Course Objectives:

By the end of this course, students will be able to:

Understand the foundational concepts of digital marketing and its evolving landscape
Build and manage a professional website using user-friendly platforms
Develop and execute targeted campaigns on social media platforms (e.g., Instagram, Facebook, LinkedIn)
Plan and manage paid advertising (PPC, display, retargeting) using platforms such as Google Ads and Meta Ads

Apply SEO best practices to improve search rankings and online visibility
Use analytics tools (e.g., Google Analytics, Meta Insights) to track and optimize marketing performance
Develop a holistic digital marketing strategy aligned with business objectives

Week	Topic	Key Concepts
1	Introduction to Digital Marketing	Digital vs. Traditional, Funnel Model, Channels Overview
2	Creating a Digital Strategy	Goal Setting, Customer Journey, KPI Mapping
3	Website Creation & UX Basics	Platforms (e.g., Wix, WordPress), Hosting, Design Principles
4	Content Marketing & Blogging	Buyer Personas, Content Planning, Blogging Tools
5	Introduction to Social Media Marketing	Platform Selection, Organic Content, Branding
6	Paid Advertising Strategies	Google Ads, Meta Ads, A/B Testing, Campaign Budgeting
7	SEO Fundamentals	On-page & Off-page SEO, Keyword Research, Technical SEO
8	Analytics & Optimization	Google Analytics, Conversion Tracking, Data-Driven Decisions
9	Integrated Campaign Planning	Multichannel Planning, Customer Touchpoints, Case Studies
10	Capstone Project + Presentations	Group Campaign Proposal with Real-Time Audit and Peer Review