply chain profession and the approaches to addressing decisions in the supply chain context
A2.  Enhance your understanding of supply chain management theories, including supply chain dynamics, supply chain risk management and supplier relationship management
A3. Develop a critical understanding of the impact of external contexts on companies' supply chain decision making, including internationalisation and globalisation, social and technological change, and government policies and regulation
A4. Develop an understanding of the challenges of implementing supply chain solutions in the context of your own professional environment.




B. Cognitive skills

At the end of the module learners will be expected to:

B1: Critically appraise ethical implications of supply chain activities, arrangements, and decisions

B2: Think analytically, creatively and in an integrated manner about different dimensions of supply chain management

B3: Keep up to date with current and developing thinking in the field of supply chain management

B4: Solve problems and make decisions: establish criteria, using appropriate decision-making techniques, including identifying, formulating, and solving business problems; create and evaluate options; implement and review decisions. 




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Learn through reflection about supply chain practice and experience
C2: Recognise issues of ethics, corporate social responsibility, and sustainability in modern-day supply chain contexts
 C3: Develop the foundation skills for key competencies in a supply chain management role

C4: Manage and communicate information using IT applications and software packages in accordance with the requirements of the Digital and Information Literacy Framework.



D Key transferable skills 


At the end of the module, learners will be expected to:

D1: Communicate effectively – orally and in writing – using a range of media and including writing assignments and business reports

D2: Demonstrate self-awareness and the ability to reflect on experience to help problem-solving in a supply chain environment.

D3: Work independently, reflecting on own actions and thoughts, and making effective use of constructive feedback.
D4: Acquire the skills for use of information technology.

Course Title

Business Communication 1

Course Description

This module will help students to develop their communication and analytical skills paving the way for a more professional approach to business situations. This key introductory Level 1 course is practical and will empower students to analyse business situations with a valuable tool to design and compose business messages that are well-developed, audience-focused and free of errors. BUC111 will encourage students to explore and compose a variety of business messages via emails, social media posts, or letters. With a wide variety of business scenarios, students will work with a wide range of emails, letters, social media posts and visuals to develop their communication potentials into well-grounded professional communication practices.

Course Objectives

​​The goal of this module is to enhance students’ confidence, performance and progression potentials. This course will implement a context-exposure oriented approach; most concepts and skills covered are rooted in contexts and scenario analysis. In a way, each module in the course enables students to further practice analysis of communication situations. The course focuses on new/social media business communication and e-communication strategies.​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Awareness and understanding of the characteristics of effective business messages and identify their stylistic and strategic elements, including social media messages.
A2: Demonstrate the ability to recognize the relevance of the stages of the writing process to the development of a professional quality business message and relate the process to their own planning and writing strategies.
A3: Develop knowledge to distinguish weak language and organization structures that would affect the quality and effectiveness of a business message and critically assess means to improve them.
A4: Develop an understanding and use relevant frequently used business expressions and terminologies related to business messages. 
A5: Demonstrate the ability to outline different organization patterns and the suitability of the pattern to the context of the message, and in that same line recognize the importance of identifying and emphasizing audience benefits.





B. Cognitive skills


At the end of the module learners will be expected to:
B1: Apply PAIBOC analysis to a variety of communication situations to guide their writing and/or speaking process. 
B2: Recognize, compare and contrast different types and formats of letters and emails and other business communication templates.
B3: Investigate the suitability of an organization pattern to the context, audience and type of the message being composed.
B4: Analyse the persuasive factor, evaluate the persuasive appeal, and differentiate between the different persuasive patterns of organization.





C. Practical and professional skills


At the end of the module, learners will be expected to:
C1: Perform the appropriate linguistic proficiency they need to compose quality business messages, adhere to netiquette rules, and foster a critical perspective on this language in the light of a range of alternative, available language and communication practices.
C2: Develop, organize and revise professional business emails and letters, based on the PAIBOC analysis and on revising and editing techniques.
C3: Identify objections and organize direct and indirect persuasive messages
C4: Capitalize on persuasive strategies, integrating audience focused benefits, positive emphasis, while adopting the right tone for the business scenario.





D. Key transferable skills 
At the end of the module, learners will be expected to:
D1: Evaluate and prepare well-composed quality business messages that are adapted to the tone of the business situation.
D2: Communicate effectively, showing recognition of audience and purpose.
D3: Apply professional e-communication practices
D4: Ability to identify some of the key strengths and needs of their own communication skills development and identify opportunities to address these in the light of their critique of the language and literacy practices they have encountered.​

Course Title

Business Communication 2

Course Description

BUC112 will help students to develop their reporting and interpersonal skills paving the way for a more professional approach to business situations. This key introductory Level 1 Module is practical and will encourage students to apply professional analysis to report writing, design and draft reports, capitalize on the linguistic proficiency developed in BUC111 when writing reports. The module will incite students to cultivate their interpersonal skills, namely by fostering better interactions through effective listening strategies, better teamwork understanding, and valuable meeting and presentation guidelines and practices. BUC111 allows students to explore and compose a variety of business reports, including information reports, proposals, and analytical reports; learn about effective interpersonal skills strategies; and get good insight into planning and delivering successful presentations.

Course Objectives

​​​This module aims to enhance the confidence, performance and progression potentials of the students and ultimately academic standards will be positively influenced as well as widening participation, retention and completion rates. The course implements a context-exposure oriented approach, as most concepts and skills covered are rooted in contexts and scenario analysis. In a way, each module in the course enables students to further practice analysis of communication situations. More than 20 communication situations and sample documents provide concrete examples and shed the light on exemplary approaches as well as areas for improvement.​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Awareness and understanding of the different types of reports and outline the report organizational patterns.
A2: Demonstrate the ability to describe the characteristics of successful work teams.

A3: Develop an understanding and use fundamentals of good listening practice and are familiar with meeting management 
A4: Critical and comparative understanding of theories and concepts for effective presentations.





B. Cognitive skills


At the end of the module learners will be expected to:
B1 Be able to apply PAIBOC analysis to report writing and presentations to guide their writing and speaking process. 
B2: Recognize, compare and contrast information reports, proposals and analytical reports, and formal reports. 
B3: Acquire understanding of the roles people play when part of a group or team, the tools utilized to positively influence interactions, and the strategies for a sound decision-making process.  
 B4: Analyze means to resolve conflicts constructively and the relevance of listening strategies for more successful team interactions and performance.





C. Practical and professional skills
At the end of the module, learners will be expected to:
C1: Develop, organize, and revise different types of reports, based on the PAIBOC analysis and following revising and editing techniques. 
C2: Apply writing strategies to increase document readability of reports and presentations and foster a critical perspective on this language in the light of a range of alternative, available language and communication practices.
C3: Implement guidelines to plan, lead and participate in meetings, write collaboratively as a team member, and improve interpersonal interactions. 
C4: Establish some effective strategies to plan and deliver presentations.​




D. Key transferable skills 
At the end of the module, learners will be expected to:
D1: Evaluate and prepare clear professional reports that fulfill their purposes while adapted to the business context they cater to. 
D2: Communicate effectively, focusing on positively influencing listeners through the application of active listening and constructive approaches to difficult situations.
D3: Apply professional presentation and speaking practices.
D4: Identify some of the key strengths and needs of their own reporting and interpersonal skills development and identify opportunities to address these in the light of their awareness of the concepts and they have encountered.

Course Title

Introduction to Math for Business

Course Description

BUS101 Introduction to Math for Business is a level 4 common introductory module for all tracks, rationale to provide students with sound knowledge on business related calculations such as interest, profit, payroll, etc. This course will provide students with the required technical skills and business knowledge to prepare them along with all other common level 4 modules for more advanced knowledge and skills needed for next level of discipline.

Course Objectives

The aim of this course is to introduce students to basics of finance and accounting models and theories, as well as to improve their critical thinking abilities, while guiding them to acquire strong investigation, analytical and evaluation skills.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:

A1:  Understand performing various calculations that are relevant and mostly used in finance and accounting function of a business.

A2: Identify keys of financing and investment concepts like Annuity, Annual Percentage Yield, Rate of Return etc.

A3: Understand tools and techniques that are widely used in investment field by general investors and their relevance in making crucial financing and investment decisions.

A4: Describe the relevance of core financing and investment concepts that help corporates in making short-term and long-term business decisions. 





B. Cognitive skills

At the end of the module learners will be expected to:

B1: Knowledge to develop interpreting and commenting on a computed value
B2: Apply and integrate mathematics in day-to-day personal financing decisions made.
B3: Analyse mathematical models for problems solving.
B4: Knowledge to use mathematical techniques in the right manner and in the right environment.





C. Practical and professional skills​

C

At the end of the module, learners will be expected to know:

C1: Reflect on skills needed to deal with numbers and interpret them according to the scenario given.

C2: Knowledge and techniques to use calculator to perform various calculations

.C3: Knowledge and skills to analyse given scenarios and recommend actions accordingly




​D Key transferable skills 


At the end of the module, learners will be expected to:

D1: Gain knowledge and skills to work independently as well as in a team meeting the expectations
D2: Acquire skills and knowledge on mathematical concepts and business calculations that have practical relevance in the business environment.

D3: Recognise variety of calculations and interpret those calculated values better that goes hand in hand with the scenario provided. 

Course Title

Introduction to Statistics

Course Description

BUS102 is an introductory course in Statistics for Business Students of all tracks. Rational is to provide students with good knowledge on statistical techniques commonly used in research works done on Social Science topics. Statistics is a science that deals with collection, description, analysis, interpretation, and presentation of data. Understanding data better and making decisions accordingly are the key qualities that a business manager must possess to excel in their performance.

Course Objectives

​​​



The primary aim of this course is providing input on collection, analysing, and interpreting data.  It will focus on developing students understanding on statistical concepts and techniques that are commonly used in research activities. The purpose of this course is to provide students with good knowledge and skills on performing various calculations and interpreting the results, and to be familiar with numerical and graphical summaries of data, fundamental statistical models for variation, establishing confidence intervals and testing hypotheses. The course aims at imparting knowledge on use of statistical techniques in solving business management issues. The module will provide good understanding on probability and probability distributions and an insight into developing intervals and testing hypothesis.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:

A1: Understand data collection methods, presenting data in tables and graphs, perform simple statistical analysis manually.

A2: Understand calculating statistical variables that are relevant for making certain decisions within an organization and interpreting those variables appropriately.  

