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    AOU - Lebanon / Admission / program-details

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Faculty of Business Studies Undergraduate Programs

Business Studies (Marketing)

OU Validated (OU is a Validating Partner)
Quick Links & Resources

AOU Lebanon Student's Guide

Essential information for current students

OU Regulations & Handbooks

Official university regulations

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Marketing

The marketing track aims at giving students the required skills necessary for discovering the needs and desires of customers in order to develop a group of products or services capable of satisfying those needs and of insuring a good profit for the organization within an acceptable time frame through the focus on marketing tools such as the product, distribution, promotion and price.

Career Opportunities

Business Administration graduates in the field of Marketing have a broad range of challenging and rewarding job opportunities in private and public organizations as marketing executive, marketing researcher, media planner, etc.​​

​

​​​​​​​​General Admission Requirements​ 

To be admitted in the programme the applicant should have a general secondary school certificate or or Technical Baccalaureate Certificate (BT3), on condition that such students enroll in the field of specialization relevant to the technical track as  determined by the Lebanese Ministry of Higher Education​​

Programme Duration

The minimum number of semesters for a Bachelor degree is Six regula​r semesters. 

The maximum number of semesters for a Bachelor degree is twenty-four semesters (twelve academic years) excluding summers.​


Method of Delivery

The method of teaching for all faculty of business studies' programmes is full time teaching/ blended learning.

Lectures' attendance is mandatory at least once a week (or twice for some courses) for each registered course. Tutorials are offered from 8:00am to 9:00pm and can be scheduled into 1 or 2 days per week to accommodate working students.​

​​​​​​

University Requirements / Mandatory      Total 18 credit hours
Course CodeCourse TitleCredit HoursPrerequisiteRemarks
AR113
Arabic Communication Skills III
3
 Granted for holders of Lebanese Bac.
GB102

Principles of Entrepreneurship for Non-Specialists
3AR111Granted for holders of Lebanese Bac.
EL111English Communication Skills I3EL099 
EL112English Communication Skills II3EL111 
GR118
Life Skills and Coexistence
3 Granted for holders of Lebanese Bac.
GT101
Learning and Information Technology
3EL099Granted for holders of Lebanese Bac.​​



University Requirements / Electives      Total 3 credit hours
Course CodeCourse TitleCredit Hours​
Remarks
GR113Social & Economic Development
3Granted for holders of Lebanese Bac.


​
​
Faculty Requirements / Mandatory      Total 12 credit hours
Course CodeCourse TitleCredit HoursPrerequisiteRemarks
BUC111
Business Communication I
4
EL111​
BUC112
Business Communication II
4
BUC111
​
ECO101
Principle of Microeconomics
4
EL099Granted for holders of Lebanese Bac.​

​


.​

Faculty Requirements / Elective      Total 4 credit hours
Course CodeCourse TitleCredit HoursPrerequisiteRemarks
BUS110
Introduction to Business Studies
8
EL111 
​ECO102
​Principles of Macroeconomics
​4
ECO101​​
BUS115
Small Business Management
4EL112
 Granted for holders of Lebanese Bac.



Finance & Micro Finance - Core Modules      Total 96 credit hours
Course CodeCourse TitleCredit HoursPrerequisite
ACT111
Financial Accounting
4
EL111
ACT112
Managerial Accounting
4
ACT111
BUS101
Introduction to Math for Business
4
EL099
BUS102
Introduction to Statistics
4BUS101
MGT111
Principles of Management I
4EL111
MGT112
Principles of Management II
4
MGT111
​MKT111
​Principles of Marketing I
​4
​EL111
​MKT112
​Principles of Marketing II
​4
​MKT111
​B207A
​Shaping Business Opportunities I
​8
MKT112+MGT112
​B207B
​Shaping Business Opportunities II
8
B207A+BUC112​
B206
​Understanding Customers
8
​ACT112+BUC112
​BUS208
​Contemporary issues in Marketing
​8
B206+MKT112
​BUS310
​Strategic Management
​8
​B207B
​B327
​Sustainable enterprise & innovation
​8
B207B
​B328
Marketing in Action
​8
BUS208
​MKT331
Services Marketing
​4
BUS208
​MKT332
Digital Marketing
​4
​BUS208


Practicum Courses      Total 2 credit hours
Course CodeCourse TitleCredit Hours
​​GR77
                           ​Skills for Success
​1
GR99
                    Learning with Technology
1
​EAW1 
​                   English Academic Writing 1
0​
​EAW2  
                   ​English Academic Writing 2
​0
​EAW3
                    ​English Academic Writing 3
​0
​EL119-P
​                English Speaking and Listening
​0



​


  Credits required for holders of Lebanese Baccalaureate Credits required for the programme Credit Price (USD)
University Requirements / Mandatory618$105
University Requirements / Elective 0  3
$105
Faculty Requirements / Mandatory 4 12 $105
Faculty Requirements / Elective 4  4 $105
Core Modules​
96​ 96​ $105​
Practicum Courses
2
2
$140
Total Credits 112 135 

​Tuition increase is based on local economic conditions and inflation rate

Additional fees


Paid every semesterFeesPaid AnnuallyFees
​Operational Fees
100$ 
​                      *NSSF
8,400,000 LBP
​Registartion fees
​150$
​
​
Note:  Exemption from NSSF Fees
  • ​Students above 30 years old are exempted from NSSF fees

  • Students covered under the NSSF of their parents must provide an official document confirming their NSSF coverage.​


Payment Details

New and continuing students have the option to pay their tutition fees in installments following an installment plan.

Refunds in case of withdrawal from ​​courses

During the “Add and Drop" period announced in the university calendar, you may withdraw or add some courses within the study plan in a way that does not conflict with the minimum or maximum required registration load.

The Financial procedure for withdrawing courses is as follows:​


Withdrawal  from courses ​Percentage of refund 
Before the start of the semester
During the Add/Drop period
100% (Full Fees)
After the Add/Drop period 50%
After the third week 0% (nothing is refundable)​


For more information about admission requirements, tuition fees, and application deadlines, please visit the Admissions Office.

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