A3: Explain how to make judgments in selecting and using the right technique for analysing the given data set/scenario and making inferences on the calculated values, so better conclusions on the given problems can be made.

A4: Identify specific problems faced by an organization and using appropriate techniques to analyse that problem well and establishing conclusions on the problems being studied. ​





B. Cognitive skills

At the end of the module learners will be expected to:

B1: Conceptual understanding for a given problem well and use data for performing some analysis on the scenario given.
B2: the ability to integrate statistical techniques in solving business related problems and interpret calculated values well. 
B3: Apply appropriate statistical technique for analysing a scenario and understand the scenario in a broader sense through analysis done.

B4: Knowledge to use tables and charts for presenting and analysing the data.



 

C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Manage to use various statistical techniques for exploring, summarising, presenting, analysing, and interpreting data.

C2: Reflect on quantitative concepts and models on the unstructured scenario given and analyse the scenario and suggest recommendations for solving an issue through statistical inferences



 D. Key transferable skills 

Upon completion of this module, learners will be expected to:

D1: Gain skills to effective performance in a team-based assignment with other team members with good inputs like data analysis and inferences.
D2: Acquire skills to deal with numbers and estimate appropriate solutions for a given problem based on statistical analysis performed.

D3: Effective communications, of information, arguments and ideas using language and styles appropriate for a business context and audience. 

Course Title

Introduction To Business

Course Description

“Introduction to Business” is an introductory course, which surveys the role of business in society. At its simplest level, business is the exchange of goods and services for mutual benefit or profit. Students will be exposed to a wide variety of topics including the terms, trends, organizational structure and opportunities inherent in this exchange, the course introduces the student to the contemporary business world, the business of managing, people in organizations, the principles of marketing, managing information, and financial issues.

Course Objectives

​​​​The primary objective is to give the student an understanding of basic business principles. Global business, entrepreneurship, management, marketing, information technology, and financial management. Another purpose of this course is to build a foundation of knowledge on the different theoretical approaches to management and decision making • develop analytical skills to identify the links between the functional areas in management, organisations, management practices and the business environment.


Learning Objectives: Upon completion of the course students will have a firm understanding of the following business topics:


• The relationship between business and society in a free market economy
• Common forms of business ownership
• Business ethics and social responsibility
• International business and the global economy
• Fundamentals of business management
• Business organization and structure
• Human resources, motivation and productivity
• Marketing, accounting, finance, operations management and other business specialties​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Identify business functions 

A2: Recognize different business models and forms
A3: Acquire knowledge of business ethics and social responsibility
A4: understand the fundamentals of management.





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Analyse business structures and business forms.
B2: Examine different models and theories and its effect in business life.
B3: Analysing and evaluating different perspectives, identifying biases and hidden assumptions in different models and forms of businesses.





C. Practical and professional skills​

At the end of the module, learners will be expected to:
C1: Analyse different business-related situations and forms. 
C2: Deduce problems and solutions and its pathways.





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Gain the knowledge and skills to read financial and business related reports
D2: Communicate knowledge and understanding of business issues to different stakeholders.
D3: Analyse situations in an academic manner.

Course Title

Contemporary issues in marketing

Course Description

This level 2 module provides intermediate/advanced conceptual and practical learning to students interested in the theory and practice of marketing in a contemporary context. BUS208 is addressing marketing strategy planning, global marketing, personal selling, and sales management, using social media and mobile marketing to connect with customers, CRM, Big Data, and Marketing Analytics, and Logistics.

Course Objectives

​​This module aims to enable students to develop independent research and online collaborative skills necessary to engage in contemporary marketing practices in new and existing organisations. Students will be encouraged to do so by articulating how modern marketing can be used to satisfy individual goals/objectives while contributing to satisfying various individual and organisational needs. This course will allow students to explore the theoretical and practical connections between the distinct yet closely-interrelated fields of study.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Develop and manage strategic marketing plans within a range of specialist areas, such as Engineering, science and information technology; Creative, leisure and cultural industries; Health and social care. 
A2: Demonstrate research contemporary marketing within a specialist real world setting, recognising that specialist areas have to be explored at multiple levels of analysis. 
A3: Demonstrate critical understanding of core theories, concepts and frameworks of contemporary marketing to understand the strategy, process and operations of organisations at different marketing contexts.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Evaluate the distinctive roles played by the marketing function in the process of developing and commercializing products and services.
B2: Apply contemporary marketing concepts to critically analyse and evaluate solutions to a variety of marketing challenges.




C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1: Work independently and as part of collaborative teams to develop attributes and capabilities for contemporary marketers’ success in a complex and changing environment.
C2: Critically evaluate and reflect on student’s own career development objectives.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Independently apply conceptual thinking for the marketing process development.
D2: Critically analyse and design competitive strategies for developing and introducing products and services into particular markets.
D3: Create, plan and solve problems in entrepreneurial and innovative settings.

Course Title

Strategic Management

Course Description

Strategic Management: Creating Competitive Advantages Module introduces you to the essentials of strategy (key concepts, tools of analysis, various strategies and tactics), which are considered critical to managing organizations especially in today’s dynamic and connected environment. More specifically, this course examines the process of strategy, analysis of internal as well as external environment, development of strategic alternatives, selection of available and suitable alternative, implementation of strategies, and strategic control and corporate governance. Special emphasis given to the applicable strategic tools in the dynamic business environment including SWOT analysis, five-forces, resource-based view and others. Forms of organizational structure and how it affects the formulated strategies will also be delivered throughout the course.

Course Objectives

​​​- Provide students with concepts and tangible strategic skills that can readily be put into practice in often changing business environments. 
-Present the 21st century competitive/business landscape from a strategic management perspective and to assess how global and technological influences shape it
-Provide students with a critical overview of the main tools of contemporary strategic practice in organizations in a way which is relevant to their professional needs.
-To analyse and evaluate critically real life company situations and develop creative solutions, using a strategic management perspective. 
- To enhance the critical thinking skills of students and their abilities in analysing the strategic options available for organizations. Achieving the intended learning outcomes (covering both knowledge and skills) fully supports this aim.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to: 
A1: Demonstrate systematic knowledge of the nature of strategy and the issues it raises for organisations. How to relate business concepts, models and theories to real life organisations. 
A2. Develop systematic knowledge and understanding of key theories underpinning the strategy process including how organisations analyse their environments (macro and micro), and their capabilities (internal environments), choose between potential strategic options, and overcome the challenges of implementing their strategies.
A3: Demonstrate critical understanding of how businesses develop strategies; the different forms and theories of strategy, and how should organisations respond to the challenges of environmental change and markets.
A4: Demonstrate systematic knowledge of some applications of strategic theories and models to a specific industry.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Conceptually understand the context of a case study and/or real life organizations and to get the aptitude to analyse and evaluate real life company situations and develop creative solutions, using a strategic management perspective.
B2: Devise and sustain arguments depending on critical thinking, analysis and synthesis: including identifying and questioning assumptions, weighing evidence appropriately, identifying and challenging false logic or reasoning, and generalizing in a way which recognizes the limits of knowledge in strategy. 
B3: Evaluate and integrate the dynamics of competition surround organizations and how such velocity affects the strategic alternatives. In addition to acquire, skills to integrate and apply knowledge gained to the various strategy phases including formulation and implementation from a holistic perspective. 
B4: Ability to construct, defend and evaluate an argument, using relevant evidence, giving reasons for conclusions. 




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: As an independent learner, efficiently communicate complex information, arguments and ideas in ways appropriate to a business context and audience.
C2: Demonstrate proficiency in study and research skills such as: communicating their knowledge and understanding to others, verbally and in 
C3: Critically identify and evaluate conflicting arguments, including recognizing the significance of different value positions in arguments writing (effective performance in a team environment).




D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1: Acquire interpersonal skills of effective listening, negotiating, persuasion and presentation to develop written communication skills in essay writing 
D2: Independently conduct research into business and management issues, either individually or as part of a team for projects/dissertations/presentations. Have acquired skills in managing large bodies of knowledge.
D3: Acquire IT skills such as Microsoft Office, and Internet Search Engines, and the Arab Open University E-library
D4. Self reflection and criticality including self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues; Skills of learning to learn and developing a continuing appetite for learning; reflective, adaptive and collaborative learning.

Course Title

Global Human Resource Management

Course Description

This course examines the strategic and global issues of HRM by showing how organizations address the trade-offs between global integration and local responsiveness. It discusses varying methods of globalized talent management and employer branding and conclude with a multi-dimensional approach to HRM.

Course Objectives

​​​The primary objectives of this module are: 


• To understand globalization and international human resource management. 
• To understand strategic objectives 
• To understand global integration mechanisms 

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Identify drivers of globalization   
A2: Recognize global HRM strategies and structures. 
A3: Acquire knowledge about strategic objectives and how to build global capabilities. 
A4: Acquire knowledge about integration mechanisms.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Understand drivers of globalization and multiple layers of globalization within the MNE.
B2: Examine different strategic objectives from building global capabilities to developing international management competences. 
B3: Examine and evaluate the role of global talent management, managing international labour force, and employer branding. 




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: practically understand globalization drivers and impact particularly at the level of HRM. 


C2: Identify how and why global capabilities are built, and the importance of deploying an international management competence strategy. 
C3: Identify the importance of global talent management and how to manage international labour force. 




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Develop their critical thinking about global HR matters. 
D2: Explain globalization and IHRM related concepts to different audiences (academic, professional, the general public). 
 D3: Exercise building global capabilities and managing international labour and communicate ideas clearly to convince others and responsibly challenge their classmates. 
D4: Reflect on their own potential and capabilities with regard to global HRM particularly at the level of talent management, developing international management competences, etc. 

Course Title

International Management

Course Description

In this module, you will basically cover a range of topics related to international business and will be encouraged to cultivate a broad spectrum of knowledge and skills pertaining to globalization, national differences, the global trade and investment environment, the global monetary system, the strategy and structure of international business, International business functions, and professional practice.

Course Objectives

​​​In this module, you will cover a range of topics related to international business and will be encouraged to cultivate a broad spectrum of knowledge and skills pertaining to globalisation, national differences, the global trade and investment environment, the global monetary system, the strategy and structure of international business, International business functions, and professional practice. The content, activities and assessments are designed to help you develop and demonstrate your mastery of these skills. You will be asked to reflect on and document your skills as you progress through the module; this will enable you to record and evidence them for future use. Many of these skills, such as cultivating creativity and staying up to date with developments, will have benefits to you beyond the practice of business management. In addition to including leading-edge theory, in light of the fast-changing nature of the international business environment, the author was aiming to render this version of the book as up-to-date as possible.

Course Outcomes

​A. Knowledge and understanding

​At the end of the module, learners will be expected to:
A1: Demonstrate systematic knowledge and understanding of international business theory and practice 
A2: Demonstrate systematic knowledge and understanding of globalization and staying up-to-date about developments in the international business discipline and societal trends
A3: Demonstrate critical understanding of international business risks, national differences, and cross-cultural management issues




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Evaluate and integrate evidence and theory and apply them to international business practice
B2: Apply appropriate professional global management skills in an unpredictable and/or specialised context
B3: Appreciate the potential uncertainty, ambiguity and limits of knowledge in international business practice




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: As an independent learner, plan, monitor and evaluate your own learning and seek ways to improve your performance and prospects
C2: Recognise the importance of developing both technical and non-technical skills and of learning from feedback and self-reflection
C3: Critically engage with practical and professional international business skills and demonstrate an awareness of some international business functions in global business practice




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Acquire analytical and transferable skills through written and oral presentations
D2: Independently find, critically evaluate and use a wide range of information, data or tools accurately in complex contexts
D3: Collaborate with others to achieve joint outcomes.

Course Title

Principles of Microeconomics

Course Description

Principles of Microeconomics is a level 1 common introductory module to introduce students to the basic principles of microeconomic concepts, including supply and demand, resource allocation, consumer behaviour, market structures, and government impact. This module develops skills such as logical and analytical thinking and problem-solving skills. It is designed to explain the theoretical ideas and applies them to real-life examples and case studies.

Course Objectives

​​​​​​​The aim of this course is to introduce learners to the internal and external elements of Microeconomics. The objectives of this module are to educate students to understand the domain of economics as a social theory and the main analytical tools which are used in economic analysis. Students will be encouraged to apply the principles and techniques for economic analysis and to develop their understanding of the organisational and policy implications and to participate in debates on economic matters.​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:


A1: Understand basic and fundamental economic theories and concepts. 
A2: Gain knowledge of basic economic policy issues. 
A3: Understand how competition works and affects the market from an economic perspective.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Knowledge to recognise, compare, and contrast different ways of analysing business case studies.


B2: Apply knowledge in the analysis of practical business problems and issues.


B3: Analyse different interpretations and approaches to practical business problems and issues




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Analyse economic issues in the labour market and other factors of production.
C2:  Analyse pricing strategies




​D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Acquire and develop skills that are highly valued by employers such as time management, self-reliance, problem-solving, the ability to understand and evaluate new concepts, and prioritising effectively. 
D2: Gaining Effective communication skills – both written and oral, working closely with other teachers, parents and other education professionals
D3: Gain skills to creativity present ideas, time management, and analysing business situations.​

Course Title

English Communication Skills I

Course Description

As an integrated skills syllabus, EL111 continues to develop the communication skills – listening, speaking reading and writing- together with functions, vocabulary and grammar. However, special emphasis is placed on the two major skills of READING and WRITING through which structure, vocabulary, etc. can be integrated and developed. The course is learner-centered and seeks to introduce thematic topics which aim at developing critical thinking skills. It emphasizes the skill of reading through the application of learning strategies such as prior knowledge, scanning for specific information, skimming for main idea, and getting meaning from context. The course helps students to become more independent learners through extensive reading and writing practice.

Course Objectives

​​



1. Acquaint students with the four basic language skills of listening, speaking, reading and writing.
2.Have students practice all four skills through drilling, in-class work, home assignments, and online practice.
3.Placing extra emphasis on the two language skills of reading and writing.
4.Involve students in oral practice and allow them to take part in class activities to develop the skill of speaking.
5.Enable students to write reports, and well organized 3-paragraph essays.


By the end of the first course (i.e. EL111) students should be able to:
1. listen to and comprehend varieties of English discourse spoken at normal speed
2. speak correctly and fluently with reasonable pronunciation
3.communicate with ease and confidence on a variety  of daily topics as well as on topics related to university education, using appropriate structures and vocabulary.
4. read and understand a variety of English texts of varying length, complexity, and genres.
5. write different types of paragraphs (descriptive, narrative, argumentative, persuasive, cause and effect, comparison and contrast, definition, process) and different letter types (personal letters, letters of inquiry, letters of application, etc.) using appropriate punctuation marks, mechanics of writing, as well as cohesive devices. Eventually, students should be able to write a three-paragraph essay.
6. summarize different types of texts correctly and efficiently.​

Course Outcomes

​A. Knowledge and understanding

 At the end of the module, learners will be expected to: 
A1: Develop good understanding the four language skills. 
A2: Develop student’s knowledge and familiarize them with some basic concepts for improving language skills 


B. Cognitive skills 


At the end of the module, learners will be expected to:
B1: Develop awareness of the relevant strategies for improving each language skill 
B2: Develop awareness of the relationship between all four language skills


C. Practical and professional skills 


At the end of the module, learners will be expected to: 
C1: Produce well-written reports and well- organized 3-paragraph essays on different writing functions and purposes
C2: Read short 1-2 page texts with understanding and reasonable comprehension 


D. Key transferable skills 
D1: Demonstrate ability to read texts with understanding, while using some key reading strategies and techniques like scanning and skimming. 
D2: Write 3-paragraph essay with cohesion and coherence.​

Course Title

English Communication Skills 2

Course Description

This course complements and builds upon English 111. It particularly seeks to develop the reading, writing, listening, and study skills which students need in order to meet the demands of distance learning university education. This course is based on New Headway Plus Series from Oxford University Press. A new two-level advanced course, New Headway has a thematic syllabus that invites learners to talk and write about stimulating topics while developing critical thinking skills and learning strategies. The twelve units in each book are based on high-interest themes such as memorable moments, odd jobs, conflict resolution, biological clocks, and humor. Progress checks every three units consolidate key language, present test-taking strategies, and provide useful practice for standardized tests.

Course Objectives

​​



​1. This course complements and builds upon English 111. 
2. It particularly seeks to develop the reading, writing, listening, and study skills that students need in order to meet the demands of Blended Learning university education.

Course Outcomes

By the end of the course (i.e. EL112) the student should be able to:​

1. ​Demonstrate understanding of any given reading passage by responding correctly to its tasks and activities individually or in groups and show knowledge and understanding of the learned reading strategies. 
2.Recognition of the various “meanings" of words to reach a better understanding of the context and the written word and reveal awareness of appropriate language structures and vocabulary items suitable for different contexts and situations. 
3.Search for and collect specific data related to the topics under discussion and draw conclusions for the discussed topics based on the collected data and analyzed information.
4. Improve analytical and critical thinking skills through the identification of possible “meanings". 5.Communicate in English orally and in writing on diverse occasions and give oral presentations using power points, flipcharts, pictures, role plays, etc. to discuss what has been read orally.
6. The ability to work in a group and individually to identify problems in specific topics and provide creative solutions.​

Course Title

Microfinance

Course Description

This module focuses on the role of microfinance as an alternate source of financing for the poor. It will explore the difficulties of accessing financial services from banks during the rise of informal credit markets and cooperative savings and credit cooperatives organizations. The problems of adverse selection and moral hazards in commercial banking and how microfinance institutions use local information and group lending to circumvent these problems shall be considered. Competition, profitability versus poverty reduction as objectives of microfinance institutions. Management and self-sustainability of MFI and crosscutting issues on microfinance gender and education among others shall be covered.

Course Objectives

​​​The aim of this module is to provide students with the basic knowledge of the role of microfinance institutions (MFIs) and banks in providing financial services to poor and low-income customers in developing countries. Students will learn how the microfinance industry evolved and how it works. Students will be encouraged to develop an understanding of the skills and techniques used by microfinance analysts, managers, and investors. Students also  will explore how governments and central banks can support the growing microfinance industry, and what are the current challenges facing microfinance.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Awareness and understanding of the contemporary issues and trends in microfinance. 
A2: Develop an understanding to the implications of sustainability for financial tools 
and techniques and investment opportunities. 
A3:  Develop an understand to Financial services, Financial service providers and 
Delivery Channels in microfinance
A4:  Demonstrate the ability to identify the challenges of implementing new financial initiatives. 




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Be able to identify assumptions, evaluate statements in terms of evidence, to detect false logic or reasoning, to identify implicit values, and to define terms adequately and to generalize appropriately; 


B2: Be able to create, evaluate and access a range of options, together with the capacity to apply ideas and knowledge to a range of business and other situations; 


B3: Acquire generic intellectual skills such as literacy and information-processing skills, interpersonal and presentational skills;


B4: Develop effective self-management in terms of time, planning and behavior, motivation, self-starting, individual initiative and enterprise; 




C. Practical and professional skills

At the end of the module, learners will be expected to:

 
C1: Analyze and appraise alternatives and make decisions 
based on evidence. 
C2:  Perform effective written communication skills, particularly
 in explaining and justifying choices. 
C3: Perform effective debating and presentation skills. 
C4: Perform effective skills in independent private study. 






D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Ability to present the argument clearly and in an appropriate academic style and format
D2: Evaluate and identify the relevance of information from a variety of
sources
D3: Ability to understand categorical or earmarked funds whereby governments specifically target one or various institution(s) based on predetermined criteria.

Course Title

Financial Technology

Course Description

FinTech has seen a dramatic increase of popularity in terms of both business applications and academic research in the last decade. Importantly, FinTech has the potential not only to improve profit margins of financial service companies but also to democratize finance, help unbanked individuals and support responsible financial enterprises. The course will equip students with a sound understanding of the technology underlying FinTech by introducing topics in block chain, machine learning and artificial intelligence. Building on this technological basis, the course will provide an overview of key trends and discuss the impact of FinTech on financial services such as payments, investing, lending, borrowing and spending.

Course Objectives

​​​FinTech has seen a dramatic increase of popularity in terms both of business applications and academic research in the last decade. Importantly, FinTech has the potential not only to improve profit-margins of financial service companies but also to democratise finance, help unbanked individuals and support responsible financial enterprises. The course will equip students with a sound understanding of the technology underlying FinTech by introducing topics in block chain, machine learning and artificial intelligence. Building on this technological basis, the course will provide an overview of key trends and discuss the impact of FinTech on financial services such as payments, investing, lending, borrowing and spending.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Demonstrate an advanced knowledge of the Fintech
A2: Understand the importance of financial intermediation and the use of money in financial technology.
A3: Understand current trends in FinTech, including the importance of block chain and electronic currencies




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Demonstrate an appreciation of the social dimensions of technology use in financial markets.
B2: Critically compare, contrast and evaluate the different machine learning techniques in terms of their applicability to solving problems in finance, this can be demonstrated by students using appropriate software to apply techniques to a given set of data.
B3: Critically evaluate markets by being able to competently present arguments on the criticisms of the current set up and offer the basis for the development of alternative technology-based markets and financial services product




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Understand how FinTech can help democratise banking and help unbanked individuals
C2: Recognise the relevance of capital and investment processes within FinTech, especially in terms of equity crowdfunding and peer-to-peer platforms




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Knowledge of the current FinTech start-ups and FinTech hubs landscape and recognise the role of emerging markets in, and social impact of, FinTech.

Course Title

Financial and Securities Markets

Course Description

The aims of the module are to promote the student understanding of derivative markets, options, bonds, warrants and convertibles, yield curves and the term structure of interest rates, currency exchange rate and the international exchange rate parity, portfolio risk and diversification, risk and return. The course provides a thorough understanding of international portfolio diversification and the principles behind financial derivative markets.

Course Objectives

​​​The aims of the module are to promote the student understanding of derivative markets, options, bonds, warrants and convertibles, yield curves & the term structure of interest rates, currency exchange rate and the international exchange rate parity, portfolio risk and diversification, risk and return. The course provides a thorough understanding of international portfolio diversification and the principles behind financial derivative markets.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Awareness and understanding of the financial system, function and structure, money and capital market instruments, function and types of financial intermediaries.
A2: Awareness and understanding of the commodities Market: physical Trading, derivative trading & world exchanges, Bonds, Bond Yields, Prices and Bond Swaps and Bond Price Sensitivity
A3: Awareness and understanding of Yield Curves and the Term Structure of Interest Rates and Currency Exchange Rates, International Exchange Rate Parity Theories
A4: Develop an understanding of the Economic Logic of Derivative Markets, Forward Contracts and Markets, Futures Markets

​


B. Cognitive skills

At the end of the module learners will be expected to:
B1: Understand how financial & securities markets work and what functions they fulfil in market economy & how they promote economic efficiency.
B2: Acquire knowledge on how to assess risk & return & liquidity of different investment instruments in addition to acquiring the ability to valuate stocks & bonds by applying procedures and models of fundamental analysis. 
B3: Understand & compare how markets function & the instruments traded. 
B4: Be able to develop & demonstrate knowledge in derivative markets, forward contracts, future markets, options, warrants and convertibles.​


C. Practical and professional skills

At the end of the module, learners will be expected to:
C1. Perform empirical analysis employing statistical and financial tools, and report on the empirical findings;
C2. Critically engage with the range of (inter-related) theoretical concepts as they relate to the subject area;
C3. Establish a well-structured and well-argued report on a specialist topic in the area of Financial Markets and Derivatives.




D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1. Ability to develop many transferable skills that are highly valued by employers such as time management, self-reliance, problem-solving, the ability to understand, evaluate and use the various financial concepts.

Course Title

Portfolio Theory

Course Description

This course provides in-depth study of investment portfolios: the theory behind them, construction techniques, asset classes employed and their management. Students will re-examine and enhance their understanding and knowledge of the theoretical foundations of asset pricing, market efficiency and the Modern Portfolio Theory (MPT). Students will be able to provide a “Statement of Advice” for an institutional investor, quantitatively forecast characteristics of various asset classes in an economy, and then create an investment portfolio to satisfy the investment requirements. Students will learn various strategies to test the portfolio constructed, issues that impact portfolio performance in achieving investment objectives, and finally evaluate its performance.

Course Objectives

​​The aim of the course is to provide students with a critical understanding of the game of returns and risk in portfolio theory, and to facilitate the application of standardized portfolio selection techniques in real-life while guiding them in critical-thinking with regard to recent advances in portfolio selection process.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Awareness and comprehensive knowledge and understanding of the subject.
A2: Engage with different traditions of thought.
A3: Apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.


B. Cognitive skills

At the end of the module learners will be expected to:
B1: Acquire an effective problems-solving skills.
B2:Be able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
​


C. Practical and professional skills

At the end of the module, learners will be expected to:
C1. Engage in professional behaviour and have the potential to be entrepreneurial.
C2. Establish leadership roles in their chosen occupations or careers and communities.




D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1. Evaluate and convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.

Course Title

Corporate Finance

Course Description

This course is designed to provide students with the necessary skills that are required in the market place especially in the field of corporate finance. FIN340: Corporate Finance will help students acquire fundamental knowledge required to make financial sound decisions using tools that will guide them to solve real world financial problems at both individual and corporate levels. The course is a blend of theory and practice that will build on previous acquired skills in B124A/B: financial and managerial accounting respectively and a financial strong conceptual base covered in FIN241 on Financial Theory and Practice.

Course Objectives

​​​​The aims of this module are; 
1. Introduces students to the field of corporate finance, financial decision making and challenges that managers face in reaching sound financial decisions:
2. Equips students with the necessary skills to read, analyse and interpret financial statements to investigate a company’s financial health:
3. Informs students on the tools used to decide on the sources of finance to resort to:
4. Educates students on some of the investment evaluation methods such as:
5. Teaches students about the several financing options investors resort:
6. Explains how corporation maintain sound debt levels and the policies used to manage corporations’ capital structure​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Awareness and understanding of how Agency Theory and Managerial Incentives Affect Financial Decisions
A2: Develop an understanding and explanation of the Capital Structure Theory, its application and impact on corporate financial health 
A3: Develop an understanding of how corporate governance can contribute to firm value




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Be able to critical discuss, analyse and synthesise corporate performance based on financial information.
B2: Acquire understanding of valuating risk effects on assets using asset pricing.




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Perform problem-solving using appropriate quantitative and qualitative skills including data analysis, interpretation and extrapolation.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Select appropriate effective communication, both orally and in writing, of information, arguments and ideas.
D2:  Acquire skills to problem-solving and decision-making using appropriate quantitative and qualitative skills including data analysis, interpretation and extrapolation.
D3:  Effective performance in a team environment both in face-to-face and/or virtual contexts.​

Course Title

Islamic Finance

Course Description

This course aim to introduce students to the Principles of Islamic Finance, Islamic banks; Risk management of Islamic institutions, globalization and challenges for Islamic finance. This course provides an overview and understanding to the main concepts and theories of Islamic Finance.

Course Objectives

​​​This course provides an overview and understanding to the main concepts and theories of Islamic Finance. 

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Awareness and understanding of the Economic System, Financial Contracting, Riba (interest). The Islamic Financial System. Islamic Financial Services Industry.
A2: Develop an understanding of Risk Management of Islamic Financial Institutions, 
A3: Develop an understanding of Regulation of Islamic Financial Institutions.
A4: Awareness and understanding of Globalization and Challenges for Islamic Finance.​


B. Cognitive skills

At the end of the module learners will be expected to:
B1: Acquire understanding of the Islamic Financial System.​


C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: The ability to work in any financial institution following the Islamic Finance rules and regulations.​




D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1: Critical engagement with corporate finance tools and techniques.  Understand and explain the relevance, facts and role of dividend policy 
D2: Effective communication skills – both written and oral (These are extremely important, as is the ability to work well as part of a team.) 
D3: Select appropriate procedures in presenting ideas.

Course Title

Financial & Securities Markets

Course Description

Acquire knowledge in financial markets and instruments, and in financial engineering together with the quantitative tools essential for understanding modern finance. The module provides thorough understanding of the reason financial markets are crucial to promoting greater economic efficiency. It shows that well-functioning financial markets are a key factor in producing high economic growth & poorly performing financial markets are one reason that many parts of the world remain desperately poor. The module further shows how activities in the financial and securities markets have direct effects on personal wealth, behaviour of businesses and consumers and the cyclical performance of the economy. The module develops an advanced understanding of the financial and securities markets, how it works, the debt and equity markets and intermediaries. It aims to promote the student understanding of derivative markets, options ,Bonds , warrants and convertibles, Yield curves & the term structure of interest rates , currency exchange rate and the international exchange rate parity, portfolio risk and diversification, risk and return. The module further enhances student’s knowledge & practices of how the stock and commodities markets function.

Course Objectives

​To develop a thorough understanding of bonds, interest rates, currency exchange rates, exchange rate parity theories, international portfolio diversification and the principles behind financial derivative markets. ​​

Course Outcomes

​A. Knowledge and understanding

A1: An overview of the financial system, function and structure, money and capital market instruments, function and types of financial intermediaries.

A2: An overview of the commodities Market: physical Trading, derivative trading & world exchanges.

A3: Bonds, Bond Yields, Prices and Bond Swaps, Bond Price Sensitivity

A4: Yield Curves and the Term Structure of Interest Rates

A5: Currency Exchange Rates, International Exchange Rate Parity Theories

A6: International Portfolio Diversification, Measuring Portfolio Risk, Return and Performance

A7: Introduction, Definitions, and the Economic Logic of Derivative Markets, Forward Contracts and Markets, Futures Markets

A8: Introduction to Options, The Binomial Model and the Factors Affecting Option Prices, Black-Scholes Model, Using Options

A9: Warrants and Convertibles

 

B. Cognitive skills

B1: understand how financial & securities markets work and what functions they fulfil in market economy & how they promote economic efficiency.

B2: How to assess risk & return & liquidity of different investment instruments in addition to acquiring the ability to valuate stocks & bonds by applying procedures and models of fundamental analysis. 

B3: Understand & analyse interest rates & their behaviour, currency exchange rates & analysis of international exchange parity.

B4: Describe & compare selected world exchanges.

B5: Understand & compare how markets function & the instruments traded.

B6: Students will be enabled to apply instruments & principles of technical psychological analysis on the capital markets.

B7: Students will be expected to develop & demonstrate knowledge in derivative markets, forward contracts, future markets, options, warrants and convertibles.

B8: Students will be able to review and assess key trends in the financial and securities markets.

 

C. Practical and professional skills

C1. undertake empirical analysis employing statistical and financial tools, and report on the empirical findings;

C2. set up and manage a project;

C3. deal appropriately with the range of (inter-related) theoretical concepts as they relate to the subject area;

C4. Produce a well-structured and well-argued report on a specialist topic in the area of Financial Markets and Derivatives.

 

D. Key transferable skills.

D1. Students develop many transferable skills that are highly valued by employers such as time management, self-reliance, problem-solving, the ability to understand, evaluate and use the various financial concepts

Course Title

Principles of entrepreneurship for non-specialists

Course Description

Providing students with concepts and tools that help them learn about the principles of entrepreneurship, its importance, and the steps for establishing and managing small projects, in addition to introducing students to the steps necessary to establish a small-sized private project through the following main methods: Developing students’ ability to apply the concepts necessary to start a project in business reality Improve students' ability to use business creation tools such as business plan and business model Applying technological tools in entrepreneurship through projects that are discussed within interactive groups.

Course Objectives

​



​​​1. Knowledge of the basics and principles of entrepreneurship and their practical applications 
2.Developing the concept of self-employment culture 
3.Determine the appropriate path for the project and take advantage of the available opportunities 
4.Identify the most important characteristics of an entrepreneur and how to develop them 
5. Identifying the most important bodies that support entrepreneurs 
6. Finding opportunities for successful projects and comparing them using modern scientific methods 
7. Identifying the procedures and legislation regulating business establishments 
8. Acquiring and developing entrepreneurial project management skills​​

Course Outcomes

​A. Knowledge and Understanding


A1: Explain the fundamental principles and concepts of entrepreneurship and their importance in the business world..
A2: Articulate the role and significance of entrepreneurship in economic development and innovation.
A3: Describe the necessary steps and procedures for establishing a small-sized private project, including legal, financial, and operational considerations.


B. Cognitive Skills


B1: Generate and evaluate viable business ideas for small projects.
B2: Assess the feasibility and potential success of new business ventures using appropriate analytical techniques.
B3: Develop an entrepreneurial mindset that fosters innovation, risk-taking, and problem-solving in business contexts.


C. Practical and Professional Skills


C1: Develop comprehensive business plans that outline the strategy, objectives, and financial projections for a small business.
C2: Create effective business models that detail the value proposition, customer segments, revenue streams, and key activities of a new business venture.
C3: Demonstrate the ability to manage the day-to-day operations of a small business, including marketing, finance, and human resources.


D. Key Transferable Skills


D1: Utilize business creation tools ​, market research, and financial forecasting to support business planning and development.
D2: Prepare to face real-world challenges in entrepreneurship by applying theoretical knowledge to practical situations through case studies and projects.
D3: Apply entrepreneurial concepts and methodologies in practical scenarios to initiate and manage small projects.​​

Course Title

History and Civilization of Lebanon

Course Description

This course introduces students to the historical background of the AOU branch country, its political, socioeconomic development and democratic experience.

Course Objectives

​​



1. Understanding the historical development of Lebanon.
2. Analyzing the political evolution of the State of Lebanon.
3. Studying the democratic experience and the development of parliamentary councils.
4. Exploring the economic and social foundations.
5. Understanding the Lebanese social system and its social and cultural dynamics.
6. Shedding light on historical challenges and their impact on institutions and society.
7. Enhancing interaction between cultural elements and their influence on Lebanon's development.
8. Promoting awareness of Lebanon's national identity.
9. Analyzing international relations and Lebanon's participation in them.
10. Enhancing research and analytical skills in understanding Lebanon's history and civilization.​

Course Outcomes

​A. Knowledge and Understanding



1. Understanding the historical development of Lebanon.
2. Analyzing the political evolution of the State of Lebanon.
3. Studying the democratic experience and the development of parliamentary councils.
4. Exploring the economic and social foundations in Lebanon.
5. Understanding the Lebanese social system and its social and cultural dynamics.
6. Shedding light on historical challenges and their impact on institutions and society.


B. Cognitive Skills


1. Analyzing international relations and Lebanon's participation in them.
2. Enhancing research and analytical skills in understanding Lebanon's history and civilization.
3. Utilizing theories and research approaches in studying Lebanon's historical development.


C. Practical and Professional Skills


1. Applying research methods and tools to understand Lebanon's history and civilization.
2. Preparing analytical reports and articles on historical challenges in Lebanon.
3. Developing the ability to present findings and recommendations logically and evidence-based.


D. Key Transferable Skills


1. Enhancing awareness of Lebanon's national identity and understanding its impact on national development.
2. Enhancing critical and analytical thinking skills in various historical and cultural contexts.
3. Developing research and analytical skills that can be transferred to multiple academic and professional fields.

Course Title

Life Skills and Coexistence

Course Description

This course deals with the abilities that enable individuals to engage in adaptive and positive behavior that makes them able to deal effectively with life's demands and challenges. It seeks to know the concept of skill and how to acquire and develop it, such as the skill of developing self-awareness, managing psychological stress, effective communication, solving problems and conflicts, leadership, and building work teams, in addition to presenting topics in pluralism and democracy, women’s rights, the subject of the Universal Declaration of Human Rights, and acceptance of... The other, coexistence and tolerance.

Course Objectives

​​



​​​​​1.A deep understanding of the concept of skill and its importance in shaping adaptive and positive behavior. 2. Acquiring and developing self-awareness and psychological stress management skills. 
3. Enhancing effective communication skills. 
4. Developing problem-solving and conflict management skills. 
5. Enhancing understanding of leadership skills and building work teams. 
6. Providing concepts and skills of coexistence and tolerance. 
7. Reviewing issues of pluralism and democracy. 
8. Promoting women’s rights and promoting equality in society. 
9. Promoting awareness of the Universal Declaration of Human Rights. 
10. Encouraging students to accept others regardless of differences.​​​​

Course Outcomes

A. Knowledge and Understanding 


A1: Define the concept of skill and explain methods for acquiring and developing essential life skills.
A2: Describe techniques for developing self-awareness and recognizing personal strengths and weaknesses.
A3: Explain effective strategies for managing psychological stress in various life situations. 


B. Cognitive Skills 


B1: Analyze personal strengths and weaknesses to enhance self-awareness. 
B2: Apply problem-solving and conflict resolution techniques to address and manage disputes and challenges. 


C. Practical and Professional Skills 


C1: Demonstrate effective communication skills, including active listening and clear expression of ideas. 
C2: Exhibit leadership skills by leading and motivating others in various settings. 
C3: Form and manage effective work teams, fostering collaboration and teamwork. 


D. Key Transferable Skills 


D1: Utilize strategies for managing psychological stress effectively. 
D2: Demonstrate the ability to communicate ideas clearly in both personal and professional contexts. 
D3: Develop and apply skills in teamwork and collaboration to work effectively in group settings.

Course Title

Skills for Success

Course Description

This course focuses on providing the necessary knowledge and tools for students to enhance their soft skills and hence their growth journey by channeling their efforts in the most efficient way towards success.

Course Objectives

​



1.Be able to regroup and focus their energy, by developing effective learning strategies, and benefiting from their time and available resources.
2.Capitalize on the techniques and tools this module offers (self-learning tools, note taking skills, test taking skills, organizing skills...) to become independent self-learners. 
3. Become familiar with emotional intelligence through Daniel Goleman's theories, as well as the concept of growth mindset, and build on both pathways to achieve growth and success. 
4. Differentiate the types of intelligences. They will be able to identify own learning style based on most dominant intelligences. 
5. Be able to identify the styles of communication they adopt in different conversations as well as the other parties' styles and acknowledge the impact on the style they use on their conversations and on their surroundings. 
6.Acquire the tools to communicate their ideas in a more consistent, clear and powerful way. 
7. Have a wider insight on the most respectful and efficient means to participate in a group conversation. 
8. Address difficult situations in a healthier and more constructive way, without feeling overwhelmed. 
9. Define a problem, determining the causes behind it, identify and select alternatives for a solution and implement them. 
10. Understand the concept of conflict, its reasons and resolution options. 
11. Improve focus and attention and open up to new ways to release stress caused by daily life struggles.​

Course Outcomes

​1. Decision making skills. 

2. Methods of notetaking and summarization (Cornell's method…) 
3. Test taking and studying strategies 
4. Growth mindset concept and growth mindset strategies. 
5. Introduction to emotional intelligence by Daniel Goleman. 
6. Multiple intelligence concept: Gardner's theory on types of intelligences. Leaning styles. 
7. The four basic styles of communication and their impacts on the conversations' directions. 
8. Techniques to communicate more effectively. 
9. The concept of the mind. 
10. The concept of empathy: the importance of empathy in creating a better social reality and the main strategies to enhance the empathic skills. 
11. Problem solving strategies and means for addressing difficult situations. 
12. Definition of conflict and conflict resolution.​

Course Title

Learning with Technology

Course Description

This course introduces the students to e-Learning concepts such as meaning, accessibility, skills, and resources using the newest Information technologies in their learning journey. Students will become Familiar with accessing the needed educational technologies and learning how to use them effectively. It also provides students the crucial college level academic experiences that develop self-learning skills.

Course Objectives

​



This module aims to: 
1. Introduce e-Learning concepts such as meaning, accessibility, skills, and resources. 
2.Help students to develop their understanding about flexible learning. 
3.Prepare the student for further academic studies by helping them develop their study skills. 
4.Enhance student's knowledge about basic computer system applications, big data, IoT and AI. 
5.Familiarize with the basic concepts of MS Office suite.


​

Course Outcomes

​A. Knowledge and understanding 



At the end of the module, learners will be expected to: 
A1. Define the different learning styles. 
A2. Describe the differences between conventional and blended-learning education systems. 
A3. Understand how to create learning opportunities that are adapted to learners 
A4. Understand the development of learning strategies to promote effective learning. 
A5. Understand the basic concepts of the MS Office suite. 
A6. Explain different terms in digital communication such as network, connectivity, wireless, and IoT. 


B. Cognitive skills 


At the end of the module learners will be expected to: 
B1: Learn by themselves and describe the difference between learning styles. 
B2: Apply problem-solving techniques. 
B3: Compare different learning strategies. 
B4: Apply skills needed for effective learning. 
B5: Use an understanding of individual and group behavior to create an active learning environment. 
B6: Deal with computer problems.​ 


C. Practical and professional skills 


At the end of the module, learners will be expected to: 
C1: Read analytically and critically for learning and avoid plagiarisms. 
C2: Connect and surf the internet, search using the search engines and send and receive email, and share files in a secure way, and avoid computer crime and use computer ethically. 
C3: Organize and manage a plan for optimal learning. 
C4: Enhance the learning environment by incorporating the use of technological equipment. 
C5: Operate the computer system properly and interact with applications and programs confidently. 
C6: Communicate with others electronically. 


D. Key transferable skills 


At the end of the module, learners will be expected to: 
D1: Interact effectively within a group using social media and electronic conferencing techniques. 
D2: Working in groups using the LMS system and course forum online and contribute to discussions on a conference using instant messaging. 
D3: Improve own learning and performance. 
D4: Work independently, scheduling (schedule) tasks and mange time effectively. 
D5: Utilize effective environments for learning. 
D6: Take responsibility for personal and professional learning. 
D7: Manage learning time effectively​​​

Course Title

Learning and Information Technology

Course Description

Learning and Information Technology is a fundamental module for all students enrolled in Arab Open University. It provides students a college level academic experiences that develop self-learning skills. It also provides students with a broad introduction to computing and Information Technology concepts and principles.

Course Objectives

​​



The module aims to: 
1. Introduce e-Learning concepts such as meaning, accessibility, skills, and resources. 
2. Help students to develop their understanding about flexible learning. 
3. Prepare the student for further academic studies by helping them develop their study skills. 
4. Enhance student’s knowledge about basic computer system applications, big data, IoT and AI. 
5. Familiarize with the basic concepts of Information Technology: Internet, Web, and Systems. 
6. Introduce students to the concepts of security and ethics.​​

Course Outcomes

​A. Knowledge and understanding



Students will be able to:​
1.Define the different learning styles. 
2.Describe the differences between conventional and blended-learning education systems. 
3.Understand how to create learning opportunities that are adapted to learners. 
4.Understand the development of learning strategies to promote effective learning. 
5.Explain the Web and Internet inventions. 
6.Explain different parts in computer system. 
7.Explain different terms in digital communication such as network, connectivity, wireless, server, client and IoT. 
8.Describe the e-commerce and big data. 
9.Understand clearly the difference between privacy and security. 
10.Describe what are computer ethics and computer crime.​ 


B. Cognitive skills 
Students will be able to:
1.Learn by themselves and describe the difference between learning styles. 
2.Apply problem-solving techniques. 
3.Compare different learning strategies. ​
4.Apply skills needed for effective learning. ​
5.Use an understanding of individual and group behavior to create an active learning environment. 
6.Deal with computer problems. 
7.Describe the Web and search engines. 


C. Practical and professional skills 
Students will be able to: 
1.Read analytically and critically for learning and avoid plagiarisms. 
2.​Connect and surf the internet, search using the search engines and send and receive email, and share files in a secure way, and avoid computer crime and use computer ethically. 
3.Organize and manage a plan for optimal learning. 
4.Enhance the learning environment by incorporating the use of technological equipment. ​ 
5.Operate the computer system properly and interact with applications and programs confidently. ​
6.Communicate with others electronically (Email, instant messaging, blogs, microblogs and wikis) and Initiate a transaction electronically (e-commerce) in a secure way and use the social media in the process of learning and communication with others.
 
D. Key transferable skills​ 
Students will be able to: ​
1.Interact effectively within a group using social media and electronic conferencing techniques. 
2.​Working in groups using the LMS system and course forum online and contribute to discussions on a conference using instant messaging. 
3.Improve own learning and performance. 
4.Work independently, scheduling (schedule) tasks and mange time effectively. 
5.Utilize effective environments for learning. 
6.Take responsibility for personal and professional learning. 
7.Manage learning time effectively.

Course Title

Employment Law

Course Description

Employment Law is a level 5 module that focuses on the principles of employment and labour laws, the challenges in the contemporary workplace and the national/local context of labour and social security laws. As well as explaining the principles and rules governing the labour/employment relationships in the national context. The goals of this course is to provide the students with relevant information on the nature and legal terminology of employment law, the most common laws and how they affect organizations and the legal principles applicable to a wide range of work-related concerns.

Course Objectives

​​The goals of this course is to provide the students with relevant information on the nature and legal terminology of employment law, the most common laws and how they affect organizations and the legal principles applicable to a wide range of work-related concerns. On successful completion of this course students are expected to be able to: Determine an understanding of employment contracts, labour and social security law. Understand that labour law is a must to balance the rights of employees with those of employers. Demonstrate an understanding of the scope and historical evolution of labour law, the individual and collective labour relationships, the characteristics and sources of labour law, and the fundamentals and systems of social security law.

​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Understand and articulate the basic legal terminology/principles of employment and labor law and social security law.
A2: Demonstrate good understanding of key concepts, regulations and framework sustaining labor and equality rules and regulations.
A3: Develop an understanding to identify different kinds of legal problems when encountering them at work, and legal remedies available under employment and labor laws.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Be able to assess situations that frequently present legal issues affecting the employment relationship.
B2: Acquire understanding of the nature, form and content of the employment contracts.
B3: Discuss the diverse statutory entitlements available to employees, including maternity and paternity leave.
B4: Understand the individual legal obligations of managers in confronting legal problems at work.




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Perform the legal principles of employment/labor for a more successful employment relationship at work.
C2: Perform principles and regulations governing the employer-employee relationship to workplace issues and formulate solutions.
C3: Establish and promote the right principles, practices and environment in the workplace as per employment, labor and social security laws.






D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Select effective communication, both orally and in writing, of information, arguments and ideas using language and styles appropriate for a business context and audience.
D2:  Problem-solving and decision-making using appropriate quantitative and qualitative skills including data analysis, interpretation and extrapolation.
D3: Ability to develop critical thinking, self-appraisal and reflective thinking ability in the areas of Employment, social security and Labor Laws.
D4: Evaluate and organise information from a range of sources. Manage own learning and reflect on their development as an independent learner.

​

Course Title

Staffing Organizations

Course Description

HRM206 is the next course to be taken by students of HR track, after HRM205 – Employment and Labour Law. This module explores both strategic and operational issues involved in staffing organizations. It focuses particularly on the essentials of human resources functions related to staffing. It examines the design and management of successful staffing practices used to build and retain a quality workforce in order to achieve both organizational effectiveness and individual job satisfaction. Students will study key topics in staffing and strategic planning: job analysis and job design, recruitment, selection and retention, orientation, induction, all within a decision-making and legal framework. And this module will provide them with an understanding of the links between staffing activities and the organization’s strategic objectives. On another hand, students will be developing their skills in critical thinking, problem solving and written and oral communication, since this module will engage them in business activities in a disciplined and ethical manner. This will help them pursue personal development of knowledge and skills related to a management career

Course Objectives

​​In this module, staffing is treated as an integrated process that begins with an understanding of a company's business strategy and continues through planning, sourcing, recruiting, selecting, negotiating, socializing, career planning, retaining, and transitioning the workforce. These stages enable organizations to meet hiring objectives and ensure that talent is in the right place at the right time. On successful completion of this module, students are expected to: Determine an understanding of different staffing models and staffing strategies Apply a conceptualization of staffing activities that exit in firms and their impact on strategic human resources management Demonstrate a capability of dealing with issues of equal opportunities and staffing of human resources in organizations Demonstrate an overview understanding of processes like job analysis in line with competency analysis, HR planning, sources of recruitment and selection, staffing decision-making reliability as well as validity of employee-assessment methods.

​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to: develop and demonstrate the following Knowledge and understanding:
A1: Develop an understanding of the importance for an organization to view all components of staffing functions including recruitment, selection anA2: Aware and understand the difference between the internal selection decisions and external selection decisions and identification of different recruitment methods and sources for both internal and external recruitment, and the different approaches to decision making in the context of staffing policies and staffing practices
A3: Identify the concept and principles of performance management and the importance of communicating them to employees and the dimensions of employee relations and cultural differences managing workforce flow. 




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Distinguish external and environmental influences on staffing and Identify ethical issues pertaining to recruitment, selection and staffing decisions and their impact on firm performance
B2: Acquire understanding of job analysis, job description and job specification
B3: Be able to evaluate and handle situations of disputes and complaints and relate employee performance assessment to reward and benefits.​


C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Enquire the ability to find sources for qualified candidates and demonstrate ability to interview and select applicants
C2: Establish an appropriate assessment method to evaluate employee performance and take corrective actions
C3: Perform ability to Use HR information systems for tracking applicants and other functionalities.




D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1: Select effective communication, both orally and in writing, of information, arguments and ideas using language and styles appropriate for a business context and audience.
D2: Ability to problem-solving and decision-making using appropriate quantitative and qualitative skills including data analysis, interpretation and extrapolation.
D3: self-appraisal and reflective thinking in the areas of creativity, teamwork, leadership, career selection.

Course Title

Training and development

Course Description

HRM210 Module is developed to provide students with a basic knowledge and understanding of training process with a detailed explanation of each phase of the process. It demonstrates how training should be aligned with organization strategy. It elucidates main motivation, learning and development theories while showing how these theories influence training design, development, implementation and evaluation. Accordingly, HRM210 covers training needs assessment, training design, training methods, training evaluation, adult learning theory, management development, organizational learning, and knowledge management. The course is mainly designed for undergraduate Business majors who wish to specialize in HR, yet will also help any business major who is seeking to understand the strategic role of training, development, and OL in corporations.

Course Objectives

​​The aims of the HRM 210 module include the development of students’ knowledge of the skills, competencies, and practical elements for employee development and performance enhancement in organizations. This module helps the students in addressing the main components of training evaluation, including the estimation of training costs and benefits, the ability to develop training assessment guidelines and to capitalize on results to further improve the quality and outcomes of training programs. It also helps decisions making process concerning the training and development function.​

Course Outcomes

​A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Develop an understanding to theoretical framework, models, concepts, and debates about employees training and development in organizations.
A2: Awareness and understanding of the key processes, practices and stages for designing, developing and implementing a training program.
A3: Demonstrate the ability to evaluate the effectiveness of training programs in terms of training criteria and evaluation designs, and training management and development.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Understand the field of Training and Development including: training needs, objectives and methods, assessment of training programs its role in optimizing performance.
B2: Be able to evaluate learning theories and principles and their implications for the effectiveness of training programs.
B3: Acquire understanding of the link between organizational strategy and training and development strategies




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Apply theoretical concepts and models to training design
C2: Perform training needs assessments according to varied organizational situations.
C3: Establish technique to calculate training return on investment.




D. Key transferable skills 

At the end of the module, learners will be expected to develop:
D1: Select appropriate procedures for Human resources training and development.
D2: Examine and analyze training techniques through different performance-based training methods and approaches.
D3: Effective communication, both orally and in writing, of information, arguments and ideas using language and styles appropriate for a business context and audience.
D4: Problem-solving and decision-making using appropriate quantitative and qualitative skills including data analysis, interpretation and extrapolation.

Course Title

Employment Compensation and Benefits

Course Description

This module focuses on employee compensations. Compensation and benefits specialists are in charge of ensuring fair and equitable pay rates to employees, based on job evaluation, wage surveys, incentives, pay equity and compensation strategy. This module provides students with a sound understanding of the essential of financial reward systems in the organization. Students will examine key topics in compensation and benefits. They will also develop skills in critical thinking, problem solving and written and oral communication.

Course Objectives

​​​The purpose of the course is to introduce students to a variety of models and theories of compensation practice and its role in promoting competitive advantage for the companies. The objectives of the module are to provide students with knowledge to examine the context of compensation practice, design and challenges facing compensation professionals.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to: 
A1:  Understand different compensation philosophies for all type of employees
A2: Understand legal aspects that influence compensation and benefit systems
A3: Identify principals of merit pay, pay-for-performance, individual incentives, bonuses, and group incentives and their contribution to differentiation and lower cost corporate competitive strategies
A4: Critical understanding of building market competitive compensation systems and Market-based strategies to establish pay level policies




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Analyse different pay systems and the link between employee performance aspects and employee compensations
B2: Apply job requirements and design in order to take appropriate decisions in pay and compensations
B3: Knowledge to design systems for compensating executives, contingent workers, and the flexible workforce. 
B4: Identify market factors and labour unions that have direct influence on a company’s compensation practices




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Create and communicate a compensation philosophy of a company
C2: Design a base for pay systems: merit pay, pay-for-performance, incentives/bonuses, profit sharing, group incentives
C3: Establish market-based strategies in order to match market pay rates and manage employee benefits in terms of cost control, action planning, and strategic planning
C4: Reflect on skills needed to evaluate employee performance and apply compensations accordingly 






D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1: Gain knowledge and skills to effective communication, both orally and in writing, of information, arguments and ideas, using language and styles appropriate for a business context and audience.
D2:  Acquire skills to effective performance in a team environment both in face-to-face and/or virtual contexts.
D3:  Effective use of information and communication technologies for business purposes
D4: Self-appraisal and reflective thinking in the areas of creativity, teamwork, leadership, career selection.

Course Title

Work Place Health & Safety

Course Description

This module focuses on the association with workplace health and safety and human resources management (HRM). It covers major elements of Workplace safety and health in the contemporary global workplace. HRM professionals need to be knowledgeable about existing workplace health and safety issues including regulations, equipment/process safety, behavioral aspects of safety, and ways to avert and reduce hazards in the workplace. Accordingly, this course will provide students with an understanding of the legal regulations of occupational safety, duties and obligations to uphold a safe workplace.

Course Objectives

​​The module introduces students to the Workplace Health and Safety (WHS) and its regulations. It provides student with adequate understanding of how to prevent/reduce problems or hazards associated with the workplace. The module explains the nature of workplace safety, why it is important and how it affects an organization. It explains precautionary measures to facilitate generating a safer work environment. Common issues in workplace health and safety areas are considered in this course, including laws and regulations, employee health, safety management, the audit process, hazard identification, risk management, incident reporting, incident management, and incident investigation.   ​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to: 
A1: Awareness and understanding of the Workplace Health and Safety (WHS) and its rules/regulations
A2: Demonstrate the ability to explain the auditing/ inspection process and describe incident management and the investigation process of a workplace accident
A3: Develop un understanding to articulate the harmful effects of certain significant environmental and occupational hazards on human health
A4: Critical understanding of work health matters, including mental health in the workplace.​


B. Cognitive skills

At the end of the module learners will be expected to:
B1: Be able to recognize and assess workplace hazards, accidents and risks and evaluate their causes
B2: Analyse information and data to identify trends and issues in the workplace 
B3: Acquire understanding to describe methods for risk reduction & control for workplace hazards 
B4: Conduct and evaluate WHS training for all staff and design Return to work rehabilitation programs.​


C. Practical and professional skills

​At the end of the module, learners will be expected to:
C1: Perform industry standards, and best practices in work settings  
C2: Perform realistic evaluation tools, interpret their findings and develop sensible solutions for the organization
C3: Apply principles of ergonomic workplace design and demonstrate the use of exposure assessment tools for ergonomic hazards
C4: Establish preventive action methods and apply them at work, as well as carry out hazard analysis and risk appraisals to guarantee work health and safety best practices.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Effective communication, both orally and in writing, of information, arguments and ideas using language and styles appropriate for a business context and audience.
D2:  Effective performance in a team environment both in face-to-face and/or virtual contexts.
D3: Develop critical thinking, self-appraisal and reflective thinking ability in the areas of Workplace Health and Safety.
D4: Synthesize and organise information from a range of sources. Manage own learning and reflect on development as an independent  learner.

Course Title

Strategic Human Resource Management

Course Description

This module provides students with a critical understanding of the theories, principles, current issues and practices relevant to strategic human resource management. It allows understanding the requirements of effective management of both human and knowledge capital within the organization. Students will be as well introduced to international human resource management (IHRM) and how culture affects strategic practices of HRM.

Course Objectives

​​​The primary objective of this course is to provide students with a critical understanding of the theories, principles, historical trends, current issues and practices relevant to human resource management strategy in organisations. On successful completion of this course students will be able to recognise the opportunities and challenges facing contemporary human resource management; encourage an approach which views strategic human resource management as a core element of the overall organisational strategy rather than a purely procedural or reactive activity; and develop knowledge of the skills required by organisational leaders for successfully managing human and knowledge capital.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Awareness and understanding of strategic human resource management    
A2: Demonstrate the ability to recognize SHRM tools. 
A3: Acquire knowledge about human resource management and its effect on performance. 
A4: Acquire knowledge about recruitment, talent management, compensation and employee participation.




B. Cognitive skills

At the end of the module learners will be expected to:
B1: Understand drivers of strategic human resource management. 
B2: Examine different practices related to strategic human resource management. 
B3: Be able to distinguish and evaluate the role strategic human resource management in adding value and achieving competitive advantage. 
B4: Acquire understand the link between strategic human resource management and international human resource management. 




C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Perform strategic human resource management to impact the competitive advantage of the company. 
C2: Analyse how and why strategic human resource management is important to consider particularly in recruitment, selection, talent management, employee participation, etc. 
C3: Identify the importance of cross cultural differences in HRM strategies. 




D. Key transferable skills 

​At the end of the module, learners will be expected to:
D1: Acquire skills to critical thinking about strategic human resource management. 
D2: Gain knowledge and skills to strategic human resource management and the related concepts to different audiences (academic, professional, the general public). 
D3: Recognize building SHRM strategies and communicate ideas clearly to convince others and responsibly challenge their classmates. 

Course Title

Principles of Management I

Course Description

MGT111: Principles of Management I is a level 1 common introductory module –for all tracks- rationale is to educate student with the basic information and principles of different topics in management including evolution of management, organization environment and culture, also the main functions of management; planning, organizing, leading and control, this will aid in laying down the foundation for business students to firstly, understand a variety of management topics and functions, secondly to prepare students along with all other common level 1 modules for more advanced knowledge and skills needed for next levels of specialization.

Course Objectives

​The purpose of this module is to introduce the student to a variety of management models and theories, as well as to begin to improve their critical thinking abilities, while aiding in acquiring strong investigation, analytical, and evaluation skills. The module's objectives are to educate students to alternative psychological and social science theories as well as key arguments in understanding traditional and modern organizations. Students will be encouraged to consider and evaluate various methods to comprehending work and organizational procedures.

​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Describe the functions of management and how to be an effective manager.
A2: Understand the elements of organizational environments and its challenges, organisational structure and culture.
A3: Identify keys of strategic management planning, principles of setting goals, and achieving competitive advantages.
A4: Explain how and why companies develop control systems and how teams and teamwork can contribute to organisation effectiveness.





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Knowledge of ways managers can manage different organisation levels and respond to challenges.
B2: Analyse how companies plan, coordinate and control effectively and achieve competitive advantages.
B3: Apply conceptual knowledge of managing human resource, leading and effectivity control people and processes.




C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Reflect on skills needed to be an effective manager.
C2: Analyse keys to effective implementation of strategies, mechanisms for coordinating work tasks and leading.
C3: Manage teams how to motivate people and develop control systems.




D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Gain knowledge and skills to communicate effectively about ethical issues and implications of management practices surrounding corporate social responsibility.
D2: Recognize how successful managers achieve competitive advantages and how to use organisation culture to overcome challenge and achieve the desired outcome.
D3: Acquire skills to be effective decision maker and how to be a better leader. ​

Course Title

Principles of Management II

Course Description

MGT112: Principles of Management II is a level 1 common introductory module –for Management track- elective for all other tracks. Rationale is to educate student with the basic information and principles of different topics in management including organizational behaviour, globalization, international trade, and global monetary systems, these topics along with MGT111 will prepare students with fundamental and foundational basis for management specialisation.

Course Objectives

​The aim for this module is:




To educate about what is meant by organization and human behaviour and its importance.


To be able to use valuable information especially in the human behaviour to the benefit of the organization and the human resource.


To be able to analyse the various situations where human interaction exists and influence the outcome in local and global markets.


To be able to describe how people behave under different conditions and understand why people behave as they do.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Understand the concepts of organization and employee behaviour and team dynamics. 
A2: Gain knowledge of negotiation techniques and how to resolve conflicts and the importance of organizational culture. 
A3: recognize the main drivers of globalization and international trade theories. 
A4: identify the different theories of foreign direct investment and explain exporting, importing, and countertrade. 





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Describe factors that directly influence employee's behaviour and performance, how it affects teamwork. 
B2: Understand the importance of organizational culture, negotiation, and how to resolve conflicts. 
B3: Articulate the changing nature of globalization, how to benefit of international trade theories and foreign direct investment tools. 





C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Analyse team processes influence team effectiveness and structural approaches to conflict management. 
C2: Compare and contrast strategies for merging organization cultures and how it is affected by globalization. 
C3: Analyse implications that international trade theory holds for management practices. 





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Acquire skills to identify the implications for managers’ foreign direct investment, exporting, importing, and countertrade. 
D2: Gain skills of managing teams, negotiation, and resolving conflicts in the workplace.​

Course Title

Principles of Marketing I

Course Description

MKT111: Principles of Marketing I is a level 1 common–for all tracks-introductory module rationale is to educate student with the basic information and principles of different topics in marketing including evolution and role of marketing, analysing the marketing environment, also the main functions of marketing; segmentation, targeting and positioning, also marketing tools such as the 7 Ps, supply chain, this will aid in laying down the foundation for business students to firstly, understand a variety of marketing topics and functions, secondly to prepare students along with all other common level 1 modules for more advanced knowledge and skills needed for next levels of specialization.

Course Objectives

​The purpose of this module is to introduce the student to a variety of marketing models and theories, as well as to begin to improve their critical thinking abilities, while aiding in acquiring strong investigation, analytical, and evaluation skills.

The module's objectives are to educate students to alternative psychological and social science theories as well as key arguments in understanding traditional and modern organizations and how it works in the market. Students will be encouraged to consider and evaluate various methods to comprehending work and organizational procedures.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Understand the role of marketing and how it engages in the micro and macro environment 
A2: Describe how marketers segment the market, target customers, and position the company in the market. (product, price/promotion, and place). 
A3: Understand the marketing mix and how to be used as a tool to market products or services.





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Gain knowledge of how marketers create value for customers through products and services while identifying various social trends and technologies. 
B2: Articulate the differences among targeting strategies and value propositions. 
B3: Distinguish between the different consumer's products/services, pricing strategies, direct and indirect marketing channels, and various integrative communication channels.





C. Practical and professional skills

​At the end of the module, learners will be expected to:

C1: Analyse the marketing environment, how firms determine segments, and its attractiveness. 
C2: Apply the marketing mix including product mix, pricing concepts for capturing value, supply chain management, and marketing communication channels.





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Gain the skill of analysing the market, components, environment, and its impact. 
D2: Acquire the skills of implementing various strategies of positioning a product/service, pricing, and communicating with customers.

Course Title

Principles of Marketing II

Course Description

MKT112: Principles of Marketing II is a level 1 common introductory module –for Marketing track- elective for all other tracks. Rationale is to educate student with the basic information and principles of different topics in marketing including digital marketing, conscious marketing, corporate social responsibility, ethics, consumer behaviour, global marketing, marketing research, and these topics along with MKT111 will prepare students with fundamental and foundational basis for marketing specialisation.

Course Objectives

​The purpose of this module is to introduce the student to a variety of marketing models and theories, as well as to begin to improve their critical thinking abilities, while aiding in acquiring strong investigation, analytical, and evaluation skills.


The module's objectives are to educate students to alternative psychological and social science theories as well as key arguments in understanding traditional and modern organizations, as well as consumers and how all stakeholders trade in the market. Students will be encouraged to consider and evaluate various methods to comprehending work and organizational procedures.

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to:
A1: Understand digital marketing, its framework, corporate social responsibility, and ethics. 
A2: Gain knowledge about consumer behaviour, the buying process, and factors affecting the consumer decision process. 
A3: Understand global marketing various market entry strategies and identify the steps of marketing research processes. 
A4: Describe how the marketing of services defers from the marketing of products and its strategies.





B. Cognitive skills

At the end of the module learners will be expected to:
B1: Describe of drives of social medial engagements and what constitutes marketing/s greater purposes. 
B2: Articulate the differences between functional and psychological needs and their effect on consumers. 
B3: Identify similarities and differences between domestic marketing strategy and global marketing strategy while examining characteristics of marketing analytics. 





C. Practical and professional skills

At the end of the module, learners will be expected to:

C1: Analyse drivers to digital marketing, how it helps various stakeholders and how it affects their buying process. 
C2: Apply conceptual knowledge of domestic and global marketing strategies through marketing research processes and use of marketing mix. 





D. Key transferable skills 

At the end of the module, learners will be expected to:
D1: Acquire skills of digitalizing marketing strategies and how to influence consumer buying decisions. 
D2: Gain the skills of applying domestic and global marketers strategies and how to analyse markets.

Course Title

Digital Marketing

Course Description

This module addresses the distinctive challenges integral to the Digital Marketing in a variety of modern business. In this course, students get an introduction to the fundamental principles of online marketing (e marketing and social-media) both with theory and with practical trainings. Students will build upon pre-acquired knowledge from other marketing courses.

Course Objectives

​​This is a compulsory module in the Marketing track. This course provides students with a comprehensive introduction into the field of online marketing. It is designed in a way, which builds on students’ pre-existing knowledge in general marketing management to elaborate the concepts of digital marketing; 


• Understand the nature and concepts of Digital marketing and apply online marketing tools, instruments and principles through theory and case studies.
• Understand the importance of online marketing and social media to a company’s’ overall marketing plan in contemporary marketing.
• Understand the importance of Content management in case of digital marketing.
• Understand internet users and identify profitable E-Marketing strategies, Such as (mobile marketing , social media marketing , Digital transformation and mobile marketing)
• Review current practices in electronic marketing especially  after COVID-19 Speeded up the digital transformation and digital education.
• Understand the marketing effectiveness of web based marketing approaches.
• Learn how to use the internet as a research method and learn and practice how to publish information on the internet.
• Be able to develop effective strategies for generating traffic, optimizing conversion, achieving customer satisfaction, optimizing profitability, generating social media strategies and continuous innovation within online marketing environment.
• Understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning.
• Describe E-marketing strategies of segmenting, targeting, positioning, and differentiation.
Know how to use marketing functions of product, pricing, distribution, and marketing communication for a firm's E-Marketing strategy.

​

Course Outcomes

​

A. Knowledge and understanding

At the end of the module, learners will be expected to develop and demonstrate the following knowledge and understanding:


A1: Evaluate the role and implications of digital methods within marketing. 
A2: Evaluate examples of contemporary electronic marketing methods such as Social media , mobile application , search engine and websites. 
A3: Appreciate the marketing implications of Creating and managing the visual content  from e- marketing perspective. 
A4: Evaluate the advantages and limitations of different approaches to Web based marketing including text and information based pages, virtual worlds, interactive graphics and animation.

 


B. Cognitive skills

At the end of the module learners will be expected to:
B1: Provide a theoretical and practical basis for critically assessing the range of e-marketing tools as well as their advantages and disadvantages. 
B2: Evaluate the advantages and limitations of virtual worlds, interactive graphics, animations and social media.


B3: Evaluate the impact of digital marketing strategies on consumer decision making.


B4: Evaluate the advantages and limitations of digital transformation in Business. 







 

C. Practical and professional skills

 

At the end of the module, learners will be expected to:
C1: Have developed market awareness of E-marketing issues 
C2: Analyse e-marketing cases and identify organizational challenges in developing responses relevant to the environment.
C3: Apply course concepts to students’ own interactions with organisations and life experiences.
C4: Build upon important workplace skills (e.g. cooperative, teamwork, meeting deadlines, report writing) through cooperative learning activities







 

D. Key transferable skills

 

At the end of the module, learners will be expected to:
D1: Make Decisions and solve problems in a viable approach engaging with data analysis, interpretation and extrapolation.


D2: Work independently, communicate effectively, planning, monitoring, reflecting on and improving their own learning.


D3: Find, assess and apply information from a variety of sources, using information technology where necessary Immerse in related information, arguments and ideas. 


D4: Identify some of the key strengths and needs of their own learning and identify opportunities

Course Title

Service Marketing

Course Description

This module addresses the distinctive challenges integral to the marketing of services in a variety of modern business. Settings emphasis on distinctive features of service management and marketing, in addition to the theories, instruments, and strategies required to tackle them. Aspects of relationship marketing and the new service‐dominant logic of marketing will also be covered.

Course Objectives

​​This is a compulsory module in the marketing track. The module is designed to give learners a broad understanding of the key concepts and business practices in service marketing. The module provides an overview of the nature and scope of services marketing and its role in achieving business objectives. The module aims to:

 Provide learners with a clear understanding of the concepts and business functions of services marketing 

 Give learners an overview of the environmental factors which influence services marketing decisions

 Introduce learners to the need to develop an appropriate services marketing mix and identify and analyze the various components of the services marketing mix

 Familiarize learners with the role of marketing to service providers.

 Appreciate the challenges embedded in marketing and managing services and study the tools and processes to respond to these challenges.

 Evaluate the key issues required in managing customer satisfaction and service quality

 Appreciate the role of employees and customers in service delivery, customer satisfaction and service quality.

Understand the critical aspects of service businesses such as managing supply and demand, relationship management, and the overlap in marketing/operations/human resource systems.​

Course Outcomes

A. Knowledge and understanding

At the end of the module, learners will be expected to: develop and demonstrate the following Knowledge and understanding :
A1. Differentiate between product and service characteristics, and know how this can be used to establish competitive advantage for a firm.
A2. Understand why the application of the marketing mix in a service environment is built up from the interaction  between customers and their suppliers.
A3. Develop an understanding of the links between the service providers (people), the procedures (processes), and the physical evidence of the service offering.
A4. Understand service quality management as the basis for developing customer satisfaction and develop skills in service quality problem diagnosis and service improvement.


 

B. Cognitive skills

At the end of the module learners will be expected to:
B1. Use critical analysis to perceive service shortcomings in reference to create service excellence; 
B2. Provide a theoretical and practical basis for assessing service performance using company examples; 
B3.Identify and discuss characteristics and challenges of managing service firms in the modern world using cultural implications; 
B4. Discuss key linkages between marketing and other business functions in the context of designing and operating an effective service system. 

 

C. Practical and professional skills

At the end of the module, learners will be expected to:
C1: Integrate course concepts into individual performance to become better customer service representatives in the service environment.
C2: Analyse work-related cases and situations and identify organizational challenges in developing responses related to the environment.
C3: Apply course concepts to students’ own interactions with organisations and life experiences.
C4: Build upon important workplace skills (e.g. cooperative, teamwork, meeting deadlines, report writing) through cooperative learning activities.

 


D. Key transferable skills

​At the end of the module, learners will be expected to:
D1: Make Decisions and solve problems in a viable approach engaging with data analysis, interpretation and extrapolation.
D2: Work independently, communicate effectively, planning, monitoring, reflecting on and improving their own learning 
D3: Find, assess and apply information from a variety of sources, using information technology where necessary Immerse in related information, arguments and ideas. 
D4: Identify some of the key strengths and needs of their own learning and identify opportunities to address these.